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  1. 1. Presentation. Charlotte Oliver
  2. 2. Presentation Mind Map 1 Instagram: Sharing visual content is the best way to let my audience know about and build a relationship with potential future customers and ambassadors. A customer rather than product- centric approach has long been the standard approach in marketing. Photos are the most-engaging content on the Web. It follows that Instagram is a great platform to engage Game Of Thrones fans and keep them coming back for more. Using Instagram to test what resonates with an audience visually will help me develop my across the board. I can monitor conversations about my Fanzine and products on social media. I can keep track of my mentions on forums, blogs, Facebook and Twitter. With over 700 million monthly users on the platform, Instagram offers businesses a huge potential audience. hen posting on Instagram, hashtags are the best way of getting my content out there and in front of the right people. I will be sure to use relevant hashtags that your target audience are actually searching for. It’s great for keeping an eye on your competitors What content do they post? When? How often? How do they engage with their fans? Do they have an Instagram contest running? By answering these questions I will be able to discover some best practices in my Fanzine industry and define my own creative strategy. Follow hashtags used by my competitors to keep an eye on their Instagram activity and stay one step ahead. Instagram
  3. 3. Presentation Mind Map 2 Facebook no other social network is as popular as Facebook. About one billion individuals visit Facebook on a daily basis. I can simply take advantage of the numerous amount of Facebook users and increase awareness about my Game of Thrones Fanzine. Facebook a powerful online marketing tool is its larger demographics. Teens, adults, and even the elderly use Facebook. Facebook help create a larger demographics of individuals to market my FMP products to. Recent statistics have revealed that Facebook users spend an average of about 40 minutes daily on Facebook. Spending more time on the platform means customers will have more time to interact with my Fanzine I can target particular audience using factors such as gender, age, location, interests, job, and so forth. Businesses can use this to promote their products and services to their target audience. Asides that, Facebook Ads is highly affordable. Facebook also offers users to set and control their advertising budget so as not to exceed the set-aside budget. Research shows that consumers spend 90% of time spent on mobile is on apps and Facebook leads the way as the most downloaded platform of the first half of 2016. Facebook Live Provide a behind-the-scenes experience to customers. Show sneak previews of new products or updates. Promote events. Answer questions.
  4. 4. Presentation Mind Map 2 Twitter Generating leads & sales Increasing Brand Awareness Building better Customer Support channel Creating a positive opinion Building community Hootsuite: It enables you to look into streams of the keywords that you are targeting and jump into the conversations that you can contribute to. SproutSocial: As great customers service tools for Social Media come, they are the best at it. You can track your mentions and directly have your team reply to that. TweetDeck: With this tool, you have an amazing amount of freedom to monitor individual profiles, specific conversations, hashtags, keywords, etc. You can even post natively on Twitter or schedule your content. This is an excellent opportunity for my fanzine to do a variety of things like Run promotional campaigns Opinion Polls Push out educational content Let your audience know about your company culture everything at the ready, interests of people, their websites, their profile bios. It helps you develop context before approaching or even targeting my customers Twitter’s aim as a Social Network has always been to promote open communication and easy access to connect with the fellow community members present on the Social Network. .
  5. 5. Research Presentation • Evidence of a good presentation-https://blog.ut.ee/10-tips-for-a-good-presentation/ • 1. Preparation, preparation, preparation • There is no easy way out. Giving a excellent presentation is all about the preparation that goes into it, and this theme applies to every single aspect you include in your presentation. • 2. Think audience • When you are preparing your presentation, there is one thing you should always keep in the back of your mind: the audience. The sole purpose of a presentation is to communicate whatever you have to say to an audience. Position yourself being in their shoes and answer the following questions: who, what, why, how? • 3. Communicate • A presentation is never a one way communication, despite the fact that you are the only one speaking. Communication is always two ways. Although you do not want your audience interrupting your speech, make it engaging: look at the audience, speak to the whole audience. Your audience wants to be spoken to. Ask rhetorical questions, use short pauses when you are, for example, changing the subject or moving on to another topic. Rhetorical questions will often raise the audience awareness as do pauses. Don’t hide behind a computer, a paper, or a desk. • 4. Prepare the little things • There is truth in the old saying “It’s the little things that count”. Often when we are preparing a presentation we prepare the content, the slides, the general story line, but it is often the little things that catch us off guard. • 5. Structure your presentation • The purpose and content needs to be carefully considered. How much detail can you cover in the allotted time? Going back to a point made earlier, what does your audience already know about your topic? What do they need to know, and more important, what is your take-home message? What do you want your audience to remember?
  6. 6. Research Presentation • Evidence of a good presentation-http://www.rogerdarlington.me.uk/Presentation.html • Think about the presentation beforehand. It is short-changing the organisers of the event and your audience if you only think about what you're going to say the day before or while travelling to the event. If necessary, clarify with the organisers exactly what is required of you and what facilities you will require. • Do use PowerPoint if the facilities are available. Although some speakers seem to have taken an aversion to PowerPoint, it is so convenient and ensures that your presentation has a clear structure and something for your listeners to take away. • Face your audience at all times even though the screen to which you are speaking is behind you. So that you know what your audience is viewing at any given time in the presentation, either have a computer screen on a desk in front of you showing the presentation or print off the slides and use the paper copies as a speaking aid. • Be very clear about how much time you have - and stick to that time in preparing and delivering your presentation. It's very difficult to 'cut' a PowerPoint presentation at the event itself, so it's a great mistake to run out of time. Most presenters prepare too much material; but nobody ever complains that a presentation was too short (it always allows more time for questions). • Be very clear about your key message - and ensure that everything in your presentation is both consistent with, and suppportive of, that key message. You should be able to articulate the message in a phrase or a sentence and indeed you might want to use that phrase or sentence in one of your first slides, or one of your last, or even both. • E-mail your presentation to the event organisers in advance. Ask them to load it onto a laptop, run it through, check that it looks fine, and confirm that with you. Then you don't have to worry about the technology when you arrive at the venue; you can concentrate on the delivery of your material. Also it enables the event's organisers to run off copies of your slides, so that they are available to them in good time. • Make copies of your slides available. It is a matter of preference whether you do this at the beginning of your presentation or at the end. If your listeners have copies at the beginning, they can take notes simply by annotating the slides, instead of having to note down all the information on the slides. On the other hand, you might feel that, if they can see in advance the slides you are going to use, you lose the element of control or surprise. It might depend on the content of the presentation: if you are going to show detailed tables or graphs with lots of figures, your audience will probably find it easier to have a copy on their lap. It might depend on the circumstances of the presentation: if there is a large audience, people at the back may not be able to see the screen clearly and would really appreciate having copies of the slides.
  7. 7. Websites that are good for presenting Fanzines • http://www.fungalpunknature.co.uk/FUNGALPUNK/CDReviews/FANZINESPa ge%201.html • https://blog.issuu.com/fashion-zines/ • https://punkrocker.org.uk/miscproduct.html • http://drownedinsound.com/in_depth/1678-fanzine-reviews • http://www.spitrecords.co.uk/fanzines.htm

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