A start up overview of a reward business focused on experience based rewards and programs.

1. XperienceLife
Presented by
Amazing eVentures
1

2. Who We Are
Amazing eVentures (AeV) is a holding company consisting
of technology, multi-media/content, physical
infrastructure, and adventure experience providers
Held by AeV, XperienceLife provides on-line Business-toBusiness solutions to the experience service industry,
via a technology enabled suite of services
Key Assets:
1.
Adventure industry expertise
2.
On-line reservation and CRM service suite
3.
Strong experience-based marketing and sales team
4.
Superior strategic IT consulting organization
5.
Regionally recognized outdoor media and advertising
company
6.
State-of-the-art facility infrastructure for scaleable hosting and
managed services
2

3. Our Mission:
To become a market leader in the experience industry,
using world-class technology and multi-media services
to aggregate & deliver the highest quality offerings,
creating the ultimate in memorable experiences.
Our Goal:
Create the most exciting, unique and highest quality, global
experiences in the industry, serving a wide range of
demographics and lifestyles through attractive web-enabled
services.
Facilitate the exchange of superior experience inventory between
suppliers, channels and customers.
3

4. Corporate Holdings
Amazing eVentures
Adventure Bid
Auction Site
RAMS
Adventure Travel
Outfitter
Amazing Outdoors
On-line media
Print media
Content
Internet Site
Collocation
Hosting
Managed Services
Communications
Power, HAVC,…
XperienceLi
fe
Adrenalin Sports
Marketing and Sales
Industry Expertise
Guide Expertise
Event Planning
Information Technology International
Enterprise Web Solutions
Product Development
Training
eBusiness Systems Integration
IT Management Consulting
4

5. Product Overview
XperienceLife services allows customers to:
– View and search on-line catalog of high quality experiences
– Reserve experience offerings directly on-line
– Receive long-lasting recognition through personalized communication
services
XperienceLife has created the most exciting, unique, and highest quality
global experiences
– Each offering is selected and designed by an industry expert
– Vendors are hand selected
– We carefully monitor the service quality
– We continually strive to improve the experience quality and
customer satisfaction
XperienceLife inventory is specifically designed to maximize:
– The trophy value
– The recognition impact of the incentive dollar
by providing unique, memorable, “once in a lifetime” experiences
5

6. XperienceLife Value Proposition
XperienceLife combines technology, content, unique inventory,
& value-added services to benefit channels, partners, and suppliers.
• Consolidated inventory of world-class experience suppliers
• Direct access to this inventory with immediate on-line
reservations
• Deliver experiences that will be remembered for a lifetime
• Quality assurance & information security
• Improved product selection with increased volume and margin
growth
We are: An Experience provider, with new, unique and
memorable award choices available to the resellers in the incentive,
loyalty, and recognition industries.
We are not: An Incentives program provider.
6

7. Demonstration
7

8. RAMS Overview
Corp.
Clients
Clients
Clients
Outfitters
Individuals
Channels
On-Line Access
RAMS
XperienceLife
XperienceLife
RAMS
Reservations &
Inventory
•
RAMS is a proprietary on-line Reservation and Marketing Service
– Provides real time inventory, invoicing, & automatic confirmations
– Supports customer e-mails, custom reporting, security, and much
more
– Hosted in AeV’s world class collocation facility
8

9. Our Take on The Market
We entered the market through our consulting business
•
Acquired a product company after designing an on-line
reservation system for them
•
System Integration project for awards provider – opened
our eyes to the potential of the incentive industry
Market research revealed Opportunity
•
A dearth of providers of Web-enabled, experiencebased solutions
•
Experiential and/or Travel-based incentive use
projected to grow 10-12% annually, versus 4-6% for
“traditional” awards
•
A majority of incentive users increased their budgets
in 2000 and 25% of (currently) non-users projecting to
use over next two years
9

10. Our Take on The Market
Our infrastructure, potential market position, and acquisitions
yield strategic advantage
•
Already have a large exceptional “inventory”
•
Fine-tuned RAMS to allow (channels) direct access to same
•
In-house Technical and Media capabilities to “WOW”
recipients and strengthen the bottom line of all phases of
the delivery cycle – suppliers, channels, and customers
10

11. Who Will Like to XperienceLife
•
Not limited by age, gender, profession, or hobby/lifestyle
•
Any individual motivated by experience-based offerings
from at least one of our 9 lifestyle/activity categories from
around the globe
11

12. Trend in The Market
TECHNOLOGY/MEDIA FEATURES
Multimedia
Experience
Xperience
Web
Based
Programs
Suite
Payment
Products
Static web
catalogue
Paper
catalog
DI
R
FE
F
T
EN
I
O
TI
A
N
Manual
Processing
Cash
Gift cert.
Pts programs
Stored Value
Merchandise Group
Travel
Personalized
Experiences
MOTIVATIONAL VALUE
•
Current industry trends indicate a move towards awards with
high motivational value
12

