1. Julie DiCaro
Joan Daluga
Pinterest 101

2. Pinterest Defined
Pinterest is a social network that allows users to
visually share, curate, and discover new
interests by posting, also known as
"pinning", images or videos.

3. Pinterest Defined
Pinterest is a social network meant to "connect everyone in the
world through the things they find interesting"

4. Why Pinterest?
Launched in 2008, Pinterest
now boasts over 12 million
unique visitors per month.
Pinterest works especially
well for businesses that can
share their merchandise or
story through photos.
“Pinterest is 2012’s hottest
website” - CNN

5. Why Pinterest?
OMG!

6. Who’s On Pinterest?
68.2% women
Age Demographics:
12 to 17 – 4.1%
18 to 24 – 17.3%
25 to 34 – 27.4%
35 to 44 – 22.1%
45 to 54 – 17.9%
28.1% of users have an annual household income of
$100,000+
While more spenders are on Facebook, the bigger
spenders are on Pinterest.

7. Visits to Pinterest
Weekly visits hit nearly 29 million in July
(2012), up from 1.27 million a year earlier
(That’s an increase of 2,183%)

8. Time Spent On Pinterest
Average time spent on
Pinterest: 15.8 minutes
YouTube – 16.4
minutes
Facebook – 12.1
minutes
Twitter – 3.3 minutes

9. Pinterest Referral Traffic
Pinterest has more referral traffic than LinkedIn, Google
+, and YouTube combined.
Pinterest – 3.6%
YouTube – 1.05%
Google + - 0.22%
LinkedIn – 0.2%

10. Pinterest Lingo
Pin: an image added to Pinterest
Board: a set of theme based pins
Pinning: the act of visually sharing content
Repin: reposting somebody else's pin
Pin it Button: button that can be placed on websites to
facilitate sharing on Pinterest
Followers: people who see your pins (similar to
Facebook ‘friends’ or ‘fans’)

11. Pinterest Lingo
Boards Pins

12. Your Pinterest “Pinfeed”
Suggested Follows
People who
have
commented
on, liked, or
repinned my
pins

13. Pinterest Highlights
• Pinterest users can create multiple ‘boards’ for free.
• Pinterest photos link directly to the web site from which the photo was shared.
• By clicking on the “pin,” traffic can be instantly directed to a business website.

14. Source:
www.Mashable.com
Who is using Pinterest?

15. Source:
www.Mashable.com
What are people doing on Pinterest?

16. For example, you can add a pin to a
board by cutting and pasting the url
from the site where the object was
found.
The pin will then “populate” by grabbing
photos from the url you entered.

17. The Pin will then show up on your Board and in the “pinfeed” of all
the people who have opted to follow your Pins.

18. If someone likes your Pin, they can “like” or comment on it . . .

19. . . . Or, they can “repin” my Pin onto one of their Boards.

20. But (and here’s the
real beauty of
Pinterest), if
someone clicks
twice on my
Pin, they will be
taken to the
website where I
found the item in
the first place.
Now the person
who liked my Pin
enough to click on
it knows exactly
where to go to buy
the item.

21. How Businesses Can Use Pinterest
Visual content you already have
Photos from a company mixer, team outings, etc.

22. How Businesses Can Use Pinterest
Executive headshots and bios for each person

23. How Businesses Can Use Pinterest
Strong visuals from
blog articles
Infographics and data
charts
Ebooks and white
papers
take screenshot of
excerpts
Photos of your happy
customers

24. How Businesses Can Use Pinterest
Stand out as an industry thought leader
Add links in the descriptions of your pins
Create a video gallery
Use hashtags
Feature offline events
Social Media Week
Fun Chicago happenings
Showcase your business' personality

25. How Businesses Can Use Pinterest
Red Eye doing everything right.

26. How Businesses Can Use Pinterest
So this great pin from our
friends at Red Eye . . .

27. How Businesses Can Use Pinterest
….. Links to this Red
Eye article.

28. Five Steps To Pinterest SEO Success
(Or, “Where Julie and Joan Go Way Outside Their Comfort Zone for the Sake
of the Presentation”)
Like Facebook and Twitter, Pinterest can also be used to improve SEO rankings.
Some ways to use Pinterest to help with SEO are:
1. Link Pinterest to a Twitter/Facebook page
2. Add “Pin it” buttons to your website
3. Frequently include links to your website in your pins
4. Add keywords to your pins to push them up in the search
rankings
5. Accumulate links that point back to your website from
Pinterest.

29. Who’s Doing It Right?

30. Who’s Doing It Right?

31. Who’s Doing It Right?

32. Who’s Doing It Right?

33. Who’s Doing It Right?
Contrary to popular belief, you don’t need stunning visuals to win
Pinterest, you just need the creativity to work with what you have.

34. Who’s Doing It Right?

35. 435 Digital’s Pinterest Page
As you can see, it needs more content!
Which brings us to . . .

36. Your Homework!
Come on, you didn’t think we were feeding you for FREE, did you?
Here’s what you do:
1. Go to Pinterest.com
2. Log in as 435 Digital
1. Uid: 435digital
2. Pw: digital
3. Add two pins each to our Pinterest page. You can post to one of the
existing boards or create one (or two) of your own!
4. Feel free to add pins to our Pinterest page (especially from our blog
and website!) whenever you feel like it.
Thanks for coming! Go forth and Pin!

37. NOTES