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Google AdWords 101




Wednesday, March 25, 2009
It’s not the newspaper

Wednesday, March 25, 2009
I want to buy a plant

Wednesday, March 25, 2009
found it!

Wednesday, March 25, 2009
Google is my home page

Wednesday, March 25, 2009
Where people come from
                              (Google analytics)
Wednesday, March 25, 2009
People go through Google or Yahoo


Wednesday, March 25, 2009
People use
                            keywords to hunt
Wednesday, March 25, 2009
paid vs. organic search

Wednesday, March 25, 2009
Keyword search
                            ~ Google AdWord returns
Wednesday, March 25, 2009
Contextual ads
                            placed near related content
Wednesday, March 25, 2009
Spam recipe for sale in my email

Wednesday, March 25, 2009
Ads on maps

Wednesday, March 25, 2009
people say nice things about you ;~)


Wednesday, March 25, 2009
Not finding what I want


Wednesday, March 25, 2009
Still not found


Wednesday, March 25, 2009
Found outside of news, with automatic
                                region filter
Wednesday, March 25, 2009
hunting for gardening stories

Wednesday, March 25, 2009
Digging in the dirt

Wednesday, March 25, 2009
Being found when they’re looking but
                             don’t know your name
Wednesday, March 25, 2009
Pay what you want and only pay per click

Wednesday, March 25, 2009
Different keywords are different prices
                            ~depending on demand
Wednesday, March 25, 2009
planting a garden for a nickel!

Wednesday, March 25, 2009
There are rules and guidelines
                                   ~best practices
Wednesday, March 25, 2009
create an email alert

Wednesday, March 25, 2009
reputation monitoring
Wednesday, March 25, 2009

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