By chef john you get a free quill with every book purchase 1 13-2016
1. A SELF HELP
BOOK
How to get ahead and live a prospering life.
By Chef John Lee Bradley
ABSTRACT
We are constructing a chain of castle themed
tourist attractions in “the hood” (the ghettos of the
world). My only competition would be Walt
Disney. They chose Florida, California and prime
locations over-seas. Wait until you see my Castles
on the edge of Black Affluent communities in
what is known as the worst areas of our chosen
cities. These are enterprise zones and allow for
major tax breaks and such.
We provide poor and under-served communities
with valuable amenities that will surely benefit
man-kind. This book is perfect for teens and
adults.
It breaks my heart when I tell people that I am
ending-world-hunger within a few years and no
one offers to help. Therefore I realize that I am all
alone in this. This book on business plan writing
is my business plan, my life-story and a
proclamation of American Craftsmanship.
2. How to getaheadand live aprosperingLife.A self-helpbook!
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By Chef John You get a free quill with every book purchase!
3. How to getaheadand live aprosperingLife.A self-helpbook!
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For Immediate Release Preface/Introduction
Section1: All other versions of this book are obsolete. Mission: End-World-Hunger
Welcome to my life! We are building castles in the hood! I am known as Chef John. This book is
an end-times-drama, full of comedy and reality. I have a Bachelor’s Degree in Business
Administration with a Concentration in International Business in order to prepare to conduct
business over-seas. I have much more to add to this book, but we will save some for book II.
What makes my life so very interesting is things like my wife Penny and our wedding
anniversary is on the same day as the Obama’s, October 3rd. But we have been married longer
than them. This book will change your life and help you open a business and boost economies.
I give ideas, for free. After you read my book which is published by (Zulon Presses), I have
7 questions for you. Did it entertain you? Did it inform you? Did it interest you? Did it teach
you? Did it make you laugh? Did it make you cry? And did it make you want to shout? I may
sell 3.7% for 37 Million. Or I can do loans and retain 100% of my business. Learn the tricks of
the trade to make money!
My name is Chef John Lee Bradley. Life is hard, but it just got a little easier. Because of my
over-all appeal as a World-Class Certified Executive Chef, Master-Musician and Renaissance
man, we anticipate brisk growth. From humble beginnings to International sales on a high-level
and market share in several industries. We even have kosher favorites from our kosher kitchen.
I have allot more pertinent information to go into this book by the time it hits the presses
however we will keep it as short as possible. I want to get this book out to the public now.
This book is divided into five major sections. In Section 1 you will see my preface, introduction
and description of business, followed by my table of contents: along with other valuable
information. Section 2 is my Executive Summary (One-page Newsletter). It took 20 years to
write that one page, and my (concise) Business Plan. Our menu is diverse but un-complicated
which is special. The most important thing to learn is timely repayment. Honesty is key.
Police, EMS, Fire Department and post office always eat for ½ price. 1/2 price for them
means extra police presence for us. Co-Promotions are big. Remember that!
Section 3 is my Products & Services listing with pricing Section 4 is my inventions listing.
I want guys to read books, real men. I am crying out to you. I am starting a men’s book club.
We offer 5-Star dining locally. Section 5 is the Financials.
Finally my Supporting Documents section which explains all of my assumptions. You also get
tips and wisdom from my thirty-plus years of experience. I may finance with the proceeds from
my inventions. To launch a business, write a book or achieve success it takes due-diligence.
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I completed this book against all odds, beat down so much that I feel like Job from the Bible.
Diligence is the key.
Learn about alternative ways to finance your business endeavors. This is an epiphany, a
manifestation. This book is deep. My initial funding request is $3.7 million. I will start my
businesses as a Sole-Proprietor in order to show banks and or investors my commitment. Later
we will be switching to a LLC. (ROI) Return on your investment is 20% compounded annually.
I always consider high-elevation properties first as to avoid flooding and to have a good view.
We use the community approach, whom do we know in that state. If it’s no one, meet somebody.
Industries I am effecting: The Arts, Toys, Retail, Journalism, High-Fashion, and Equestrian,
Real Estate, Furniture and Wood-Working, Live Family Entertainment, Picture Framing and
Matting, Transportation, Security, Food Service & Fine Cuisine, Auto Restoring, Soundtrack
Production, Music School, Motion Picture, Golfing, Consulting, Weight loss ( I lost 50 pounds),
Hospitality, Music, Environmental, Tranquility Bar, Breeding Boarding and Training of German
Sheppard’s & Horses, Self-Publishing and literature, Fund Raising, Apprenticeships, Block
Parties & Catering, Social Services, Custom Platters, Displays and Ice Sculpture, Private Charter
Cruise line (Yachting), Greeting Cards, Horse & Carriage Rides, Music & Video Production
Studios, our Clubs and Organizations and many other enchantments.
This book will tell you how to put your business plan into action. This is big! If you start a
business, the American economy gets better. The economy will boom! My business is the kind
that will win a Noble Peace Prize so maybe you can learn from it. We crush evil with good.
Everybody has a story; Mine is I am a musical triple threat! Singer, song-writer, and
musician. All of our lives are different, what’s your story? Share with me. I like making new
friends and I am a cool person to know. Call me… (301) 386-4357 Chef John
Your business plan should be no more than 10-20 Pages. If not, nobody will read it.
As author, you will normally get just a few seconds to grab the reader’s attention so be brief.
In this book I give you allot of critical information. You don’t need all of it. Just use what tickles
your fancy. Opening a business is your chance to do for others.
Remember; if you make it big, estates and mansions do not sell well. I learned that when I
worked for Kiplinger Washington Editors. That was their mistake. Buying 10 $400,000 homes
all over the world is more economical than purchasing one $4 million dollar mansions. And they
move faster on the market. The goal is to keep the burn-rate equal to or less than one.
Write your thoughts down or get a voice recorder. I have been writing down every important
thought that I have had for over thirty years and it turned into a book. Don’t talk too much, listen
and learn. It all ties in, it conveys. Famous last words “Sue me”. It is better to say, we sue. We
sell, “We Sue” T-shirts, bumper stickers… And remember, only love concurs hate.
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Table of Contents
Book Cover…………………………………………………………………….Page 1
Section One: Preface & Introduction…………………………………….…….Page 2 and 3
Table of Contents……………………………………………………………….Pages 4 and 5
Description of Business and Location………………………………………….Pages 6 and 7
Sketch of Large & Small Units…………………………………………...…….Page 8
Experience & Skills, More about the Business:.………………………………..Page 9 and 10
Non-Disclosure and Confidentiality Agreement……………………………….Page 11
Cover Sheet……………………………………………………………………..Page 12
Section 2
Executive Summary: One Page Newsletter……………………………………Page 13
Concise Business Plan: Advantage, Ads, Advice, Affiliation, App & Effect, Approach to Selling,
Approved Vendor list, Assumptions …………………………………………...Pages 14
Back Door policy, Black Market, Business Note, Business Plan, B-Up! Comfort, Business
Potential, Collateral, Competition, Competitive Advantage, Cost, Demographics,
Exit Strategy…………………………………………………………………….Page 15
Exit Strategy for investors; Expenses, Feasibility, Flags, Financial Potential, Games, Green,
Hand Washing …………………………………………………………………..Page 16
Hours of Operation, Hygiene, Insurance, Investment, Licenses, Location, Management, Market
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Analysis, Market Strategy……………………………………………………..…Page 17
Niche, Operations, Personnel, Power Point Presentation, Pricing, Research……Page 18
Resume……………………………………………………………………………Pages 19 & 20
Request, Risk, Road Sign, Sales Strategy, Security, Security Force (For Hire), Security Force
(Responsibilities), Security (My Training), Security Force (Rental), Monitors….Page 21
Security Section 2, Street Stock, Sports, SWOT Analysis, Training Regimen,
Firing Ranges……………………………………………………………………....Page 22
Real Estate, Security Force Weaponry, Teen Boot Camp, Top 20 Questions
Wages……………………………………………………………………………....Page 23
Section 3
Product & Services Listing………………………………………………………...Pages 24 -26
Section 4
Financials, Methods of Finance………………………………………………….…Page 27
Profit & Loss Statement…………………………………………………………….Page 28
Balance Sheet, Beginning Balance Sheet…………………………………………...Page 29
Pro Forma Cash Flow……………………………………………………………….Page 30
Front of House, Back of House Policies……………………………………………Pages 31 & 32
Major Purchases…………………………………………………………………….Pages 33 & 34
Inventions Listing…………………………………………………………………...Pages 35 -38
Comedy Routine…………………………………………………………………….Page 38
Conclusion…………………………………………………………………………..Page 39
Appendix – Table of Contents………………………………………….Page40
Section5 Inventions Listing
Scenarios (BestandWorst Case):Bestcase I become a wealthy philanthropist,
worstcase I cash-out and start over. Our Motto: Soup is comfort food.
