SlideShare a Scribd company logo
1 of 4
Download to read offline
CAMBRID
GE MARKETING
C
OLLEGE
MARKETING KNOWLEDGE
MARKETING KNOWLEDGE
www.marketingcollege.com
The Cambridge
Marketing Book Club
The Cambridge Marketing Book Club has been created as a forum for
marketers and business people to meet in a friendly and informal context, and
to meet with authors of both newly published and well-known business books.
These sessions are designed to be highly engaging, and to prove helpful in
delivering ongoing learning and skills development.
Purpose
	 •	To share and discuss the latest insights, models and theories with like-minded
professionals in a managed and high quality environment.
	 •	To gain access to a source of new ideas, techniques and capabilities that can
drive marketing success.
	 •	To take a step back from the demands of the daily professional routine and to
see the bigger picture.
Format
	 • Each 90 minute session focuses on a particular book.
	 •	The group is introduced to the book by its author and then has the opportunity
to discuss the book and its likely impact on the profession.
	 •	Discussion will range across a variety of business books in facilitated sessions
to focus on key issues and to improve performance and engagement at work.
Why attend?
	 •	Exclusive access to a peer network of marketing professionals that will
develop your own learning and networks in a private environment
	 •	An opportunity to upgrade your knowledge of current marketing thinking and
techniques and to develop new relevant skills
	 •	The chance to gain new insights and actionable new ideas to gain competitive
advantage
	 •	Bring your work colleagues and enjoy some quality team building
The Cambridge Marketing Book Club is designed for executives and managers
looking to enhance their performance and to network with colleagues.
Fees
Participants are welcome to come to all sessions or to just one. Attendance
costs just £15 per session (excl. VAT) and includes a free copy of the book under
discussion!
Location
The sessions will be hold at ARM Ltd, 110 Fulbourn Rd, Cambridge CB1 9NJ
Parking facilities available. Registration: 6pm - Start Time: 6.30pm - End Time: 8pm.
17 May – Peter Fisk on Game Changers
A new generation of businesses is rising out of the maelstrom of economic and
technological change across our world. These companies are shaking up the
world. In Gamechangers Peter Fisk has sought out the brands and businesses,
large and small, from every continent, who are changing the game and shows how
we can learn the best new approaches to strategy and leadership, innovation and
marketing from them.
Gamechangers are disruptive and innovative, they are more ambitious, with
stretching vision and enlightened purpose. They find their own space, then
shape it in their own vision. Most of all they have great ideas. They outthink their
competition, thinking bigger and different. They don’t believe in being slightly
cheaper or slightly better. Why be 10% better, when you could be 10 times better?
11 October – Andrew Hatcher on Metrics
This Guide takes a wide ranging look at the world of marketing measurement
including what role those measurements play, how to make them effective and
how they can be used to drive subsequent commercial decision-making. It starts
by considering the role of marketing. It then looks in detail at the key areas of
marketing metrics. It also looks at different measurement techniques in different
contexts. It then looks in detail at measures of marketing performance and of
marketing activities. Finally, it considers sources of data for metrics, how metrics
can impact on each other and the tools available for marketing insight and strategic
decision-making.
14 June – Alan Moore on No Straight Lines
In No Straight Lines, Alan Moore argues that we have reached the nadir of the
adaptive range of our industrialised world. Now faced with an unsustainable
trilemma of social, organisational and economic complexity, we have entered an era
in which the rules we have previously organised our lives around no longer apply.
Leaving us with both a design problem and a design challenge which we must
urgently solve.
2016 Programme
13 September – Mike Berry on Digital Marketing Story Book
“The Storybook” by Mike Berry and Hando Sinisalu showcases 30 award-winning
case studies from across the world. The book has chapters about best practices in
financial services, automotive, B2B, retail, travel  tourism, food, telecom industries
and some examples of best practice from non-profit sector as well. Each case
study contains exclusive interviews with the creators as well as expert opinions.
CAMBRID
G
E
MARKETING
C
O
LLEGES
MARKETING KNOWLEDGE
MARKETING KNOWLEDGE
To have more information or book
your place, contact Charlotte
charlotte@marketingcollege.com
01954 234 940
www.marketingcollege.com

More Related Content

Viewers also liked

Tercer Parcial Filos
Tercer Parcial FilosTercer Parcial Filos
Tercer Parcial Filos
denisse
 
A usabilidade e_acessibilidade_nos_web_sites[1]
A usabilidade e_acessibilidade_nos_web_sites[1]A usabilidade e_acessibilidade_nos_web_sites[1]
A usabilidade e_acessibilidade_nos_web_sites[1]
José Marques
 
P A S E O S Y A C T O S
P A S E O S  Y  A C T O SP A S E O S  Y  A C T O S
P A S E O S Y A C T O S
Soledad2201
 
Leonie Sadler - CV 2016
Leonie Sadler - CV 2016Leonie Sadler - CV 2016
Leonie Sadler - CV 2016
Leonie Sadler
 

