China Edge and China Rendez Vous 2015

1. ©ChinaEdgeLimited,2014
China Edge & China Rendez-Vous
Plan. Engage. Deliver.
2015 Events Plan
The pathway to luxury Chinese consumers

2. ©ChinaEdgeLimited,2014
China Edge is a UK company formed by China
and luxury specialists, bringing together years
of experience in China strategy & risk,
tourism, digital & social, cross-cultural training,
and luxury marketing.
China Edge brings the luxury retail, hospitality
and travel industries best practices from
across the world, provides strategic and
tactical support, as well as insights into the
behaviour, aspirations and preferences of
high net worth (HNW) Chinese consumers.
China Edge provides an end-to-end platform to
help brands target, engage and serve the
global Chinese consumer, creating
opportunities for growth in sales and brand
value.
China Edge

3. ©ChinaEdgeLimited,2014
China RDV VIP Profile
Dedicated to serving China’s high-end
market, China Rendez-Vous has
developed a unique marketing
platform focusing on the new
aspirations of the fast growing High
Net Worth Individuals (HNWI)
throughout the country.
A targeted database and an accumulated
knowledge of the consumers have
enabled the company to meet the
goals and needs of each of its
participants and partners. Its
reputation has been growing in China
and overseas, gaining the trust of the
world’s most elegant brands with flying
colors.
China Rendez-Vous: Luxury lifestyle platform
Gender
Male 72%
Female 28%
Annual spending (RMB)
Above 10 Million 48%
From 5 to 10 Million 29%
Below 5 Million 23%

4. ©ChinaEdgeLimited,2014

5. ©ChinaEdgeLimited,2014
Superyachts & Beach Polo tournament

6. ©ChinaEdgeLimited,2014
SO! Dalian is the first ever superyacht show to be organized in the North of China.
Like never before, SO! Dalian has created an opportunity for guests from Beijing, Tianjin,
Shenyang, Harbin and many more cities to come to the beautiful city of Dalian to experience
a true yachting lifestyle event.
4 days of comprehensive events program with Focus on Polo with a Beach tournament
‘SO! DALIAN’ is a unique networking platform offering top level activities for brands to develop
their CRM strategy.
So! Dalian Dates: 18-21 June 2015, Dalian
Attendance Visitors VIPS Exhibitors
2014 7,739 12% 132
2015 (expected) 14,000 15% 150

7. ©ChinaEdgeLimited,2014
Superyachts,business Jets & Riviera Lifestyle

8. ©ChinaEdgeLimited,2014
Inspired by the grand success, of SO! Hainan China Rendez Vous launched a similar concept in
the island that has become China’s Yachting hub. With world class yachting infrastructures,
Hainan is by far the largest market for yachts and superyachts in China.
A strong track record of successful events in Sanya. Last edition counted more than 80 rotations
of private jets, bringing to the event an high end attendance. Guests enjoyed a week end of
activities with demo flights Sea trials, Arts, VIP dinners, cocktails…
So! Hainan
Attendance Visitors VIPS Exhibitors
2012 (HRV) 21,422 46% 208
2013 (HRV) 23,135 58% 253
2015 (expected) 25,000 60% 220
Dates: 3-6 December 2015, Sanya

9. ©ChinaEdgeLimited,2014
The passion of classic cars & elegance

10. ©ChinaEdgeLimited,2014
Created in 2013 by China Rendez-Vous, Bund Classic is the first annual Concours d’Elegance
dedicated to the Chinese and Asian classic car community.
The first two editions of Bund Classic attracted a stronger interest from a significant number of
car collectors in China and overseas, offering a unique networking platform to develop this
rapidly expanding community. With seminars, gala dinners and hospitality events offered to
the VIPs, Bund Classic is an exclusive experience revolving around classic cars.
The Concours d’Elegance itself is attributing prices to the best cars in different categories.
Bund Classic
Attendance Visitors Exhibitors
2013 5,446 45
2014 9,743 56
2015 (expected) 12,000 70
Dates: 16-18 October 2015, Shanghai

11. ©ChinaEdgeLimited,2014
Freedom & lifestyle in winter
Freedom & lifestyle in winter

12. ©ChinaEdgeLimited,2014
The inaugural Ski & Style will draw a few thousands of business
elites and social luminaries for three days of celebration,
social networking and mountain lifestyle discovery.
The event will feature three different themes
• The best of the best of ski fashion and the latest equipment
• The finest brands’ collections dedicated to mountain
getaways and stylish parties
• The best ski resorts, luxury hotels and exceptional
properties by the ski runs/slopes will attract hedonists with
their understated definition of excellence.
Ski & Style
Attendance: 3000 guests (planned)
Dates: November 2015, date TBC

13. ©ChinaEdgeLimited,2014
Polo team sponsorship, Music Festival
Sponsorship, Art Fair and Events.
More activities and Sponsorships

14. ©ChinaEdgeLimited,2014
More activities and Sponsorships

15. ©ChinaEdgeLimited,2014
Event Partners

16. ©ChinaEdgeLimited,2014
Quotation and further information
please contact our London team:
• Mr. Roy Graff
+44 (0)7821093199
roy@chinaedge.co.uk
Contact
Plan. Engage. Deliver.