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Description of Business
My short term goal is to “End-World Hunger” within a few years feeding the homeless for
free from the service entrance; with a signed H.A.C.C.P. disclaimer concerning health and safety
requirements. Eat it all within 1 hour or use proper storage, refrigerate below 45° F or freeze
below 0° and reheat to over 165° releases me from liability. We may get subsidized for feeding
the homeless for free. I promise you the best food and the funkiest music in the world and you
get a free quill with every book purchase.
My long terms goal is to supply water to the deserts of the world, that’s right! Irrigate the
deserts. This is my life’s purposes. Imagine seeing a mirage; water in the desert, but it is real!
Wait until you see how I am going to do it? We will run pipe-lines from the rich cities out to the
tribes. At first we will serve bottled water. My goal is to lead us to the land of milk & honey.
Because this book is also a business plan, it will never be finished or complete. It will change
with the times. And I have enough info for Book II as well. My basic exit plan is to sell off
Bradley’s Upscale to an employee trust in a few years in order to pursue my music ministry.
Therefore, my initial employees are going to be rich (wealthy). Never walk away from equity.
A wise man listens to everyone and everything …he understands that he should be an open book.
Remember; a chain is only as strong as its weakest link, teamwork is the answer. Have coverage.
The name of the business that I have been trying to open for over thirty years is:
“Bradley’s Upscale Dining featuring LIVE Family Entertainment & Karaoke” for large
units. And “Bradley’s Upscale Catering featuring LIVE Family Entertainment & Karaoke”
for the Small Units. The nick name is B-Up for short. Chef John’s is a trade name. I am the king
of nick names. They fall under parent corporation Bradley Enterprises. These are trade names.
The DMV; DC, Maryland, Virginia and Baltimore are full of under-served Affluent Black
people starving for upscale service and fine dining. I am working with franchise consultants.
All prospected franchisees and managers will train through headquarters. Business is war. Don’t
go into battle with a butter-knife. Prepare yourself with my series of books and services.
I have designed large units and small units so we can set up anywhere and Custom Castle
Style Food Trucks that feed the homeless for free in our effort to end world hunger.
Our large units have seating capacity for 700 or more to handle your tourism needs. We will start
with 14 sites in the DMV; that would be DC. MD. VA and Baltimore followed by major music
cities and then the world. Every unit has oak stages and dance floors & Steinway Pianos,
Hammond Organ w/ Leslie and synthesizers. These are venues for the masters to play and
perform with me. My wife and I are German Sheppard Breeders. We do breeding, boarding and
grooming of Prize German Sheppard’s. We breed for security and pleasure. Once we get a stable,
we are branching out into horses. We love horses.
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We use only the finest building materials to cut down depreciation and increase sales
possibilities for the future. Once our first round of capital is achieved ($500K) for the first food
truck, the door is closed to future investors. The only way to get in after that is as a franchisee.
I will tell you what it feels like to be touch by GOD at the end of the book where I put my
personal opinions, advice and religious notes I have written down over the years. I put this
section last because it is not for everybody, only those whom may have been chosen.
Small units are (15,000 Sq. Ft.) or smaller and cost 3 million to construct. Large units are
(25,000 Sq. Ft.) or larger cost 37 million to construct. Each unit has elaborate first aid kits and a
nurse on duty. To make this work, I need to add an addition to my house upstairs & freezer in the
back yard for ice sculpture and such. I have a studio to produce music and an office.
All of our sites feedthe homeless for free in an effort to end world hunger. Maybe Mc
Donald’s will catch on with a Mc Homeless meal. Others will join in or copy-cat this
phenomenon. Why has this not been done? We offer something for everyone, even if you are flat
broke. Our motto is, Live like a king, on a shoe-string, or put on the Ritz for a few bits.
My next book will be longer and a more indebt look at Business Plans and whatever else is
happening in the world. We will follow up our initial offerings with Training Manuals, Hygiene
books for young men and woman on growing up and making it through the teen years entitled
“Living a Quality Life”. My children’s books are in progress. I am illustrating “Little Wubby”.
Every unit has a Cross on top. This is my ministry. I am the “Street Preacher”. I don’t take
up an offering, I give to them. We may get tax exemptions even though we are for profit.
Every unit has test kitchens for cooking shows such as the “Clean as you go show”, upscale
cuisine fast and clean and recipe development. I am a Certified Executive Chef and manager and
you could be too. We have apprenticeships available.
What I love most about my plan is its versatility. If food sales should slow down (and what are
the odds of that happening?) People must eat and my food is the best. I have 100 or more other
products that people require. Catering stands tall even in tough markets. But entertainment
dollars will be spent and the proceeds are on another level. I can pay the bills with that alone.
Based on over thirty years of experience I create the same or higher quality offerings at lower
cost than most operations.The tricks of the trade are worth more than gold when properly
applied, tested, taught and trained. They save a fortune and I am blessed to possess this sacred
knowledge. That is all I can reveal at this point.
As a manager I have a history of setting record sales. For example, proper culling reduces
waste to achieve the most from the least. High quality education produces savings. As owner I
am confident that I can easily bring a million a year out of a small unit.
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I am a known as a World-Class Certified Executive Chef as well as an accomplished
Manager. That makes me a seasoned professional and I teach all I know. Believe me; culinary
school graduates are green. I have trained them. I have written over 300 songs and they are in
production. I think the most interesting thing about me is I am a master drummer. I performed
at the Kennedy Center. This self-help book will change your life. And check out our free offers.
Are you a drummer or a bummer? I have competitive reasonable rates on drum lessons. Also I
have instructional videos and DVD’s if you would rather learn at home.
Although I am a Christian on the drums I am wicked. I can perform any piece on three days’
notice with material. I play other instruments as well. On my first album release I will play every
instrument and sing all of the lyrics. This is inspiring literature, I love journalism.
Each unit gets 2 Klipsch Cornwall’s for front sound, 2 Bose 901’s for front sound,
2 Bose 901’s for rear sound, 1 Bose 901 for center sound and Crown amplifiers.
We use Samsung Big-Screen 3-D TV monitors and “Jumbo-trons” behind gorilla glass.
Stage Shows include props such as Fog Machines, Stage Lighting, Flash Paper, Canons on the
808 (Yamaha drum machine program for Big-Boom) and a pyro-technics specialist.
The Food Trucks are our Mobil units. They feature Live Family Entertainment & Karaoke as
well, A/V Sound Stage trailers with recording capabilities to produce Promo Packs and Gift
Shop trailers. We also have over 200 original products and services such as “The Realty Store
Urban Renewal Company” which is about repurposing and additive reuse of old raggedy homes
and businesses. All B-Up! Structures will be constructed using Corning Gorilla Glass in all
door and window openings for safety. Safety comes first, starting with slip-proof floors in all
units. The material will be rock or granite for easy maintenance and longevity. After all; the
theme is castles, what more fitting material than Rock? We have extra bright lighting out-side
and we are well guarded. My Security Force plays zero tolerance. You will be safe.
We have 100 ft. company yachts for charter cruises and tours, Horse & Carriage Rides,
Upscale & Fine Dining, Limo’s for rent, original art works for sale, wood shop and metal
fabrication apprenticeships for edification and making gift’s for our gift shop, all at reasonable
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prices. We have 5-Diamond Customer Service. Our Products and services listing will blow
your mind. We offer kosher favorites as well from our kosher kitchen. My audience is anyone
whom likes good music, Loves good food (culinary delights) and doesn’t mind having the time
of their life. They are diverse, young, old, spiritual, atheist. All colors, races of people are
welcome. Just be on your best behavior. We pride ourselves on 100% American Craftsmanship.
Action Stations provide faster service to our patrons and higher visibility and pre sell high end
foods and retail. Learn to say, “I am getting ahead of myself”. I will explain as we go along.
We will barter with tribes and have fun learning and enjoying their culture. Giving is always
profitable. Maybe I can help you find your purpose in life. I have over 30 years in the hospitality
industry. Percentage of ownership to investors: 3.7% for 37 million or 10% for 100 million.
