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Principles of broadcasting

Basic Principles in Broadcasting

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Principles of broadcasting

  1. 1. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  2. 2. • Institutional Public Address • Satellite Radio & TV • Internet Channels • Low-Powered (“Narrowcasting”) • National Radio & TV BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB Broadcasting is the distribution of audio and/or video content or other messages to a dispersed audience via any electronic mass communications medium
  3. 3. Transmits non-verbal messages and music. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB uses the electromagnetic spectrum (radio waves), in a one-to-many model
  4. 4. Transmits signal to a small area like community radio stations. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  5. 5. • National Radio & TV • Satellite Radio & TV • Internet Channels Has nationwide coverage using transmitter towers, satellite systems, and cable distribution. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  6. 6. • Satellite Radio & TV • Internet Channels Wider areas such as entire continents. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  7. 7. • Internet Channels (Live Streaming) Distribute text or streamed music worldwide. Various audio- video streaming host sites: stickam.com, ustream.tv, justintv, etc. BY: CHELDY S. ELUMBA-PABLEO,MPA
  8. 8. • Internet Channels (Podcasting) Programs on-demand. It is hosted by several podcasting sites such as podomatic.com, soundcloud.com, etc. Podcast players can be embedded in blogs and websites and can be linked in social networks. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  9. 9. HOOKUP OF A TYPICAL RADIO BROADCASTING STATION BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  10. 10. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  11. 11. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  12. 12. Full cycle BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  13. 13. BY: CHELDY S. ELUMBA-PABLEO,MPA,
  14. 14. Methods of Modulation BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  15. 15. CHELDY S. ELUMBA-PABLEO,MPA,LLB
  16. 16. AM Broadcast (300khz-3,000khz) FM Radio & TV (30Mhz-300Mhz) UHF TV Channels (300Mhz-3,000Mhz) Y: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  17. 17. FREQ. BAND FREQ. RANGE APPLICATION Long Wave AM 148.5khz-283.5khz (LF) International Service Medium Wave AM 530khz- 1710khz (MF) Commercial Service Short Wave Band 3Mhz – 30Mhz (HF) Commercial Service TV Band I (Ch.2 -6) 54Mhz – 88Mhz (VHF) Commercial Service FM Radio Band II 88Mhz – 108Mhz (VHF) Commercial Service TV Band III (Ch. 7 – 13) 174Mhz – 216Mhz (VHF) Commercial Service TV Bands IV & V (Ch. 14 – 69) 470Mhz – 806Mhz (UHF) Commercial Service BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  18. 18. • IMPACT: sight, sound motion “Theater of the mind” BY: CHELDY S. ELUMBA-PABLEO,MPA,L
  19. 19. • Emotion Maintains loyal audiences BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
  20. 20. • Personal and Intimate presentation Communication is direct and personal BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  21. 21. • Immediacy Immediate BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  22. 22. • Good builder of Reach Frequency builder BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  23. 23. Portable • Local and national BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  24. 24. • Sound onlyCrosses over to entertainment BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  25. 25. • Background (low attention)Sensationalism BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  26. 26. • No time for accuracy Messages are short-lived BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  27. 27. • Lacks of depth Low-reach BY: CHELDY S. ELUMBA-PABLEO,MPA
  28. 28. It’s an authority from the Phil. Government issued to companies that use the airwaves. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB REPUBLIC ACT NO. 9478 ] AN ACT GRANTING THE FREE AIR BROADCASTING NETWORK CORP. A FRANCHISE TO CONSTRUCT, INSTALL, ESTABLISH, OPERATE AND MAINTAIN RADIO AND TELEVISION BROADCASTING NATIONWIDE
  29. 29. Certificate of Public Convenience It is issued by the NTC to show that a firm is capable to operate a broadcasting station or network. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
  30. 30. • Audited Financial Statements for the last 3 years • Economic Feasibility Study • Technical Feasibility Study • Permit to Purchase a Transmitter • Construction Permit BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB

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