13. Market Positioning
Xperience
Xperience
Suite
Suite
Clarityis
Web
Based
Programs
Web
Miles
Sales Driver
Kudoz.com
Synygy
Payment
Products
Away.
com
Maritz
Static web
catalogue
AEIS
AEIS
ITA Group
Carlson
Paper
catalog
US
Motivation
Manual
Processing
Cash
Creative
Rewards
iExplore
TECHNOLOGY/MEDIA FEATURES
Multi-media
Experience
BackRoads.com
Performance
Excellence
Unlimited
in Motivation
Gift cert.
Pts programs
Stored Value
Merchandise
Group
Travel
Personalized
Experiences
MOTIVATIONAL VALUE
Xperience
Full service
Boutique
Independent
Stored Value
Experiential travel
Technology vendor
13

14. Industry Value Chain
Supplier
Adventure
Merchandise
Experience
& Travel
Providers
Exclusive
Expeditions
Entertainment
Brokers
Aggregator
XperienceLife
Xperience
Suite:
Inventory aggregation
Live inventory
Liveaggregation
inventory (RAMS)
QualityAccess
Direct assurance
(RAMS)
Technology
Communications
Services
services
Media
Channel
Incentive
Travel
Distributors
Providers
Client
Corporate
Corporate
Performance
Performance
Incentive
Incentive
Award
Award
Purchasers
Purchasers
Incentive
Distributors
Incentive
Distributors
• Reduced Ops
Cost
• Market Access
Expansion
• Improved Brand
and Marketing
Award
Earner &
Traveler
Corporate
Performance
• Employee
• Customer,…
Incentive
Award
Purchasers
Sales &
Distribution
• VAR
• Rep
• Channel,..
Personal
Services
Value
Recipient
Xperience
VALUE PROPOSITION
Everybody
Wins
Value
• Increased
Market Position
• Expanded
Market Access
• Increased
Sales
Opportunity
Value
• Maximize
Productivity
• Maximize ROI
of Incentive
Dollar
• Build Customer
& employee
Loyalty
Value
• Highest Quality
Experience
• Unique
Offerings
• Easy of Use
• Lasting
memories
14

15. XperienceLife
We Provide a wide range of pricing levels and options
–
Single and family rates
–
Discounts for “Significant Others” Add-ons
–
Custom add-on Xperience extensions
–
Standard price ranges from $25 to $10,000 with a
good variety in all price ranges
–
Non-Standard packages
•
•
On the spot awards ranging from $25 to $250
Exclusive Xperiences from $5,000 up
15

16. XperienceLife
Global offerings with local build-out strategy
– Offerings from each of the seven continents
– Offerings in fifty-five countries
– Local build-out strategy
• Roll-out as required to major metropolitan areas
• Local representative
• National corporations with local presence
– Home Depot
– Marriott's
– Barnes and Noble
– 24 Hour Fitness
16

17. XperienceLife
Diverse lifestyle / activity experiences
•
Adventure/Travel
•
•
Culture
•
•
Example: personal basketball lesson from Natalie Williams for your child
Team/Group
•
•
Examples: Personal trainer, makeover, wardrobe consultant, spa visit,
massage…
Sports & Recreation
•
•
Examples: Interior decorator redesigns a room in your home or gardening
services for a day
Personal/Health & Fitness
•
•
Examples: Trip to Disneyland or dinner and overnight stay at the Wolfe Krest
Home & Garden
•
•
Examples: Kurt Bestor private concert or trip to Broadway
Family/Friends
•
•
Examples: Inconnu Lodge, Galapagos Islands, Main Salmon River Run
Examples: Norwegian Outdoor Exploration Center, Motivational seminars with
speakers and team building personalities
Exclusive
–
Examples: Golfing with Charles Barkley, fishing with Karl Malone
17

18. XperienceLife Service Description
Supplier
Channel
Client
Recipient
Supplier
1. Reservations, CRM
2. Bring new customers to the supplier
3. Communication Services ( i.e. Marketing Brochure)
4. Back-Office, Admin, & Accounting
5. Payment Processing
6. Customer Care
18

19. XperienceLife Service Description
Supplier
Channel
Client
Recipient
Channel
1. On-Line Access, Reservations, CRM,
2. Data Mining
3. Accounting, Administration
4. Customer Care
5. Custom Integration
• Co-Branding
• Back-Office
19

20. XperienceLife Service Description
Supplier
Channel
Client
Recipient
Client
1. On-Line Access, CRM, Promotions
2. Accounting and Administration
3. Customer Care
4. Custom Integration
5. Payment Processing
20

21. XperienceLife Service Description
Supplier
Channel
Client
Recipient
Recipient
1. Direct Access to Reservations and Communications
2. Travel Upgrade Service
3. Catalog Service & Scrapbook
4. On-line Payment Processing
5. Customer Care
21