My Security force is to be feared. Boxers, Mixed-Martial artist and experts in close-in
fighting, grappling and kick boxing trained by me military style. I was in the Army. We will
disarm you, subdue you and hold you for the law. These are men of character. Security Force
Members wear my invention called B-Up! “Comfort Protective Wear” with Reinforced
Knees, Elbows, Shins, hips, Torso, Neck, Head, Feet (Shoe or Boot covers) etc. Constructed out
of Kevlar and Padding. Walkie Talkies are mandatory for communication.
Experience & Skills:
Security Force TA-50 (Gear): Includes Martial Arts Training, Stun-Guns, Pepper Spray, Hand-
Cuffs, batons, First-Aid Kit, compassion training & Decision Making Skills Course. Firearms
include: 9mm’s, Riot Gun’s (18” 12 Gauge with Pistol Grip and Heat Shield), Assault Rifles,
Sniper Rifles, LAW (Light Anti-weapon), smoke grenades and grenades in case of terrorist.
Security Force Driving Course Curriculum:
Defensive Driving, Emergency Braking, Driving Backwards, T.J. Hooker Hood Roll/Trunk Roll.
I am confident that my track record shows my ability to master business & industry with success.
I retired from the National Security Agency (NSA) as a Certified Executive Chef and
Manager in order launch my enterprises a long time ago. I have polygraph and FBI clearance
which speak of my character and integrity. This book is the beginning of my major marketing
campaign. I opened Redskins Stadium and I have run many facilities as manager and GM.
I am sole-proprietor of a business entity worth over $540 million in owner equity. Doors close to
investors when I reach $500 thousand. I am in this alone. It is heart-breaking when I say that I
am Ending-World-Hunger and no one offers to help. I have invested a small fortune in studio,
office, karaoke and catering equipment, computer hardware and software. As an artist, designer,
inventor, master-musician and world class chef with secret ways to cut cost, I have whittled my
startup cost down to 500K. This includes my first B-Up! Food-Truck; Licenses, equipment,
salaries, and pay-outs to contractors.
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Furthermore, I am the type of person where you give me a problem and I will give you a
solution before the close of business. I am a renaissance man, a Jack-of-all-Trades. I have even
managed to master a few of them. In all modesty, I am a person that you would like to know
because I am a very cool guy; and humble as well, but this is not the time for humility. We have
a lot to cover. Time is of the essence so let’s get underway. We have a television production
studio. Americans have 1,000 channels and nothing good is on TV. All of that is about to
change. Hollywood has run out of fresh ideas. Everything is reality or horror. TV is boring!
We have original programming. I teach apprenticeships for edification in wood working, metal
craft and many other arts. As you will see in Section 4 of my products and services listings, we
have versatility unfound anywhere. We even make our own advertisements & promotions and
have design studios. We are creating 1,000’s of jobs and 1,000’s of careers in many different
industries.
This is about training in people skills, job training and filling the world with my art & music.
My elite Security Force will protect our patrons. We bring miles of smiles to the masses.
Non-Disclosure and Confidentiality Agreement
This is enclosed for those interested in conducting business. Call me: (301) 386-4357
The undersigned (Recipient) hereby agrees that all financial and other information that it has
and will receive concerning Bradley’s Upscale Dining and or Catering featuring Live Family
Entertainment & Karaoke (B-Up!) is confidential and shall not be disclosed to any individual or
entity without written consent from Chef John ( John Lee Bradley).
The information shall remain the property of Bradley Enterprises and shall be returned
promptly upon request together with all copies thereof.
Recipient acknowledges that no remedy of law may be adequate to compensate Bradley
Enterprises for a violation of this agreement and Recipient hereby agrees that in addition to any
legal or other rights that may be available in the event of a breach hereunder, Bradley Enterprises
may seek equitable relief to enforce this agreement in any court or jurisdiction.
__________________________ ___________________________
Date Signature
This is a business plan and does not imply an offering of securities.
Chef John’s Business plans:
Concise Business Plan: (My first book) – For business associates, family & close friends.
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IMMEDIATE RELEASE:
Bradley Enterprises
Doing Business As
Bradley’s Upscale Dining & Catering
Featuring
Live Family Entertainment & Karaoke
Concise Business Plan
Contact Information:
Chef John Lee Bradley
1411 Farmingdale Avenue
Chapel Oaks, Maryland 20743
USA
bradleysupscale@yahoo.com or upscalechef@aol.com
These documents contain confidential information. They are disclosed to you for informational
purposes only. Its contents shall remain the property of Bradley Enterprises (John lee Bradley)
and shall be returned to Chef John when requested. Make no copies please. (301) 386-4357
This is a business plan and does not imply an offering of securities. Section 2
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Bradley’sUpscale
Fine Dining, Family Entertainment & Karaoke Newsletter Date: August 2015
These documents containconfidential andproprietaryinformation. It is disclosedto youforinformational purposes only. Its contents shall
remain thepropertyof BradleyEnterprises, Chef John LeeBradley, “Bradley’s Upscale” andB-Up! This is not anofferingof Securities.
Chef Launches Dream Enterprise!
Over 100 original products and services Cost to proceed: $40 million
Greeting’s special friend, I am Chef …opens and operates my Food Truck,
John Lee Bradley. A US Army Veteran first small unit and the large unit (HQ).
& Certified Executive Chef/G.M. Creating 100’s of careers & 1,000’s of jobs!
I am pursuing my dreams… over 30 Post construction value: $540 million
years in the planning stages. I am Sole- Year one: 45 million in sales.
Proprietor of B-Up! I am blessed to
be a master musician as well. Allow I am seeking endorsement contracts.
me to share my plan with you. Please From there we will choose a Board of
be discreet. There are snakes in the Directors for research & development,
grass and sharks in the water. Planning, company guidance and golf.
My goals are to End-World-Hunger I can’t do it alone (play golf). We require
within a few years, sooth tired souls commitments from desirable entities.
with my sweet powerful music and My dream scenario: Investment Angels
to appeal to all ages. I am constructing purchase 3.7% of Bradley’s Upscale for
castle theme tourist attractions in the hood, $37 million. I maintain 96.3% of
exquisite works of art and produce ownership. No portion of Bradley
the 300 original songs that I composed Enterprises is for sale. We provide free
in my studio with videos. The homeless social service help to abuse victims.
always eat free from the service entrance. Prison skills & career ministry and more
For over 30 years I have mastered Police, EMS, Fire and Postal Workers
various aspects of several major industries. Always Eat ½ Price. Donations welcome.
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I play every instrument on my first album Chef John (301) 386-4357
release. As a master musician my name is 1411 Farmingdale Avenue
highly marketable Chapel Oaks, Maryland 20743
Business Plan:
All of these statements can be supported and are documented.
Advantage (Competitively): Expansion and Top Security! We have a household name known
for its good reputation. Desirable investors are desired. We are taking our time with that.
Advertisement: Savings are abundant by me doing my own digital advertising, marketing and
promotion. I have been on TV and my picture in the Washington Post so I have local notoriety
and appeal as well as a following of satisfied, happy customers. I save and make a fortune on
adverting alone, not to mention entertainment. Company image speaks for itself. We purchase
the least amount of air-time and maximize the message. Love is heaven sent, remember that.
We track the incremental revenue generated from our advertising, promotion and publicity
efforts. We anticipate at least $3 million in sales annually to be generated directly from our
promotions and probably an additional $4 million of indirect sales through our various channels.
Advice: Keep your head up, down causes headaches at day’s end. There is a root of bitterness
that we must avoid. Good or evil creates a splash effect that carries. I have been through
enormous struggles. Avoid my mistakes. You can open a business too, any kind that you want to.
Simply follow my plan as your out-line, study, research and edit, edit, edit.
Learn about life and the way it should be lived. Did I mention Nobel Peace Prize? You can be a
part of it. Call me 301 386-4357 or if you would like to help find out how later in this book.
Affiliation: Market and advertise with organizations, agencies, businesses, TV & Radio Stations
and Corporate America first. Only the finest most qualified.
Application & Effect of Investments: The money will cover Land Purchase, Build-out,
operations including salaries, utilities, equipment, Food Truck, Delivery Truck, Licensing,
taxes… for three years.
Approach to selling: We seek a global reach. All are welcome to our tourist attractions.
Approved Vendor List: Vulcan Chuck Leven’s Washington Music, The Guitar Center
(Rockville, MD) Yamaha Music zZounds.com Steinway & Sons Sysco, Stanley Foods
Khan Paper Co. Adams Burch Alpha Foods US Food Service acitydiscount.com Staples
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Superior Hoods SaniServ Kirby Vacuum Cleaners REW (Restaurant Equipment World)
Restaurant Equippers Superior Products Serv-U Wholesale Shop Vac Lowes Home Depot
ABC Roofing Supplies Sears’s golfoutletusa.com Office Depot…
Assumptions: My assumptions are obvious because my quantitative plans.
