Giraffe is an integrated communication solution provider that offers an unparalleled level of service, experience and expertise to its clients in the area of creative, outdoor, promotions, exhibitions, and retail consultancy. Its strength lies in its high intellectual and imaginative approach backed by a team of dedicated& experienced professionals. Services provided by Giraffe. Below-the-line activities and relationship management: We can help you in conceptualization and development of innovative and cost effective below the line activities for better brand experiences and consumer interactions. These might be  Brand Activation  Dealers Meets/Sales Meets  Product Launch  Corporate events  Loyalty programs - CRM OOH Media Solutions: Apart from our own media options, Our OOH media team can help you in finding the most compelling and effective ways of connecting with consumers by optimal utilization of all the OOH media vehicles available. We can help in finding the most cost-effective media vehicles through research, planning, negotiations, implementation and post evaluation of media campaigns. Retail: We help the clients to communicate by partnering with them to create their value by providing end to end retail solutions. Services that we offer include • Trade marketing program (ISD, AUDIT etc.) • Design& Fabricate ( Stall for Exhibitions, Exclusive Showrooms, SIS) • Branding Creative Services: Giraffe offers you the entire gamut of designing and creative services required at different points of marketing processes. This will include • Conceptualization and designing of advertisements for mass media (Press, electronic, outdoor). • Developing and designing of marketing collaterals. • Designing collaterals for On-line advertising. • Designing of functional communication (Brochures, etc.) Our attached company profile would give you an insight on the nature of activities undertaken by us for the communication-related activities of our clients.

1. GiraffeAdvertising &
Marketing Pvt. Ltd.
AN INSIGHT

2. AboutUs
Giraffe Advertising & Marketing, having established its
presence 14 years ago has a team of dedicated &
experienced professionals, who have extensive experience
in the field of advertising, marketing, retail,, promotions,
exhibitions & outdoor
Our advanced, intellectual and imaginative approach has
helped clients to turn every dream into reality while
working within the estimated budgetary constraints and
stipulated time frame.
Our in-house fabrication unit offers a comprehensive
solution to make every BTL activity or an Outdoor
Campaign an outstanding success.

3. In the competitive market place,
effective communication helps
clients achieve their bottom line
business objective.
Understand Clients
Requirements
Strategize Solutions
Deliver Results
Approach

4. Belief
We create new paradigms
of “effective
communication” to let our
clients communicate
effectively with their
audience

5.  Highly Flexible
 Perfect and Advanced Solutions
 Innovative & Concept Based
 Result Oriented
 Use of Modern Methodology
 Handled by Competent & Experienced Industry professionals
BusinessPhilosophy

6. Our DNA
 Staffed and managed by very senior professionals
 Senior management involvement with the client
 Highly personalized servicing credo
 Practice-led, cross platform linkages for domain knowledge
sharing
 Your business matters to us!

7. Out Of
Home
Retail
Consultancy
BTL and Activations
Areas of operation
We offer our clients
both, integrated
communication service
and stand alone
services

8. OurStrength
In House for Out of House
We have an in-house Fabrication Workshop in Delhi , Mumbai & Banglore
that enables us to offer
the most competitive rates for undertaking jobs of Fabrication such
As Retail Branding, Exhibition Stalls, Kiosks, Sets, Stage, Backdrops,
Ramps, Projection Screen, Thematic Sets, and other customized Setups.
And ‘Accuracy’ and ‘Quick Turn Around Time’ sets us apart

9. OurTeam
The team has
 Vast experience – by volume,
top clients, types of execution
 Excellent attitude – Dedicated,
Result oriented, quick thinkers
 One of our main areas of
expertise is in the supply of high
quality crew for a wide range of
events, including concerts,
shows, conferences and
exhibitions.We aim to provide
you with the highest levels of
service and we are extremely
proud of the fact that our clients
tell us that our crews and team
leaders are some of the
friendliest and hardest-working
around.

