Digital Portfolio Class

1. PERSONAL BRAND EXPLORATION
Chelsea Gilmore
Project & Portfolio I: Week 3
May 26, 2019

2. Chelsea Gilmore has always been passionate about the
empowerment of women and entrepreneurship. She grew up
around women that have established small businesses within her
immediate family and was able to experience the empowerment
of women achieving financial success. Through her years of work
experience, she has worked for non-profits organizations that
catered to changing women lives and giving women tools to
create opportunities to improve their futures endeavors;
educational, financial and independent freedoms. These essential
elements in combination has brought her on a path of following
her dreams and aligning her passion with reality. Her desire is to
help clients catapult success that they deserve through a style that
attracts consumer and sets a brand apart. Through creativity,
authenticity, and encouragement, she is passionate about
capturing the essence of a brand and creating a constructed
brand strategy. For the past year, Chelsea has study Digital
Marketing at Full Sail University to gain the knowledge to
implement and develop her digital marketing goals.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Internet Marketing Specialist
• Digital Strategist
Royal Archetype -where high
expectation meets reality through
confidence, empowerment, and
visualization. Creating successful
marketing strategies by analyzing new
solutions and implementing high
structured industry trends.
Digital Marketing for an Outsourced CMO-Expert Level
Branding Agency

4. • DEMOGRAPHICS: 60% Male, 40%
Female, 35-45 years old, Predominately
White, College Educated, Located in
Southern California.
• PSYCHOGRAPHICS: Enjoys freedom to
be creative, tech-savvy, connects to liberal
ideology and opinions, has a balanced work
and family lifestyle, loves challenges, has an
entrepreneurial spirit, embraces employer -
employee relationships to build strong work
bonds.
• IDEAL AUDIENCE MEMBERS: Jeeyan
Rostam-Abadi, Vice President of Marketing,
Joe Mascardo, Recruiter, Ben Petraglia,
Senior Strategist (Manager).
Recruiters & Hiring Managers at Hawke Media
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Hawke Media.
‣ Connect with, and send a follow up promotional email to all
hiring and HR members at Hawke Media team members
on LinkedIn by December 31, 2020.
‣ Obtain industry certification by December 31, 2020;
Google Analytics, WordPress CRM
Mid Term: (2026)
• Lead a successful digital marketing campaign aimed at Fortune 500
company and merging innovative strategies with creative design.
• Generate an increase by 30% of new brand portfolios from Fortune
500 companies by 2025; currently Media Hawke has 48 brands that
use their outsourced CMO services, increase by 30%.
Long Term: (2040)
• Establish a Marketing and Branding Agency specializing in women
focused consumer brands.
‣ Save a total of $40,000, create a strong online presence to
generate sponsorships and secure 2 business partnerships by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Dd
Microsoft Office 90%
SOFTHARDSOFTHARD
Google Adwords 60%
Facebook CMS 10%
Communication / Customer Service Skills 90%
Management Skills 80%
Keyword Research, Amazon Seller Central 60%
Professional Writing Skills 47%
Interpersonal / Customer Service Communication Skills 90%

7. I help to craft powerful marketing strategies that
will catapult success for my clients next business
endeavors, dreams, and adventures; by capturing
the essence of their brand and implementing a
constructed brand strategy.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years as an Advocacy Manager; building
strong relations with B2B and B2C customers
and customer-facing teams; through written
and verbal communication.
• 5 years managing an e-commerce business
through Amazon, Walmart, Jet, and eBay
Seller Central platforms; Analyzing systems
data to identify problems, and solutions.
• 5 years of sales and marketing; implementing
sales and marketing tactic through customer
engagement, email campaigns, and creating
new product categories.
Awards:
• Job promotion after one year of employment.
Education:
• Digital Marketing, B.S., Full Sail University
(Exp. 2021)

9. COMPETITION
Holly Faust
Industry Experience:
• 4 years managing social media content,
web design and customer relations.
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Entrepreneurship / Owner of a business - Owner of Faust
Appliance Repair and Service for 3 years handling daily
operational management duties.
Skills and Proficiencies:
• 0 endorsements
Chelsea Gilmore
Overall Online Presence:
• 4 connections, banner image not yet customized, amateur
headshot, lack of details throughout profile, no articles
published, inactive on social media, URL not yet customized
• Grade: Poor, 40 out of 100
Industry Experience:
• 5 years managing an e-commerce business
through Amazon, Walmart , Jet, and eBay
Seller Central.
Education:
• Current student enrolled in Digital Marketing , B.S. at Full
Sail University
Leadership Experience:
• Customer Advocacy Manager for e-Commerce business;
Manage a team of 5 employees remotely.
Skills and Proficiencies:
• Marketing Strategy - 1 endorsements
• Microsoft Office; Excel, Word, and Powerpoint- 1
endorsements
• Public Speaking - 1 endorsements
Overall Online Presence:
• 9 connections, banner image customized, professional
headshot, lack of details throughout profile, no articles
published, inactive on social media accounts, URL not yet
customized
• Grade: Poor, 50 out of 100