Back Door Policy: Security note, the back door is only to be opened by a Security Force
Member or a Manager. Alarms are to be on every back-door. When it opens, I want to know it.
Black Market: In order to combat or control the black market and piracy the answer is to give
them something they can’t get from the boot-legger. In the old days you wouldn’t buy an album
just for the music. You would get album cover art and sometimes a poster.
Business Note: A few of us will make a fortune and end world hunger. We are unique in the
sense that we offer many enchantments; original products & services from upscale dining to
feeding the homeless for free.
Business Plan: Succinct, tightly wrapped, concise, girded and precise expression without wasted
words. It is so long because of 30 years research. You won’t need all of this information. Copy
what you need and leave the rest.
B-Up! Facilities have extra wide parking spaces and lots of space between tables & chairs.
Each unit has what’s known as “Tranquility Bar & Grill featuring an Aquarium with under-
ground view and a terrarium for celestial and terrestrial relaxation. Drink less/save money.
We offer free social services to address loneliness, suicide prevention, dating and what not.
My motor pool will restore cream puffs (classic cars) for sale in their spare time when nothing is
broken.
Business Potential: $540 million within three years plus personal income.
Collateral: $540 million in business equity.
Competition: My competition is my training model. Walt Disney World cannot compete
because they are scared to or have no interest in setting up in the ghettos of America. But I do.
Key factors contribute to my advantage. Whom other than me has compassion to feed the
homeless for free from the service entrance? Comparatively, our ability to satisfy is unique. I
hear that my presentations such as fruit platters and cheese & cracker mirrors are better than
cruise ships. I have 5-Star upscale and Mc Donald’s does not.
We have a potential marketing conglomerate due to my musicianship.
Competitive Advantage: Most of my products are one of a kind, custom, hand made by
American Craftsman. My confidence is not in me or man-kind for that matter. It’s in GOD and
that is to my advantage. Key facts contribute to my advantage. Comparatively our ability to
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satisfy is unique. The people want upscale; I have it, McDonald’s does not. We have a potential
marketing conglomerate due to my musicianship. I will compete for Government contracts as
well to boost bottom line. Folk’s around here tell me they are sick of Chicken Wing & Fried
Rice restaurants.
Cost: $500,000 for Food Truck $3.7 million for Small Units $37million for Large Units
Demographics: Our demographics show a demand for what we have to offer man-kind.
Distribution Channels: I do my own marketing which saves a fortune. My stuff is good and
family friendly. The commercials I see advertise using sex, trickery, lights, colors, pets and
exploiting children and such. Boring.
Exit Strategy: - Feet first. I may opt to sell, pass it along to the kids or employee profit sharing
plan or merge into bigger business. We may do an employee stock ownership plan or IPO.
Exit Strategy for Investors: Our financial projections indicate that the exit of our investors will
be achievable within 4 years, buy back. The exit settlement will be in the form of cash, stock or
equity as agreed upon at the table. The increase in profits generated by the entertainment industry
may allow us the funds to repay within 12 months. Our “worth after construction” is steady
appreciation in value. Only the finest materials will be utilized in my castles.,
Expenses (Beginning): Land Purchase $400,000, Construction and or Build-out $3.7 million,
Decorating & Remodeling $90,000, Fixtures & Equipment $, Installation of fixtures &
Equipment $, Services & Supplies$, Beginning inventory cost $, Legal & Professional Fees $,
Licenses & Permits $, Telephone/Utility Deposits $, Insurance $, Signs $40,000,
Advertising for Opening Night! $, Unanticipated Expenses $5,000
Total Start-up cost for Large Unit 37 Million
Total Start-up cost for Small Unit 3 Million
Total Start-up cost for Food Truck $500,000
Expenses (Monthly) /Fixed Expenses: My cost of living $2,000, Mortgage $3, 300,”
Advertising” $10,000, Supplies $1,200, Utilities $1,500, Insurance $2,000, and Taxes $1,800.
Salaries $1,800, Maintenance $200, Delivery $400, Transportation $1,000, Phone Bill $300,
Cable Bill $250, Miscellaneous $1,000… Depreciation, Licenses & Permits…
Total Monthly/ Fixed Expenses $
Feasibility of plan: It is only the right thing to do for so many reasons.
Flags: Our units bare the “The United States of America, Prince Georges County (or the
province that we open in) and the Bradley’s Upscale flags.
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Financial Potential: My financials are listed after the business plan. Cost of financing should
be reasonable due to the talent I possess. I reserve the right to Buy-out any and all share-holders,
stock-holders or investors at any time.
Financials: 30% annual return (ROI) 10 times initial investment within 3 to 5 years. 2 to 5 times
product cost. Cash conversion cycle: Spending into income purchase material, inventory, sales,
and collect payment. Pay debt from earnings.
Games: Air Hockey, Billiards (pool tables) Table Tennis (Ping-Pong), Chess, Checkers,
Backgammon, Spades and Bid Whist (Card Tables), Virtual Driving Range and much more..
Located in our game rooms.
Green: We use solar power, energy efficient equipment and lighting, minimum level room
temperatures and hot water heater levels, reduce energy and water consumption. We have plants
& foliage in roof top gardens and water tanks on the roof and grounds. Buy saving cost, we gain
an advantage.
Hand Washing: Wash hands frequently and thoroughly for twenty seconds and often.
Hours of Operation: Closed Sunday except for Special Brunches
Monday thru Thursday 9 am to 8 pm
Friday & Saturday 9 am to 12 Midnight
Hygiene: Wash. Check the mirror, wipe out eye buggers and the corners of your mouth, wear
clean clothes and never use a dirty rag in front of customers. Use paper towels if nothing else.
Insurance: Public liability, Product Liability, Motor Vehicle, Personal Injury, Income
protection…
Investment: I have invested over $22,000 in Software, Audio/Video & Karaoke equipment,
laptops, computers…
Licenses Needed: Traders, Restaurant, Construction Firm, Chain Store, Commercial Garage
(Motor Pool), Billiard Table, Pinball, Music Box, Console Machine, Wholesale Dealer…
Location: 711 Eastern Avenue Fairmont Heights, Maryland is the ideal launch location if we
hurry followed by 14 sites (Large & Small) in DC, MD, VA and Baltimore. The final step is
every major music city and in between and then international. Don’t forget our roaming Food
Trucks all feeding the homeless for free in an effort to End-World-Hunger!
Management:
Consist of planning, organizing, strategizing, organizing and directing and along the way
controlling and meeting organizational goals.
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There are three parts of planning essential to good management. Determining goals,
developing strategy and implementing strategy.
Next is organizing managing resources and behavior.
My management team is truly the cream of the crop, but I will not need to begin training
them until phase II. I will expose their contact numbers and resumes to your scrutiny at that
time. Each of our Managers will write their job description. Our hand chosen managers
specialize in co-promotions. We split the cost of advertising, sponsorships and marketing or
make even trade-offs. One-minute management catches folks doing something right (good).
Penny has been with the IRS for over 25 years. She is my numbers person, the most
important aspect. I will bring in outside legal and consulting as needed.
Market Analysis: We will launch in Prince Georges County Maryland. Our county is the fifth
largest retail market in the United States. Nationally it ranks in the top 2% of the highest
incomes, 4% of persons with incomes above 100K and 2% of persons in executive positions.
Prosperous Baby Boomers such as myself, high-rise renters, retirement communities, military
proximity, working class families, business districts, college campuses, enterprising young
singles, lo income young and old all desire upscale dining and retail opportunities without having
to go to DC, Virginia or Montgomery County, MD. We have something for everyone.
Our theory of business is that we are novel and unique in every way. Our markets are
unbounded. Lower fixed cost means less risk. Our competitive advantage is the critical
assumption that nobody else can do this without hiring people to perform all of my jobs.
Marketing Strategy: our marketing plan is to aggressively enhance, promote and support the
fact that our features are unique products, services, clubs and organizations that benefit man-
kind. My loyal customer base is accustomed to top-service. Word-of-mouth is essential in
extending our client base. Also; TV, radio, internet, flyers, newspaper ads and periodicals as well
as live announcements at my shows, events and functions that I sponsor and appear at and maybe
a few government contracts.