Viewers also liked (15)

Tercer Parcial Filos
Tercer Parcial FilosTercer Parcial Filos
Tercer Parcial Filos
 
Куперштейн 11клас опорні конспекти по фізиці
Куперштейн 11клас опорні конспекти по фізиціКуперштейн 11клас опорні конспекти по фізиці
Куперштейн 11клас опорні конспекти по фізиці
 
Certificate Guide - Digital marketing sample chapter
Certificate Guide - Digital marketing sample chapterCertificate Guide - Digital marketing sample chapter
Certificate Guide - Digital marketing sample chapter
 
A usabilidade e_acessibilidade_nos_web_sites[1]
A usabilidade e_acessibilidade_nos_web_sites[1]A usabilidade e_acessibilidade_nos_web_sites[1]
A usabilidade e_acessibilidade_nos_web_sites[1]
 
AME
AMEAME
AME
 
P A S E O S Y A C T O S
P A S E O S  Y  A C T O SP A S E O S  Y  A C T O S
P A S E O S Y A C T O S
 
Presentation_2015
Presentation_2015Presentation_2015
Presentation_2015
 
Cement, bone
Cement, boneCement, bone
Cement, bone
 
Presentation1
Presentation1Presentation1
Presentation1
 
Relaxed plasmids & Regulation of copy number
Relaxed plasmids & Regulation of copy numberRelaxed plasmids & Regulation of copy number
Relaxed plasmids & Regulation of copy number
 
Aventi sales main corporate presentation slideshare 200916
Aventi sales main corporate presentation  slideshare 200916Aventi sales main corporate presentation  slideshare 200916
Aventi sales main corporate presentation slideshare 200916
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
strategic marketing planning
strategic marketing planningstrategic marketing planning
strategic marketing planning
 
Cloning vectors
Cloning vectorsCloning vectors
Cloning vectors
 
Leonie Sadler - CV 2016
Leonie Sadler - CV 2016Leonie Sadler - CV 2016
Leonie Sadler - CV 2016
 

Similar to The professional marketing Book Club

Foundations Of Marketing, Islom Turaboev.pptx
Foundations Of Marketing, Islom Turaboev.pptxFoundations Of Marketing, Islom Turaboev.pptx
Foundations Of Marketing, Islom Turaboev.pptx
ituraboev01
 
Wc1308 ci mi con top stories
Wc1308   ci mi con top storiesWc1308   ci mi con top stories
Wc1308 ci mi con top stories
Maria Willamowius
 
Oystercatchers Club Takeaway: Shaping the new brand/agency model
Oystercatchers Club Takeaway: Shaping the new brand/agency model Oystercatchers Club Takeaway: Shaping the new brand/agency model
Oystercatchers Club Takeaway: Shaping the new brand/agency model
Oystercatchers
 
BrandSmart 2011 Presentation Line-up
BrandSmart 2011 Presentation Line-upBrandSmart 2011 Presentation Line-up
BrandSmart 2011 Presentation Line-up
Chicago AMA
 
SES Hong Kong 2012 Event Guide
SES Hong Kong 2012 Event GuideSES Hong Kong 2012 Event Guide
SES Hong Kong 2012 Event Guide
Vivastream
 
7th Annual Shopping Malls_pro
7th Annual Shopping Malls_pro7th Annual Shopping Malls_pro
7th Annual Shopping Malls_pro
Geri Purisima
 

Similar to The professional marketing Book Club (20)

Foundations Of Marketing, Islom Turaboev.pptx
Foundations Of Marketing, Islom Turaboev.pptxFoundations Of Marketing, Islom Turaboev.pptx
Foundations Of Marketing, Islom Turaboev.pptx
 
About BMAKC
About BMAKCAbout BMAKC
About BMAKC
 
Wc1308 ci mi con top stories
Wc1308   ci mi con top storiesWc1308   ci mi con top stories
Wc1308 ci mi con top stories
 
Bizucate_PINE_MangmntConf_100610
Bizucate_PINE_MangmntConf_100610Bizucate_PINE_MangmntConf_100610
Bizucate_PINE_MangmntConf_100610
 
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...Entrepreneurial marketing presentation by barry ardley for fill the gap marke...
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...
 
Solution selling is evolving
Solution selling is evolvingSolution selling is evolving
Solution selling is evolving
 
Storewars
StorewarsStorewars
Storewars
 
CMC Alumni brochure
CMC Alumni brochureCMC Alumni brochure
CMC Alumni brochure
 
Oystercatchers Club Takeaway: Shaping the new brand/agency model
Oystercatchers Club Takeaway: Shaping the new brand/agency model Oystercatchers Club Takeaway: Shaping the new brand/agency model
Oystercatchers Club Takeaway: Shaping the new brand/agency model
 
RH-PKG Presentation
RH-PKG PresentationRH-PKG Presentation
RH-PKG Presentation
 
Chicago AMA Brand Identity
Chicago AMA Brand IdentityChicago AMA Brand Identity
Chicago AMA Brand Identity
 
CMO ASIA SUMMIT 2016 - UNITING LEADING MARKETERS & BRAND SHAKERS
CMO ASIA SUMMIT 2016 - UNITING LEADING MARKETERS & BRAND SHAKERSCMO ASIA SUMMIT 2016 - UNITING LEADING MARKETERS & BRAND SHAKERS
CMO ASIA SUMMIT 2016 - UNITING LEADING MARKETERS & BRAND SHAKERS
 
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...
 
