The document provides guidance on building a memorable personal brand. It discusses standing out in a volatile, uncertain world by finding your passion and developing a unique brand identity centered around a single word. The key is to be authentic, build trust, focus on excellence, and lead through selflessness. Personal brands should be built through engaging content on platforms like LinkedIn and by treating all stakeholders with respect. True leadership does not require titles; it means taking responsibility and inspiring others through example. Ultimately, a strong personal brand has a human face that both attracts and repels by elevating humanity.
1. How To Build A Memorable Brand
Experience
Chidi Okpala
Stand Out From The Crowd
2. The Mission
• To inspire career professionals and
budding entrepreneurs discover,
enhance and sustain their passion
• To help 21st century professionals
create a path that is consistent,
impactful & true
• To help entrench shared joy and fulfilment
in the potentials of your humanity
• A passion to help build more
African Global Personal Brands(AGFB)
3. Scope
• The World has Changed
• Standing Out
• Building Your Brand
• True Leadership
• Become Unforgettable
4. The VUCA World
• Volatility
• Uncertainty
• Complexity
• Ambiguity
5. The VUCA World
• Vision
• Understanding
• Clarity
• Adaptility/Agility
6. Current realities
• The Digital Economy is disrupting the statusquo
• Virtuality means the competition is everywhere
• Globalisation is changing the face of competition
• Job security is decreasing and decreasing
• Certificates, degrees, resumes are becoming less relevant
• Authentic stories will continue to thrive in the digital economy
• Your brand is open 24/7
13. Excellence: Rising From Mediocrity
• There is a huge difference
between being alive and
knowing how to live
• Mediocrity pulls crowds,
excellence pulls champions
• Those who believe they can
only lead with titles have
reduced the value of who
they truly are
• “People don’t live & work at average
because they are average. They behave
that way because they have forgotten
who they truly are” – Robin Sharma
18. It’s A Noisy World
• You cannot be curious and angry at the same time
• What we can fix right now is how we respond to what is happening around us.
• Are you the Owner, replaceable cog or Linchpin
• Our reality: We have finite resources; finite time; finite connection;
• ‘Don’t be a wondering generality; be a meaningful specific’.
19. Don’t Be left Behind
Your Greatest Asset In The New World Of work is your Personal Brand
Our world is growing exponentially—don’t be the 20th century professional/entrepreneur
who sits back and plots out linear progressions for your career.
20. Your Personal
Brand That which differentiates you from every other
person
Your unique promise
of value
Potential: Key
Phrases Capacity to
develop Possibility
22. Leveraging LinkedIN
• Engage in topical areas
• Write Articles
• Add profile link to your email signature
• Don’t SPAM out messages-
don’t become part of the clutter
• Write an amazing LinkedIn Profile –
It should keep evolving
• Stay consistent in the stories you tell
24. You Don’t Need Titles To Lead
• Leadership is not about intensity; its about common values and
consistency in lots of little things
• Take responsibility for your actions everywhere
• Every living creature can inspire, influence and elevate another by
simply being a great example.
• Every one of you can go the extra mile and treat your customers
and stakeholders with respect and kindness
• ‘Never trust your fears. They know not your strength –Athena Singh
25. The Power Of Focus
• Pick something and not everything
• Why focus of something you cant be great at?
• Being a generalist wont cut it for you
• Don’t fit in: Impact
• Who you are and why we should care about you.
• Create credibility
• Make a promise an keep it
26. Ditch
• You’re not in competition with everyone, no one can compete with
you being you
• Its not about qualifications, its about your story; speak from the
heart.
• Stop looking for how to impress people, look for how to connect.
27. Ending – A Great Opportunity
• “Be so incredibly great at what you do and
who you truly are and the value you bring
to people like ‘us’ that the world cannot
help but give you audience to thrive & not
survive”.
28. Takes Courage To Stand Out
• Could be Lonely
• You’re not in competition with everybody else in your industry, when
you discover yourself, no one can compete with you being you
29. Finally – Build A Brand With A Human Face
• “We cannot trample upon the humanity of
others without devaluing our own.” ―
Chinua Achebe
31. Some Parting
Thoughts
The future never takes care of itself; it
is taken care of, shaped, moulded, and
coloured by the present. It is
strengthened by hard decisions driven
by faith sometimes only you can see.
Our todays are what our yesterdays
made them; our tomorrows must
inevitably be the product of
ou