Niche’/ Feasibility: 63% of Princes Georges County residents are affluent, under-served black
folks just begging for upscale retail opportunities and 5-Star fine dining. Decent family
entertainment is non-existent. I have many niches in various industries. My music is off the
hook! My art work, woodworking and ice sculpture is original, one of a kind. I could go on all
day. Love is our niche.’ What makes us unique is the fact that I am a natural. I can do things that
no other TV host can do. I can prepare gourmet upscale cuisine and then go over and swing the
band. I play several instruments as well as being a master drummer. I play flawlessly. I designed
a lifestyle change program for weight loss 15 years ago. I lost 50 pounds and I maintain it.
Operations: I run all managers and franchisees through training at HQ (My first Large Unit) no
less than brilliant. I have a data base (all-star cast) full of potential managers, chefs, staff
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members, musicians, clowns, magician and what have you. By launching at home I won’t need
them right away. Slow steady growth saves me a fortune.
Personnel: My most shining achievement is my list of quality people that want to work for me.
It goes back over 30 years and we are ready to do business. I would rather not disclose my
staffing at this time. We will just go with my resume’.
Power Point Presentation: See Appendix
Pricing Strategy: Our pricing strategy is designed to fit any budget. Fine dining and catering is
suited for well-off folks. The less fortunate can order ala carte’ similar to dollar menus and of
course the homeless eat free with a signed disclosure. Upscale cost a little more; Ala Carte is a
little less, Free meals are free
Research: 30 years of research have gone into this plan for informational purposes only.
Operational Business Plan: “For Eyes Only”. May be viewed but no copies made.
My TOP SECRET Plan: My tricks of the trade for saving and making money. No disclosure.
You get a free Quill with every book purchased.
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Resume: Chef John L. Bradley
1411 Farmingdale Avenue Chapel Oaks, Maryland20743 upscalechef@aol.com Cell: (301)832-1580
~ Accomplished Certified Executive Chef/Manager ~
Objective: Long-term employment and creating jobs through growth. I am known as Chef John.
Work Summary &Education: Executive Chef, Manager, GM, KM, I excelled in all positions.
What I do best is cooking, managing and dealing with people. In these areas I am a Star!
I achieved my Bachelor’s Degree in Business Administration with a Concentration in
International Business.
I followed in the steps ofmy late Uncle Edward Small’s, an Executive Cheffrom Atlantic City. Before he
passed away;he told me that my recipes aloneare worth a million dollars.
At this point, I have designed Tourist Attractions. But I am a better worker than I am entrepreneur.
I can dedicate 10-15 years to the right company.Call me if you need me. (301) 386-4357
In all honesty, I am a quality person. Humble yet wise, I solveproblems quickly. Married for 32 years I
am loyal;trust-worthy and haveexperience in Human Resources, a Christian but not soft, Street-wise.
I have learned many different culinary systemsduring my over 30 years ofexperience.
* U.S. Army veteran.
*Creativemenu planning, e-purchasing,catering, upscale &casual dining.
*H.A.C.C.P. systems planning, sanitation courses,Industrial cleaning (military style).
* I teach nutrition, hands-on instruction, and superb customer relations.
*I have (Polygraph Security Clearance) with the National Security Agency and FBI Clearance.
* Character and integrity.
*Versatility as a Chef and record setting Manager;Front &back-of-houseexpertise.
*Food ServiceSpecialist Course Diploma.
*Professional Chef’s Association.
*Food ServiceSanitation Manager Certificate.
*Nordstrom’s Foodservice ManagerGraduate-Extensive Front &Back of house training.
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*Food Protection Certification Program.
*Bachelor’s Degree in Business Administration; with a Concentration in International Business
Colorado Technical University
John L. Bradley
1411 Farmingdale Avenue Chapel Oaks, Maryland20743 upscalechef@aol.com Cell: 301)832-1580
Work History
Bradley’s Upscale Catering featuring LIVEEntertainment & Karaoke 02/15 to Present
Sole-Proprietor/Owner …I cateredevents and functions to include weddings and personal chef
service.
Crystal Enterprises/Maryland State PolicePSETC Sykesville,Maryland 07/13to 02/15
Chef/Cook I prepared and served Police Cadets dinner. I also caterto international guest in their own
cuisines. Problem is;it is too far, over 100 miles commute.
Bradley’s Upscale Catering featuring LIVEEntertainment & Karaoke 09/07 to 07/13
Sole-Proprietor/Owner …I cateredevents and functions to include weddings and personal chef
service.
National Security Agency/Sodexho 08/00 to 09/07
Executive Chef/Manager …My team scored a 97 and a 103 on our N.S.F. audit inspection. I used to
cater to the director and I was a multi-unit manager. I have a security clearancewith the N.S.A.
Ranch 1 Restaurant; National Airport, Arlington VA 04/00 to 08/00
General Manager …I set weekly sales Records and another security clearancefor the airport.
Nordstrom’s Restaurant Division: Corporate HQ; Tyson’s Corner, Virginia 06/99…04/00
Kitchen/Restaurant Manager …I managed front &Back of house operations. I am a graduate of
their systems training course.
Occasions Catering, Washington DC. 07/98…06/99
Chef/Independent Contractor …I catered fine dining events all overDC.
UntouchableTaste Catering: Washington DC. 01/98 to 07/98
Executive Chef/GM…Payroll,banking, planning,consulting, negotiated contracts &classroom.
Volume Services@ FEDEX Field: Landover, Maryland 06/97…1/98
Buffet Chef …I opened an NFL Stadium. I supervised a staffofninety, managed three club-level upscale
buffets simultaneously and I ran the brand new 3,500 Sq. Ft. Gourmet Kitchen.
Kiplinger Washington Editors, Washington DC 12/89…06/97
Chef …I served Kiplinger’s for eight years as there happy cook. They gave me $3000 bonuses.
United States Army: Fort Bragg, North Carolina
U.S. Arm y Food Service Specialist …I masteredsouthern cuisinewhile supervising dining facilities
and special operations. I won many awards and certificates. 10/84…12/89
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Request: $3.7 Million
Risk: Embezzlement, Conspiracy, Terrorism. The stick-up man, Extortion, Robbery, Larceny,
Forgery, Burglary, Imitation, Window of Opportunity, Threat, Money Laundering,
Environmental (In-Climate Weather), Acts of GOD, Premature Expansion, We study the Margin
of Safety…
Anything can happen but my plan is worth 100’s of millions of dollars, the majority is heavily
invested in prime real estate, quality people, philanthropy and tithing. My areas of endeavor are
financially forgiving and rewarding. Entertainment for example, we have bubble-gum pop artist
and little teenage rappers that are multi-million dollar conglomerates. No risk in entertainment.
Road Sign: See our road signs in the appendix.
Sales Strategy: Excess Sales Revenue is our goal. To network with corporate America and
Fortune 500 companies as well as market to households. I am sending them my newsletter in an
effort to cross-market.
Security: I am the only person that can authorize and or access funds from my accounts. This
will help to prevent fraudulent transfer of funds, theft or temptation.
Security Force for Hire: My #1 concern is safety. Not for insurance reasons but because I care
about people’s lives and personal safety and I hate punks (evil). They look to steal your money,
identity, trademarks and copy-rights… My concepts are so basic that anyone can “get it’ and
“work it”. That means easy to steal. Hollywood is famous for copycatting. My music is “off the
hook”. That means valuable and susceptible but they have to hire a million of me.
Security Force Responsibilities: Protection, Human Safety and Assistance, Safety
Enforcement, Comfort and my extra eyes. Special attention will be given to High-Dollar Value
item such as; Meats, Seafood, Coffee, Liquor, Wines and Cash… “The Force” as I like to call
them, will eliminate risk such as theft, robbery (the stick-up man), vandalism, accident liability
and worse (death). I have seen it happen locally. We play zero-tolerance.
Security (My Training): I was a security guard for American Control as a teenager. Among
other missions I worked crowd control at the Capital Centre, guarded computers at the FOSE
Show, I worked back stage and even guarded Julio Iglesias dressing room at a the Washington
Hilton. My military training in the U.S. Army was quite intense as well. Martial Arts training is
essential. How’s your Aikido?
Close in fighting and grapplers are dangerous. The kick is your longest, strongest and most
powerful punch.
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Security Force Rental or Long-term lease: We offer a trained, armed Security Force Guardian
for $700 per hour. With a trained German Sheppard is $1000 per hour.
We monitor the monitors: Waste Sheets, invoices, inventories should jive (correlate) with the
budget. Our Security Systems protect human lives and provide protection of property. We have
constant internal audits, strategically placed cameras and a checks and balances system in place.