10. COMPETITION
Ben Petraglia
Industry Experience:
• 8 years of entrepreneurship experience, 9
years total of Sales and Marketing
Experience, 1 years as a Senior Strategist
at Hawke Media.
Education:
• Business Administration, B.A. at Chapman University
Noteworthy Experience:
• Entrepreneurship - Founder/CEO of a cultural website that
display innovative interest relating to non-main stream
culture; currently the website is not assessable.
• Marketing and Sales- Head of Marketing and Sales Director
for nearly 8 years; Senior Strategist currently at Hawke
Media (Current positions)
Skills and Proficiencies:
• Brand Development - 55 endorsements
• Marketing Strategy - 42 endorsements
• Sales - 12 endorsements
Chelsea Gilmore
Overall Online Presence:
• 500+ connections, banner image is customized, amateur
headshot, lack of details throughout profile/summary, one
recommendation, no notable volunteer work, URL
customized (link to company website).
• Grade: Good, 70 out of 100
Industry Experience:
• 5 years managing an e-commerce business
through Amazon, Walmart, Jet, and eBay
Seller Central.
Education:
• Current student enrolled in Digital Marketing , B.S. at Full
Sail University
Leadership Experience:
• Customer Advocacy Manager for e-Commerce business;
Manage a team of 5 employees remotely.
Skills and Proficiencies:
• Marketing Strategy - 1 endorsements
• Microsoft Office; Excel, Word, and Powerpoint- 1
endorsements
• Public Speaking - 1 endorsements
Overall Online Presence:
• 9 connections, banner image customized, professional
headshot, lack of details throughout profile, no articles
published, inactive on social media accounts, URL not yet
customized
• Grade: Poor, 50 out of 100

11. BRAND POSITION
THROUGH CREATIVITY, AUTHENTICITY,
AND SUPERIOR MARKETING STRATEGIES, I
WILL CAPTURE THE ESSENCE OF YOUR
BRAND AND MAKE YOUR DREAMS BECOME
A REALITY.
CHELSEA GILMORE
WHERE HIGH EXPECTATIONS MEET REALITY

12. NETWORKING
&MARKETING
Industry Events & Organizations
• Hawke Happy Hour - Networking Event / LA e-commerce
Scene.
‣ June 4th | Los Angeles, CA
• American Marketing Association (AMA)
‣ Collegiate Membership | Los Angeles Chapter
• HawkeFest - Networking Event / Inspirational Guest Speakers
‣ October 3rd 2019 Hollywood Hill, CA
Digital Marketing
• Primary Content: Start a Youtube channel called “Chelsea On
Demand”; new videos every Thursday providing creative content that
inspires, motivates, and allow viewer to follow my journey as an new
Digital Marketing professional and entrepreneur; through my business
development and sharing tips that I have learned along the way.
• Primary Tools: Facebook and Instagram - promote Youtube through
advertising content through uploading 30 second clips of YouTube
video; create post that related to video content, engage with target
audience daily.
• Website: Establish a personal website to showcase creative marketing
contents; use blog to provide an overview of Youtube video and embed
videos under blog content. This will showcase my personal brand, style
and creativity.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 15
yrs of experience in business development and
small business startup; specifically has a passion to
inspire the lives of women, family and community, Jan.
2020
Formal Education
• Complete Digital Marketing, B.S. by expected graduation
date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2020
• Social Media Marketing: Social CRM - Lynda.com,
Dec 2019
• WordPress 5 Essential Training - Lynda.com, Dec
2019
• Google Ads (AdWords) Essential Training -
Lynda.com, Dec 2019
Soft Skills
• Ninja Writing: The Four Levels of Writing Mastery
Lynda.com, Dec. 2020
• Business Writing Principles - Lynda.com, Dec. 2020
• Transition from Manager to Leader- Lynda.com,
Sept. 2020

14. Chelsea Gilmore
You know how you just don’t know where to
start when creating a superior marketing plan for
your next business endeavor, dream or adventure. Well,
what I do is catapult my future client to the success that they deserve by
crafting a powerful marketing strategy that attracts consumer and sets the
brand apart. I have produced many success stories by capturing the essence of
their brand and constructing a brand strategy that produces growth and brand
awareness. Be next. Make your dreams become a reality!

15. REFERENCES
Petraglia, B. (2019). Ben Petraglia LinkedIn Profile. Retrieved May
26, 2019, from https://www.linkedin.com/in/ben-
petraglia-6164702b/
Faust, H. (2019). Holly Faust LinkedIn Profile. Retrieved May 26,
2019, from https://www.linkedin.com/in/holly-faust/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search
Marketing Strategists. Retrieved May 26, 2019, from https://
www.onetonline.org/link/summary/15-1199.10
Digital Strategist (2019). Hawke Media Page on Glassdoor. Retrieved
May 27, 2019, from https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBtn&type
dKeyword=HAWKE+MEDIA&sc.keyword=HAWKE+MEDIA&loc
T=&locId=&jobType=
Hawke Media Career Site. (2019). Digital Strategist - Job Description.
Retrieved May 26, 2019, fromhttps://jobs.lever.co/hawkemedia/
2bc04c68-e8b1-484b-94db-34b667a74f5f
Hawke Media Career Site. (2019). Customer Acquisition Associate -
Job Description. Retrieved May 25 , 2019, from https://jobs.lever.co/
hawkemedia/f92e574d-416d-4821-97cd-8bcc31302da5
Hawke Media (2019). Hawke Media Company Page on LinkedIn.
Retrieved May 26, 2019, from https://www.linkedin.com/company/
hawkemedia/
Hawke Media. (2019). 2019 Hawke Happy Hour. Retrieved May 26,
2019, from https://hawkemedia.com/events/
Hawke Media.(2019).HawkeFest Event. Retrieved May 26, 2019,
from https://hawkefest.com/