22. XperienceLife Multimedia Services
Catalog Services
•
•
•
•
•
•
•
•
Brochure Creation
Database Search
Custom Catalog Creation
Inventory Constraint
Supply, Channel, Client &
Recipient
Custom Event Creation
Scrapbook
Guidebook
Communications Services
•
•
•
•
•
•
•
•
email CRM
Multi-media promotion
Incentive tracking
Award notification
Appreciation
Survey
Follow-up
Quality Assurance
22

23. Technology Infrastructure
Client Services
XperienceLife
Direct Access
XperienceLife
Incentives
XperienceLife
Concierge
Business Services
Channel Services
Inventory Services
•
•
•
•
•
•
Custom Catalog Services
Custom Package Services
Search Services
Custom Event Creation
Guide Book Services
Scrapbook Services
•
•
•
•
•
•
Incentive Program Dev.
Customer Care Services
Add-On Travel Service
VIP - Service
Account Administration
Enterprise Integration
Corporate Services
•
•
•
•
•
eMail Campaign Service
Recipient Intelligent Service
Quality Tracking Program
Recipient Follow-up
Recognition and Retention
Data Services
Supply Inventory
Account Tracking
Quality Assurance
23

24. Service Rollout
•
Initial XperienceLife Service
–
–
–
–
–
–
•
Catalog Services
On-Line Reservation Services
Recipient Communication Services
Administration Services
Customer Services
Custom Integration Services (Channel & Channel
Client)
XperienceLife Service 3 – 6 Months
– Incentive Plan Integration Services
– Local Package Creation Services
(New Region Development)
– Accounting Services
– Electronic Guidebook Services
– Electronic Scrapbook Services
24

25. Current and Projected Inventory
Current
5/01
Supply Contracts
Inventory Accessible
Projections
9/01
12/01
20
40
80
600,000
1,200,000
2,500,000
Major Contracts
– OARS
– Big Five
– Western
– Everen Expeditions
– Nicholson Yachts
Lifestyles Covered
– Leisure Travel
– Adventure Travel
– Sports & Recreation
– Personal/Health
– Exclusive
* RAMS Product Launch 3/15/01
25

26. Revenue Opportunities for Partners
1. Commission on XperienceLife packages
–
–
Packaged Sales
RAMS Inventory Sales
(Commission range from 8% to 12%)
1. Commission on integration and consulting services
(Commission range from 5% to 15%)
1. Commission on software product sales
(Commission range from 5% to 7%)
1. Add-on travel services
(Commission TBD)
* Potential commission overrides available based on volume
26

27. Summary of XperienceLife
1. Unique, high quality experiential offerings
2. Direct access to consolidated inventory through on-line
reservations
3. Capitalizes on industry trend towards experiential rewards
4. Provides channels/partners with unparalleled product offerings
5. State-of-the-art web technology,
–
–
Streamline administration of program
Improve employee communication processes
1. Fully scalable solution
–
–
Highest information security
Commitment to quality assurance
1. Willingness to work with end customer directly
–
–
–
–
Technology integration to client “back office”
Customizing technology solution
Creation of custom packages to fit specific needs
Customer support
27

28. The Management Team
•
Will McCoy – CEO, CPA, CIA – wmccoy@itiweb.com
–
•
Craig Cunningham – COO - ccunningham@itiweb.com
–
•
Responsible for marketing and business development for several large systems
integration firms. Developed strategic relationships and established international
business. Launched and operated a startup operation.
Robert Stoker – VP Product Development - rstoker@itiweb.com
–
•
Responsible for management of complex technology groups for Fortune 25
companies. Managed multi-billion dollar outsourcing efforts, brand establishment
and launched several startup business operations.
Steve Banick – VP Business Development - sbanick@itiweb.com
–
•
Successfully launched and operated several startup operations. Senior executive
for multi-billion dollar companies with experience in executive management,
accounting and information management systems .
Launched and operated his own software product/service business. Over 15 years
experience in software development and product management for GTE and
CISCO.
Verle Duerden – VP Adventure Travel - riverboss@aol.com
–
Over 25 years in the adventure travel and recreation industry. Started and
managed several companies including major outfitter and lodging operations. The
original founder and designer of RAMS.
28

29. Advisory Board
•
Everen Brown – President/CEO, Everen Brown Expeditions
-etbrown@everent.com
– An adventure travel, multimedia syndication, and merchandise memorabilia
provider specializing in unique, extraordinary experiences and products.
•
David Carrithers – BusinessHive – david@businesshive.com
– A business consulting & product development think-tank, focusing on
services and strategies for the performance/incentive and travel industries.
•
David Ibarra – President/CEO, eLeaderTech dibarra@eleadertech.com
– Software product to help in achieving higher productivity, enhanced
performance, improved profitability and increased customer loyalty.
•
Ty McCoy - Washington Capital Partners & Director of Government
Operations, Thiokol
– As a partner in an venture capital company and a shareholder in AeV, Ty
provides advice and insight in the financial and venture equity areas.
•
George Wendt - President/CEO, OARS and Partner of Adventure
Collection - george@oars.com
– The largest and most diverse river company in the West with operations in
Idaho, Utah, California, Wyoming, and International.
29