Our security force consists of boxers and martial artist that supplement their income as force
members. They are ever-present in security vehicles and transports, on mounted horses
Hummers, Mercury Marauders, Segways, Bicycles… I am a German Sheppard Breeder and I
train men of character in military style techniques. Security Guard training and rental creates
more jobs.
Most fighters need real jobs to maintain. I hire the ones with good character, integrity and a good
name. I am forming “Fisticuffs”, a state of the arts boxing and martial arts dojo (club).
Uniforms are black with red piping.
Security Section Part 2: All important papers and currency must be kept in the safe that I have
already purchased. My safe is fire-proof, burglar-proof, opportunist-proof and fool-proof. We
must learn to use Top-Security as a tool for our success. All obsolete documents must be
shredded. Business is war! Use the paper shredder and the delete button on the computer.
I am forming 3 bands for coverage. As promoter I must make sure that “the show must go on".
Buy Street Stock: at one-dollar per share.
Sports: We have a company basketball team. Or mascot and team name is “The Arch Angels”
Team colors are white and gold.
SWOT Analysis:
Strengths: New products that benefit Mankind, Well Managed Business.
Weaknesses: Lack of Financials Expertise, Lack of awareness.
Opportunities: New International Markets, Nobody else feeds homeless.
Threats: Taxation, We are new to markets, Economic Slowdown.
Our training regimen includes: 4 miles Road Work, Speed & Timing Training, Footwork &
Balance Training, Sportsmanship Training, Self-Respect Training and Esprit De Corp Training
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(Teamwork). Working together makes the difference. My stable of martial artist serves as
guardians to our patrons.
The Private Firing Ranges will be located downstairs on the lower level of Bradley’s
Upscale in the Large Units for training purposes on site. Our training is highly visible with D& C
(Drill & Ceremony), Cadence & Command and Marching Bands.
Security Force Protective Gear revolves around TEAMWORK and Walkie-Talkies for
communication. Secondly; the buddy system, military style but my way, with two men or a man
and a K-9 like I learned in the Army. We always report and stay in groups of two or more.
Third we have whistles kept on shirt pocket chains, nothing around the neck. We wear clip-on
ties. Forth Flack Vest (Bullet-Proof Vest) at all times on duty. Fifth; Kevlar Body Suits, Gas
Mask and Chef John’s Sleek Water Bottles available at all times, use when necessary.
Real Estate: We are attacking the starter home market because starter homes are easy to sell.
Remember I learned from working at Kiplinger in the 90’s that mansions are hard to sell, they
move notoriously slow. I remember their real estate division got stuck with several mansions I
believe in the Potomac, Maryland area. Starter homes and a few apartment buildings at first, we
will buy low, refurbish cosmetically and structurally, offer a homeowners warranty and then sell
(flip them).
Security Force Law Enforcement Equipment & Weaponry: Military style I.D., Badge, hand-
cuffs and baton (night-stick). Fire Arms include; side arms, Glock 9mm, Colt 45’s, Riot Guns
(12 gauge Shot guns with 18” Barrels, heat shield and pistol grip, High powered sniper rifles, m
60’s, AR 15’s-full auto, Assault rifles and grenade training, LAW (Light Anti-Weapon) and
anything else we can acquire to legally Protect the Peace.
Silent weaponry consist of, bow and arrows, cross-bows, folding knives, stun guns, pepper spray,
hand-cuffs and batons.
We have mandatory mental assessment training, mental readiness training, compassion
assessments and decision making courses. Much more security information is available.
TeenageBootCamp Training Program:All ages are welcome to participate. We
instill survival on the battle field of life and Spiritual Guidance. We show you how
teamwork is better than one. My prior military service in the U. S. Army assures
that my drill instructors will deliver reality with a twist. We turn girls and boys into
young men and woman. Our mechanism is motivation, people skills and tough
love all in the open fields of our units. We incorporate Drill & Ceremony and if
you pass you get a diploma. With our team work style, everybody will pass.
This conceptwas designed 6-6-2004
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Wages: We pay competitive wages.
Note for recipe file: Base all recipes on 1, 10, and 100 serving portions. Serving sizes and
portion control is a key to proper training adding up to cash. My master recipe book is worth $1
million. I want lots of waving from staff members. It is an international greeting, say hello &
wave. B-Up! Website has free stuff! You hit allot,
you get allot. Section Three: My products & Services Listing.
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Section 4: Financials Balance Sheet, P & L Statement, Pro Forma Cash Flow, Income
Statement and Aging Reports.
Methods of Finance: Owner Equity Financing (Raising money by selling interest in the
business to a third party, SBA Government Loans, Victorian Government, Asset Based
Financing, Bank Loan, Private Lenders, Commercial Real Estate, Crowd Funding, Bridge Loans,
Convertible Debt, Revolving Lines of Credit, Vent Cap, Lines of Credit, Micro loans, Private
Lenders, Investment Angels, Investment Bank, Working Capital Loans, Private Equity, Small
Business Investment Corporation, Cash Investments and other options such as buy-out and
Pension Funds. Capital can also be raised through the sale of interest.
Angel Capital Assn, World Business Angel Assn, NACO, be angels.com, Angel Cap .org.
Silicon Valley Bank, Angel Assurer, SSTI…
Trucks pull gift shops and pop-up sound stage trailers where we offer “Promo-Packs” in
souvenir and professional sizes. This business is a desired commodity. My first castle will soon
stand as an edifice peace. 63% of PG Co. residents are under-served and begging for upscale
retail & dining opportunities. Good financials are essential. My
financial statements follow:
As far as getting ahead of yourself, Boston Market expanded to fast before they had adequate
managers. Then they used unexperienced workers instead of chefs. This caused Mc Donald’s to
have to bail them out. Take your time as I have.
Profit & Loss Statement
Year 1 Year 2 Year 3
Sales 9,711,427 59,839,520 102,998,369
LessCost of Sales
Material 979,788 3,655,527 10,080,034
Labor/Benefits/Taxes 1,965,487 2,107,931 19,336,423
OtherCost of Sales 31,816 93,072 353,889
Total Costof Sales 2,977,091 5,856,530 29,770,346
Gross Profit 6,734,336 53,982,990 73,228,023
OperatingExpenses:
Gas (Natural) 6,000 8,400 9,800
Electric 8,400 9,150 11,850
Water/Sewage 7,140 9,260 10,950
Security(AlarmSystem) 3,600 6,528 8,888
Licensing 8,400 8,400 8,400
Cable/Satellite 2,400 2,400 2,400
Dumpster/Refuse Removal 4,800 4,800 4,800
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Taxes 0 12,000 48,000
Repair& Maintenance 4,315 34,358 36,000
Motor Pool:Gas, Service 20,565 93,080 107,000
Advertising 83,000 0 0
Salaries&Wages 96,000 96,000 96,000
Telephone/Internet 2,800 4,800 4,800
Insurance 22,400 14,400 25,900
Legal & ConsultingFees 18,000 18,000 18,000
Dues& Subscriptions 8,000 6,000 6,000
Office Supplies 2,400 2,400 2,400
Bank Charges 1,260 2,160 2,160
Entertainment 2,400 2,400 2,400
Postage 2,946 7,600 8,400
Amortization 30,600 30,600 30,600
Depreciation 176,385 176,385 176,385
Total OperatingExpenses 511,811 549,121 621,133
OperatingIncome 6,222,525 53,433,869 72,606,890
NetIncome 6,222,525 53,433,869 72,606,890
Balance Sheet
Year 1 Year 2 Year 3
Assets
CurrentAssets
Cash 6,589,251 60,531,748 132,216,868
Inventory 399,838 60,265 1,144,831
Total CurrentAssets 6,989,090 60,531 133,361,699
Land 1,131,467 1,064,933 998,400
PPE (net) 3,295,977 3,186,125 3,076,273
OtherAssets(net) 125,400 94,800 64,200
Total Assets 11,541,934 64,937,871 137,500,572
LiabilitiesAndEquity
CurrentLiabilities
AccountsPayable 21,080 31,149 34,960
Total CurrentLiabilities 21,080 31,149 34,960
Total Liabilities 21,080 31,149 34,960
Equity 11,520,854 64,906,722 137,465,612
Total Liabilities&Equity 11,541,934 64,937,871 137,500,572
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Beginning Balance Sheet
Assets
CurrentAssets
Cash 579,563
Inventory 6,937
Total CurrentAssets 586,500
Land 1,198,000
Property,Plant&Equipment(net) 3,405,829
OtherAssets(net) 156,000
Total Assets 5,346,329
Liabilities
Total Liabilities 0
Equity
ContributedCash 5,000,000
AssetsTransferredIn 346,329
Total Equity 5,346,329
Total Liabilities&Equity 5,346,329
Debtto EquityRatio 0
Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Receipts 9,711,427 59,839,520 102,998,369
OperatingCashExpenses:
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InventoryPurchases 1,372,690 3,315,954 11,164,600
OtherCost of Sales 1,997,303 2,201,003 19,690,312
OtherExpenses 283,746 332,067 410,337
Total OperatingCashExp. 3,653,738 588,849,023 31,265,249
Cash FromOperations 6,057,689 53,990,497 71,733,120
Distributions -48,000 -48,000 -48,000
Change inCash 6,009,689 53,942,497 71,685,120
BeginningCash 579,563 6,589,251 60,531,748
EndingCash 6,589,251 60,531,748 132,216,868
Front of House: Fresh Flowers delivered Daily, All lights working, Carpets Clean (Use
Sweepers),Toilet Paper , Liquid Hand Soap (No Bars or Soap Dish, We Wash Hands All Day,
Change Gloves All The Time.