About the BMA
About the BMAAbout the BMA
About the BMA
 
RH-PKG Presentation
RH-PKG PresentationRH-PKG Presentation
RH-PKG Presentation
 
Marcom Zone_experiential class Hanoi may 31,2016
Marcom Zone_experiential class Hanoi may 31,2016Marcom Zone_experiential class Hanoi may 31,2016
Marcom Zone_experiential class Hanoi may 31,2016
 
BrandSmart 2011 Presentation Line-up
BrandSmart 2011 Presentation Line-upBrandSmart 2011 Presentation Line-up
BrandSmart 2011 Presentation Line-up
 
Cranfield Customer Management Forum
Cranfield Customer Management ForumCranfield Customer Management Forum
Cranfield Customer Management Forum
 
SES Hong Kong 2012 Event Guide
SES Hong Kong 2012 Event GuideSES Hong Kong 2012 Event Guide
SES Hong Kong 2012 Event Guide
 
7th Annual Shopping Malls_pro
7th Annual Shopping Malls_pro7th Annual Shopping Malls_pro
7th Annual Shopping Malls_pro
 

Recently uploaded

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Recently uploaded (20)

PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 

The professional marketing Book Club

  • 1. CAMBRID GE MARKETING C OLLEGE MARKETING KNOWLEDGE MARKETING KNOWLEDGE www.marketingcollege.com The Cambridge Marketing Book Club
  • 2. The Cambridge Marketing Book Club has been created as a forum for marketers and business people to meet in a friendly and informal context, and to meet with authors of both newly published and well-known business books. These sessions are designed to be highly engaging, and to prove helpful in delivering ongoing learning and skills development. Purpose • To share and discuss the latest insights, models and theories with like-minded professionals in a managed and high quality environment. • To gain access to a source of new ideas, techniques and capabilities that can drive marketing success. • To take a step back from the demands of the daily professional routine and to see the bigger picture. Format • Each 90 minute session focuses on a particular book. • The group is introduced to the book by its author and then has the opportunity to discuss the book and its likely impact on the profession. • Discussion will range across a variety of business books in facilitated sessions to focus on key issues and to improve performance and engagement at work. Why attend? • Exclusive access to a peer network of marketing professionals that will develop your own learning and networks in a private environment • An opportunity to upgrade your knowledge of current marketing thinking and techniques and to develop new relevant skills • The chance to gain new insights and actionable new ideas to gain competitive advantage • Bring your work colleagues and enjoy some quality team building The Cambridge Marketing Book Club is designed for executives and managers looking to enhance their performance and to network with colleagues. Fees Participants are welcome to come to all sessions or to just one. Attendance costs just £15 per session (excl. VAT) and includes a free copy of the book under discussion! Location The sessions will be hold at ARM Ltd, 110 Fulbourn Rd, Cambridge CB1 9NJ Parking facilities available. Registration: 6pm - Start Time: 6.30pm - End Time: 8pm.
  • 3. 17 May – Peter Fisk on Game Changers A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. Gamechangers are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? 11 October – Andrew Hatcher on Metrics This Guide takes a wide ranging look at the world of marketing measurement including what role those measurements play, how to make them effective and how they can be used to drive subsequent commercial decision-making. It starts by considering the role of marketing. It then looks in detail at the key areas of marketing metrics. It also looks at different measurement techniques in different contexts. It then looks in detail at measures of marketing performance and of marketing activities. Finally, it considers sources of data for metrics, how metrics can impact on each other and the tools available for marketing insight and strategic decision-making. 14 June – Alan Moore on No Straight Lines In No Straight Lines, Alan Moore argues that we have reached the nadir of the adaptive range of our industrialised world. Now faced with an unsustainable trilemma of social, organisational and economic complexity, we have entered an era in which the rules we have previously organised our lives around no longer apply. Leaving us with both a design problem and a design challenge which we must urgently solve. 2016 Programme 13 September – Mike Berry on Digital Marketing Story Book “The Storybook” by Mike Berry and Hando Sinisalu showcases 30 award-winning case studies from across the world. The book has chapters about best practices in financial services, automotive, B2B, retail, travel tourism, food, telecom industries and some examples of best practice from non-profit sector as well. Each case study contains exclusive interviews with the creators as well as expert opinions.
  • 4. CAMBRID G E MARKETING C O LLEGES MARKETING KNOWLEDGE MARKETING KNOWLEDGE To have more information or book your place, contact Charlotte charlotte@marketingcollege.com 01954 234 940 www.marketingcollege.com