10. Clients

11. Provide
With our capability to execute pan India campaigns
We Provide
 Consistent communication plan based on strategic planning
 Nation wide media planning, buying & implementation
services

12. OOHStrength
We own more than 1000 sites in:
 Punjab
 Haryana
 Jammu & Kashmir
 Himchal Pradesh
We have a strong vendor relation PAN India which enable us to
provide PAN India media planning

13. Our Presence
in Punjab – 24
towns
• Chandigarh
•Amritsar
•Patiala
•Sangrur
•Bhatinda
•Faridkot
•Talwandi Sabo
•Budladha
•Munak
•Patran
•Kapurthala
•Phagwada
•Ahmed Nagar
•Bassi Patana
•Amloh
•Gurdaspur
•Batala
•Mukstar
•Anandpur Sahib
•Pathankot
•Jagraon
•Barnala
•Taran Taran
•Nawahshahr

14. Our Presence
InJammu &
kashmir – 22
towns & up
country
•Jammu
•Srinagar City
•Katra
•Udhampur
•Khatua
•Sambha
•Ramban
•Patni Top
•Batote
•Baramulla
•Sopore
•Kupwara
•Anantnag
•Bijbihara
•Gandharbal
•Gulmarg
•Pulwama
•Shopian
•Kulgam
•Rajouri
•Punch
•Doda

15. Our Presence
in Himachal
Pradesh – 21
towns &Up
Country
•Shimla
•Dharamshala
•Mandi
•Kullu
•Solan
•Nalagarh
•Bilaspur
•Kangra
•Baijnath
•Nagrota
•Rampur
•Rohru
•Una
•Hamirpur
•Manali
•Baddi
•Palampur
•Ponta Sahib
•Chamba
•Dalhousie
•Sarkaghat

16. Our Presence
in Haryana –
Covering 10
main towns &
NH – 1 & NH -
10
•Sonipat
•Panipat
•Gannur
•Samalkha
•Pipli
•Ambala
•Shahbad
•Hissar
•Rohtak
•Sirsa

17. Events &Activations
Case Studies

18. OurServices
 Team Giraffe is a lean machine with experts in their own field which
benefits our clients as they enjoy a Bigger, Bladder Bang for their buck
for every project they execute through us.
 Corporate Events
 MICE
 Exhibitions, Seminars & Road shows
 Celebrity Management
 Dealer Meets
 Public Relations
 Social Events
 Market Research & product Launches
 RetailVisibility &Visual Merchandising

19. Panasonic Mobile RetailActivation
• Panasonic Mobile Retail Launch Activity
taken place in 82 cities across PAN India.
• A small Tamasha with Dhol was done at
Retail Shops and product placement and
order was taken by the Sales team
• The activity continued for 10 days during
Durga Puja and Dushera with great
enthusiasm and aggressively.
• Panasonic newly launched model
P55,P50,SWITCH,T40P65 etc got the good
response from the market with this
activity.
• A small cake cutting ceremony also took
place at each store.
• Talking Numbers
• Over 2500 shops were approached in
82 cities over a period of 10 days.
• Over 42000 Panasonic
Mobile(different models)were
placed.
Panasonic Mobile
Retail Launch Activity

20. SnapdealMarket
Mapping
 Snapdeal wanted to coverTier 1 &Tier 2
cities
retailers/wholesalers/distributors/dealers
and taking them onboard with Snapdeal
 We deployed promoters to reach out the
market and interact with them to take out
the useful information to get register
 This activation was also a short study to
understand market interest to go online
and the convenience of shopping.
 Electronic and Apparel category were
approached.
 Talking Figures
 8 cities were covered
 On an average 5 key markets were covered in
each city
 Around 7000 retailers/distributors/wholesalers
were approached
 2400 retailers/distributors/wholesalers turned
up to get connected with Snapdeal

21. Purpose:- Promotion of Casio
ScientificCalculators at DLF
Cyber City, Gurgaon Corporate
Parks.
Activity -The Main idea was to
promote/Market New Range.
We covered Building Nos.
5,8,9,10,cyber hub, infinity. It
was 2 days activity in each
building.
Sales Push - Discounts of 10%
were offered to all customers on
instant purchase.
Talking Numbers
• The total reach was around 4000.
• The total no. of people
approached was around 2000
Casio
Corporate Park
Activity

22. DellTablet
Activation
 The Objective of the Activity was
to influence maximum footfall at
theActivity Zone and the nearby
Dealer’s showroom.
 The focus was on educating
customers about the DellTablets
and pushing sales
 Activation taken place in Delhi,
Lucknow, Jaipur & Ludhiana
markets where Dell Exclusive
stores were located.
 We engaged crowd inTablet
games and various emcee
related games and educated
about DellTablets
 Through the activity the sale was
pushed .