Back of House: (Standards & Company Policies)
*No Rumor Policy.
*Loose lips sink ships. I don’t boss people around; I give them options.
*Check your attitude at the door. Get to work on time.
*Only love around the food or you will be escorted off of the premises.
*No fighting or confusion, all negative counseling will be conducted in private.
*You may encourage folks freely.
*Weekly staff meetings are mandatory, communication is the key to success.
*Use daily reports to forecast future business trends, the reports are to be studied.
*Be good to one another. Maintain your personal appearance and practice good hygiene.
*No vulgarity!
*Give everyone the same respect
*TEAMWORK, work together!
*Get it done safely, take your time and focus.
*Record food temperatures on charts periodically (every hour).
*Keep sanitation and refrigerator & freezer logs up to date.
*Use sterile food service gloves and change them frequently.
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*Attend efficiency and quality training for employees.
*No waste or as little as possible, I don’t play that. Managers keep waste sheets.
*Give people there best chance to succeed. Support each other.
*Ripe tomatoes? Cull them, cut them up, puree them and or put them in marinara sauce.
*Clean as you go. Every employee will cross-train in an effort to boost knowledge & promote
versatility.
*Wipe your stove top while it is hot, when it cools, it will get hard and require scraping.
*Culling, Learn proper culling techniques, (Trim properly and rinse). Ask me how?
*Rinse plates and such and stack neatly, always help out the utility personnel.
*Always wash your own knives for safety purposes; you are the pro, not the pot man.
*Slow down and enjoy life, it’s a journey.
*Marinate everything, even vegetables.
*Consider everything that may happen; keep a level head and always keep your balance.
*Peace of mind is better than gold and sleep cannot be purchased.
*Strategy for keeping/maintaining our client base, Customer service keeps them coming back.
*Customer service classes are mandatory. Be open to learning new things.
*Maximize raw ingredients. Proper receiving, labeling, dating and storage of foods is a must.
*Proper Storage; order only what is needed or enough for back-up.
*Label and date everything. Keep stock rotated using the FIFO System (First in first out).
*Garnish people and Monitor inventory and notify a manager when items are low.
*AP= as purchased EP= edible portion Industry standard 20% Portion Control
*Sanitize you’re A.O. (area of operation. Don’t try to get over, your only cheating yourself.
*Visually inspect produce and all deliveries before you sign and the driver leaves the premises.
* Compacting: Carefully mash your trash, it saves money.
Why does GOD let us hurt. Tough Love is Love too. Why do we hurt each other?
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Land Purchase
711 Eastern Avenue………………………………….……. $400,000
Infrastructure……………………………………….….……$500,000
Sound & Video………………………………………….…....$20,000
Wiring…………………………………………………….…..$10,000
Recording Studio………………………………….…………$10,000
Parking Lot………………………………………................$350,000
Soil Preparation………………………………………….…...$30,000
We purchase late model as opposed to new as to not suffer depreciation.
MotorPool
(2) Percheron Horses, (5) Colts (security/carriages)………...$70,000
Horse Carriages (3) 1-red, 1 white, 1 blue…………………...$90,000
Yacht (100FT)”the silver slipper” Church Boat……………$375,000
Limousine (Lincoln)………………………………………….$50,000
Shuttle Bus…………………………………………...………$45,000
Used Bucket Truck……………………………………...……$30,000
Hummer H-2 (Utility)………………………………………...$25,000
Hummer H-3 (Security)………………………………………$20,000
Pop-up Stage Trailer………………………………………….$47,000
Utility Van……………………………………………….……$15,000
Dodge Ram Pick-up…………………………………….…….$20,000
Golf Carts (3)…………………………………………..….…..$15,000
Lincoln MKZ (Used)………………………………………….$30,000
Mercury Marauders (3) Security……………………………...$90,000
Lawn Tractors w/cart and De-Thatcher…………………...……$7,000
Bob-Cat w/Drill, claw & other attachments…………….…….$20,000
Lawn Mowers, Trimmers & Blowers…………………………$10,000
Luxury Motor Coach (40 FT) RV..……………….............…$200,000
Honda Gold Wing’s (4) Security…………………………...…$80,000
Segway’s Off-Road (4) Security……………………….........…$8,000
Bicycles (7) Security…………………………………………....$1,400
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Section Five- My Inventions Listing. I can do prototypes on our libraries 3-D Printer.
Advertising: TV, radio, newsprint, internet, flyers and word of mouth.
Arm Rest Enhancer: line of products brings comfort to pressure points. Tufted Goose Down,
Rubber, Poly-Urethane, Pads, Moon Gel, quilted, ruffled, paisley, color coated, memory foam,
Rubber Foam, Air pillow… attaches with Gorilla Glue. Rubber sticks on its own.
Arm Rest Pads: Padded Velcro Patches or Adhesive Strips applies where needed or belt-it.
Knee Rest Pads: Padded Velcro Patches or Adhesive Strips applies where needed.
Leg Rest Enhancer:
Always Know I love you Plaques: made of wood, metal and wood & metal fabrication.
Apron’s Paisley: (Company Name) we sell all kinds of aprons.
Aero Dynamic Wind-Proof Houses: Why hasn’t it been done? They keep building standard
house in Kansas; the tornado belt. Steel insulated buildings as homes. Buy the B-Up! Rivet you
roof Kit, Made with US Steel & Steel Bolts. Concrete, bolt and steel your house to the ground.
Space shades provide aero-dynamic resistance to storms.
Weather Proof Under-Ground Homes & Bomb Shelters:
The B-Up! Bag-Can Rack (Packaging Genius) Allows spring bounce-back like a basketball
court. Easy stack rack system. Packaging includes a clip on back-board. Looks like 2 hoops and
a stick. Trash bag goes over top hoop.
B-Up! Barnacle Brush w/Bamboo Extension Pole: Long Stick
The B-Up! Book Hook: Holds books and laptops to free your hand & cool your lap.
Bradley’s Upscale “Bar your door” Custom Door Bar! Stop Kick-ins. Also B-Up!
Steel Doors Use with the B-Up! Punk Zapper (Directional tazer charge)
Breathable Socks: Thin with air pockets.
Buy the B-Up! Rivet your Roof Kit
The Chef John Bobble Head Drummer: Two versions; plastic $7.00 or wood and Chrome
$70.
Caddy File Cabinet: With Big Bouncy wheels and Top Secret Hidden Drawer. Constructed of
Wood $50, Stainless Steel $100 or PVC Plastic $25.
Children’s Books- “The Adventures of Little Wubby” Written by John King, Illustrated by Chef
John Bradley …and “Butt Mouth” A tale of a kid with a dirty mouth. By John Lee Bradley
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Children’s and Adult T-Shirts: My wife’s company.
Children’s Toys: Break-Dancing Karate Ninja’s! Bendable, pose able butt-kicking Guardian
Angel’s with Velcro Spinner.
Child’s Play area bottom cover: Poly-Glaze faux castle blocks. No child should play on hard
surfaces.
Chef John’s Designer Mirror: Reflects the perfect tan. Purchase Price $100; Photo Ops $10.
Boutique Mirrors, Antiqued Mirrors, Gaming Mirrors, Sports Mirrors, Plastic Mirrors, Wood
Trim Mirrors, Metal Framed Mirrors… How much do people like to look at themselves?
