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Consumerism 1920's
1.
2. What is Consumerism?
Abundance?
Consumerism-
“a social and economic order that is based on the Systematic creation and fostering of
a desire to purchase goods or services in ever greater amounts”
-dictionary
Abundance-
“the property of a more than adequate quantity or supply; "an age of abundance"
-dictionary
3. Summary of 1920’s
-short recession because of
end of war
-economy boomed,
industrialization produced
mass products
-ended with stock market
crashing (Great Depression)
-irrational spending and
overproduction
4. Mass Marketing
• Industrialization made
mass producing
products efficient,
quicker, and more
profitable
• Helps consumerism
(more products
available for
consumers to buy) Mass producing
Cars (1920’s)
5. Popular products
• Before the war, most things
(such as cars) were luxuries
• radios
• movies
• automobiles were very
massed produced
• From breadmakers to sewing
machines, to portable
showers
• more electrical products,
(energy needs increased)
(Mostly luxury goods)
Charlie Chaplin
radio
10. Cause & Effects of Consumerism
Caused by-
-industrialization & mass
producing
-new technologies
Effects-
-direct cause of Great Depression
-materialism and questioning of
society
-consumerism today
-adoption of consumerism e.g.
capitalism
11. • new technologies
• more income (not all
people)
1920’s - Important Consumerist Era
12. How Can We Learn from This?
• Great Depression &
recession (2008)
“History is doomed to repeat
itself”
• Person; defined by their
possessions?
• We don’t need so many
things
• Saving energy; being green
• Consumerism still effects
us