23. AGCCisco
Partner ship
Summit
 Special event at select cities to
mark the beginning of a new
Association
 AGC offering Cisco - signifying a
strategic tie up of two leading
solution Integrators marking a
new beginning of providing
better offerings to its partners /
Clients
 Target Group
 AGC customers
 Target Cities
 Delhi
 Mumbai
 Bengaluru

24. Citibank
Exclusive
Homes-
Property Expo
 A series of 2-day exhibitions showcasing
projects by leading developers and latest
products of premium home décor brands.
 The exhibitions was held held in 4 major
metros, Delhi, Mumbai, Bangalore and
Chennai.
 An opportunity for the participating
developers and brands to interact, engage
and establish contact with prospective
buyers.
 The basic aim of the exhibition is to bring
builders and service providers of
residential properties face to face with
actual buyers who are scouting for
properties.
 The target group comprised of
 Young Couples looking for their
first home
 Home Seekers looking to upgrade
their family abode
 High Net Worth Individuals seeking
investment options in Delhi,
Gurgaon, Noida region.

25. HeroOne
Cycles
Product
activation
 A 5 day exercise covering 3
RWAs & 2 Schools in South
Delhi got us a good 2890
contacts
 20 cycles were sold / booked
at the activities
 Over 8000 discount coupons
given
 Walk ins at the retail stores
(company owned outlets
went up by nearly 35% on the
weekend post the activity
(measured by the discount
coupons given)

26. LG- Bihu
Carnival
Guwahati
 To show case the entire range
of LG products during the
festive season
 Bihu being the main festival of
the Assamese people , we
suggested a concept based on
the Bihu theme.
 Keeping in mind theTG and
the objective, we selected
GuwahatiTown Club as the
venue for the exhibition.
 Members of the club provided
us with the perfectTG
 The Hussori group ( A
complete bihu dance group
with male and female dancers)
was hired to perform at the
event.
 A complete LG Shoppe was set
up at the venue

27. Snap Fitness
Market
Activation &
Road show
 Snap Fitness, is a recognized global
leader in the fitness industry
 Snap Fitness made its Indian debut
through its Master Franchise Force
Fitness in the year 2008.
 To promote the Launch ofThe Snap
Fitness Clubs
 The idea was to generate leads
,spread awareness, meet, interact,
engage potential members from the
activity.
 To cover a 10 km radius of the new
centres
 8 days of extensive on ground
coverage for each Centre
 Launched 6 centres in North India
 Delhi-5
 Pathankot-1
 Over 18000 leads generated

28. HDFC Bank-
Neighborhood
contact
Program
Phase I – Pre-event:
5 days – Monday - Friday
 Invite distribution to the target
audience around the branch
 Through Door-drops
 At Joggers Parks
 At Markets and commercial
establishments
 Branding of key spots with
banners and posters
Phase II – Event
2 days – Saturday & Sunday
 Advisory camp at the branch

29. Collaterals

30. Collaterals

31. Retail  Retail is about differentiation, a unique
personality, a true point of difference.
 It’s about vision, values, ideas, ideology.

32. What do we
do?
CREATEVALUE
 We help the clients to communicate by partnering with them to create
their value

33. Our
Capabilities
Design &Execute
 We work As
 Project Based Contractor-As a project based contractor we come in
as you need us.We become the extra pair of hands with the creative
mind to implement strategies to deliver as required.
 In House Partner-As a in house partner we become an extension of
your marketing department to create, develop and implement your
brand voice.