Chef John’s Comfort Laptop Comfort Pads: softens lap contact with Plexi-glass surface for
ventilation
Bradley’s Upscale Corner Edges: Make your papers jump out at the reader.
Cross Design: Different sizes and styles; Necklaces, Wall Hangings and Life-size for the yard;
Also the triple crucifix for Catholics. After all, HE made the Supreme Sacrifice!
Upscale Curb Feeler’s: Protect your tire investment.
Upscale Cushioned Edges- For expensive Musical Gear such as Mixers or Digital Recorders or
anything that you want to protect. Glass, Plates, Computers…
Custom Walking Sticks: Hand made in a variety of styles, very classy, great for protection too.
Dehydrated Wine: Just add water to the flagon. Concept: In dry form like Kool-Aid. Still aging
in dry form, it is fabulous.
Doggie Toothpaste: Beef, Chicken or Bacon & Cheese Flavored.
Doggie Toothbrush:
Executive Chair Pads: Sectional Black Leather or Faux Leather. Turns any chair into an
Executive Chair.
Fake Mole: Beauty Enhancement, like Janet Jackson’s.
The Fan Stand: holds Ice Tray or heating element and provides extreme comfort for less.
Fire Sneaker Drummer Shoes: All colors including popular fluorescent with Fire design.
Fly Collar for People: Repels bugs & insect; mosquitoes, flies & gnats. The dreaded gnat,
you’ll swing yourself crazy and look like a fool. To others swinging at something that looks
invisible. For people with pets
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Beautifully Tailored, Cloth no choke comfort design will tear before choking
Low-cost cloth design
Bradley’s Upscale Gangster Whitewalls: Retail for $300 each Z-Rated $500 each.
To Get: Embroidery machine, Silk Screen and Ink Jet Printer.
Gorilla Glass Domes:
Corning Gorilla Glass Everywhere: On all window and door openings.
B-Up! Heel Protector Guards (Taps): Driver side, soft but stable.
Hydraulic Automatic Stage Risers: I will use it for my drums.
Inverted Triangle Buildings: Stronger than standard Brick & mortar.
B-Up! Neck Supporter: Deals with discomfort, ideal for writers, authors and artist.
Bradley’s Old Man Birthday & Greeting Cards: Also Old Lady Cards.
Kitchen Carpet: And Kitchen Safety Mats. Fatigue Proof!
B-Up! LOCK-IN Kit: Locks the thief in the car until Po-Po comes. The locks and door handles
fail from the inside leaving the thief helpless.
Kevlar Bite-Proof Suits: For guard dog training. Bullet proof! Crab shell designed.
B-Up! Protective Comfort Wear: with Reinforced Knees, Elbows, Shins, hips, Torso, Neck,
Head, etc. constructed out of Kevlar.
The Punk Zapper: Zap intruders with an uncomfortable electrical charge. It is like a remote
control directional tazer. Use with surveillance system or standalone unit.
Sign Harness spinner: Accommodates four rotating signs worn on the body.
B-Up! Shoe Paint: Instead of polish, it’s thicker and it coats better. Old Shoes; Paint the Billy’s,
White Shoes White, Colors Bright. Your Brown Shoes are down and Black is on-track.
RV Style Sliders for Residences: Can be designed larger due to solid structure attachment.
Sell Money- 20% Interest
TEAR-STAINS: Capture your tear stains and frame them. Back grounds include colors to match
your décor, Old-lace granny hankies, textures and patterns even wood with free engraving.
Bradley’s Upscale Trash Bags: Comes in colors or clear, with “B-Up! Embroidery”. Zip-lock,
stackable. Stuff with insulation and use as Bass-Traps in studio acoustical applications.
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Treasure Chest Style Wooden Jewelry Boxes: Made to order or choose our styles.
Unsinkable Bobble Ships: Bullet-Proof Gorilla Glass; It’s like a ship in a bottle.
Veggie Meatball Sub: With Marinara Sauce; Breadcrumb, Fresh Veggies, Egg, Worcestershire
Sauce, Seasoning and Monterey Jack with Marinara and provolone, toasted to perfection.
B-Up! Velcro Zippers: Pain free pants closure. If you Velcro it, so be it. But zip it? Flatter;
softer.
The Wish Broom: Keep your car interior clean between vacuuming, your lady likes a clean car,
check hers out! Buy a “wish broom for $5, buy you lady one too; Sweep’s cars; houses and
motor homes… with lint remover (4” masking tape roller on top.
Racing Stripes for cars
Silhouette of a Man: Theft Deterrent; Also, Silhouette of a “Big Man”.
Under-Water Listening Apparatus: Vibration detector.
Wood Shop: Charges per dip. (Poly-Urethane)
Series of Books: Making it through the teen years.
Advertise on: T-Shirts for your band, Tag (License Plate) Frames, Wood or Metal Plaques…
When you bring dinner home you provide sustenance. When you prepare a dining experience for
your family, friends, your-self, neighbors or a passersby it becomes a community event.
Comedy Routine:Boo the heckler, a little game I like to play. Give him the mike.
Talk about his mama…
Comedy Routine: In grown hairs.
My 135 pound rule, I can carry that.
How come Rudy was the only one with a real instrument, nice clothes and such.
The Boogie man lives in the attic.
Youth is wasted on the young.
5 Stars/ 5 Diamonds
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Conclusion:Bradley’s Upscale enjoys an established track-record of excellent service
and support for our customers. Their expressions of satisfaction and encouragement are
numerous and we intend on continuing our advances and growth in the market-place with more
unique and effective product & services that benefit man-kind.
Buy used whenever possible to avoid depreciation. Purchase late model instead of new as to not
take a beating in the market-place.
My financial assumptions are based on my past performance as a sales record setting
manager.
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Appendix: Supporting Documents
Let’s start with my picture in the Washington Post…………………………………Page 41
My college degree:…………………………………………………………………..Page 42
Letter from national Security Agency……………………………………………….Page 43
Letter from Economic Development Corporation…………………………………...Page 44
Letter from Ranch *1 owner Bob Phillips…………………………………………...Page 45
My Menu for Bradley’s Upscale…………………………………………………….Pages 46- 50
Purchase Agreement for 711 Eastern Avenue……………………………….………Pages 51-54
Power Point Presentation for Bradley’s Upscale…………………………………….Pages 55-58
Top 20 Questions Page 1……………………………………………………………..Page 59
Top 20 Questions Page 2……………………………………………………………..Page 60
My personal opinions…………………………………………………………………Pages 61-62
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My CollegeDegree Followed by letters from happy customers…
This is a good place and a good cause. Send welcome donations and gifts to:
John Lee Bradley-1411 Farmingdale Avenue Chapel Oaks, Maryland 20743
Bradley’s Upscale is pleased to offer 100’s of original products & services and my inventions at
reasonable prices. Your signed disclosure document may be used as a ½ off dinner coupon for
your entire family, friends or tourism group.
I need commitments and letters of intent from desirable investors. Please return a sign copy of
my disclosure form to move forward for those interested in conducting business with me.
Thank you for your interest. John
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My personal opinions, advice and religious notes that I have written down over the years:
To be touched by GOD feels like electricity but not really, and I have been struck by lightning
while I was in the Army so I know what I am talking about. The flow of positive energy jerks
your body around making you do strange things. It’s like a spasm but you feel so good.
Atheist: Maybe you weren’t chosen?
Hubris
Breathe deeply, drink water and Pray!
Jesus isn’t nice, He’s good.
Live in the Super-Natural
The Bible is a place. Visit it, live it, learn it!
Everybody in heaven is cool!
Look up the true meaning of “Revelation”.
I express the love of GOD through positive TV programming, books and music.
You’re never happy without trouble.
You never know what is in those holes. Be careful.
Being showy never gets you anywhere.
Be responsible in your lyrics, or else.
Bible Verses to be observed: Revelations 20:18, Enoch 11:5 and Revelations 3
Eph.11:4, 2nd Peter 1-5,1st John 17 21-23
Famous last words, “Sue me”. It is better to say, we sue.
A Christian’s job is to add sanctity and meaning to others lives.
Look up Bibles.
Drive the demons away Lord, please.
Love is the foot-print of Angels.
Redo Rap Sessions
You Tube: Upscale Drummer, reach out to drummers everywhere.
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Isaiah 9 Billy Graham
Luke 22
Bring the Bloods & Cripps together.
Perishing without ever perishing, forever damnation in hell.
Saved by Grace
You breathe your last breath, now what?
Rebuke the devil, it is the only way to beat (defeat) him.