34. ACP Team for Cladding Expert Carpenters Team Civil Contractors
Flooring Experts Fabrication Experts
UPC- Team
OurStrength
MultipleTeams-
MultipleVendors

35. Retail Projects
Case studies

36. MichelinTyre
 Michelin is a leading Global
Tyre manufacturing company.
 Project for fabrication &
Installation of Brand stores
pan India
 Measures undertaken to follow
Strict brand guidelines
,material specification and
quality control of elements.
 End to end solution being
provided, starting from Recce,
to creating Line & working
drawings,3D renders & Final
execution & Branding
 Completed over 75 new brand
stores across India over the last
two years

37. Michelin- In
store Branding
Pan India

38. Karbonn Mobiles
 Recently we have taken up
the project of making SIS
units for Karbonn Mobile.
 We have deployed the units
in 3 cities namely Ranchi,
Jalandhar and Faridabad.

39. Luminous-
Kanpur

40. HDFC Bank
ATM’s
 HDFC a Leading Private
Sector Bank Of the country
 Turnkey Project for
conceptualisation, planning
and execution of ATM’s
 Executed the project across
Delhi & NCR
 Created 37 ATM’s across the
region

41. Delsey-Paris
 Delsey a leading French
luggage brand
 Turnkey Project for
conceptualisation, planning
and execution of Brand
stores pan India
 Creation of SIS in MTOs pan
India
 End to end solution being
provided, starting from
Recce, creating a BOQ and
final execution of the BOQ
 7 exclusive brand stores
across Delhi & NCR, Punjab &
Rajaasthan & 17 SIS executed
& commissioned in other
major towns

42. Princeware
Eminent
 Eminent a leading Global
luggage brand brought in India
in collaboration with Prince ware
 Turnkey Project for
conceptualisation, planning and
execution of Brand stores pan
India
 Creation of SIS in MTOs pan
India
 End to end solution being
provided, starting from Recce,
creating a BOQ and final
execution of the BOQ
 17 exclusive brand stores & 7 SIS
executed & commissioned

43. Yatra.Com
 Yatra.Com a leading online
travel portal with offices
across all metros & mini
metros.
 To change all Brand signages
& internal branding as per
new creative
 To execute the changes
simultaneously across 4
states & 12 office locations
 Services provided included
site recce, creative
adaptation , printing ,
fabrication & installation

44. Idea &You
Showroom &
offices
 Idea- telecommunication
service provider launched its
operation in Haryana
 Turnkey Project for
conceptualisation, planning
and execution of IDEA &YOU
showrooms & offices across
Haryana.
 83 exclusive idea brand
showrooms & offices
conceptualised & executed in
Haryana

45. JKTools & Files
 To change all Brand signage's
& internal branding as per
new creative in all retail
stores across India
 Services provided included
site recce, creative
adaptation , printing ,
fabrication & installation
 Executed the project across 6
states & 450 stores.

46. Innovative Branding
Solutions
Internal Branding & Signage's

47. Chai Point –
Noida

48. CHD-
Innovation
Back Ground
 To create the awareness of the brand CHD
that they have delivered their first project in
Delhi NCR on time,
 The objective of the campaign was to build a
brand loyalty amongst stakeholders &
consumers and create a strong brand image
of the group for the up coming projects.
The Idea
 An OOH campaign to reach the target group
in an Innovative way.
 The theme of “ONTIME POSSESSION” was
to be captured in the innovation
 Created 20 ft high 3 D keys as the innovation
on the hoardings
Result
 A first of its kind innovation in the real estate
industry
 65 % of the next project was sold within 1
week of the next launch "Vann"

49. CHD
Developers

50. Continental
Tyres

51. Random
Projects

52. Exhibitions

53. India Bulls
Home Finance
Design &
Execution
Bangaluru &
Ahmedabad

54. DSMCPHI
MUMBAI
Design +
Execution
photographs

55. SIGNET –CPHI
MUMBAI
Design +
Execution
photographs

56. GreatWhite
&
Eris

57. Biocon-Esicon
Conf. Pune
&
HDIL

58. HCC,Signet &
ERIS-Kolkatta

59. OurOffices:
Delhi Office
 4-A, 1st Floor, Shahpur Jat, Nr.AsiadVillage,
New Delhi - 110049 (India)
(O) +91-11-26498949-51 (F) +91-11-2648945
(E) info@giraffe.co.in
Chandigarh Office
 3285 sec 51.d,Chandigarh 160055 (India)
(O) +91-172-4605141 | (M) +91- 9815727878

60. ThankYou