Find out more about Chinwag's Digital Mission to London to coincide with Social Media Week London 2013. Included in the deck, past attendees, previous partners, the draft agenda. This mission is accepting applicants from all over the globe, to claim your place please fill in this application form: http://chw.ag/apply To keep up to date with all things Digital Mission please follow us on twitter @digitalission or to ask a question ping us an email at mission@chinwag.com

1. DIGITAL MISSION LONDON
VISIT THE CITY’S BOOMING TECH SECTOR:
DRIVE YOUR DIGITAL BUSINESS IN LONDON
23-27 SEPT 2013

2. CONTENTS
• WHY LONDON?
• SOCIAL MEDIA WEEK
• DIGITAL MISSION
• AGENDA
• ENTRY
• SUPPORTING DIGITAL MISSION
• ABOUT CHINWAG

3. LONDON
CONNECTIVITY
London is at the centre of Europe's startup scene - it's has more
scale, more capital, more strategic partners and more potential
acquirers than any other city in Europe.
Fastest growing tech cluster in Europe with 1,300+ Start Ups within the
Tech Triangle.
More than 429,00 people work in London's Creative Industries - the
second largest industry in the Capital and is worth $32 Billion per year.

4. LONDON
CREDIBILITY
London is recognised by Silicon Valley and NYC as the next most likely
place for a startup to emerge. Being part of the London startup scene
gives you increased credibility around the world.
There are 3 times more European HQs in London than any other
European city, making it the best place to be if you want to turn those
companies into clients.

5. LONDON
COMPETITIVE EDGE
The UK is a very competitive market – the best companies are
encouraged by this not perturbed. By succeeding in the UK they are
succeeding on a world stage. Establishing yourself in the UK creates a
solid base for global expansion.
International expansion starts with two choices UK or the US. Whilst the
US looks attractive at first glance, it is far more litigious, more
competitive and suffers from more "noise" than the UK; here you can
grow a fledgling company more easily, develop customers and sales
processes, gain insight and profitability, then attack the US market from
a strong base, knowing exactly what you need to do having proven your
model in the UK and Europe.

6. SOCIAL MEDIA WEEK LONDON
Social Media Week is a platform for exploring London’s booming digital
and creative sector.
This September, 10 cities are hosting in SMW including: Barcelona,
Berlin, Bogotá, Chicago, Los Angeles, Mumbai, São Paulo, Torino,
Toronto.
• 15,000+ delegates expected to attend SMWLDN
• 3 Official Hubs (Covent Garden, Shoreditch/Tech City, Paddington)
• 55 Official sessions to be hosted at the Hubs
• 175+ Overall events
• 3 VIP Lunch sessions
• VIP Opening Reception & Closing Party

7. PREVIOUS PARTNERS

8. ABOUT
Digital Missions are a series of trade missions
organised by Chinwag for fast-growing digital
firms.
Founded in 2008, the trips support digital
companies to expand internationally, understand
foreign markets, attract investment, find partners
and develop business relationships.
200+ companies, $18m+ seed investment, 100s
of contracts, a merger of mission companies

9. What’s covered?
• Marketplace: understand local market, trends, clients
• Finance: finding and closing investment
• Networks: clients, partners, mentors, potential staff
• Logistics: legal, tax, HR, immigration, location
• Business Culture: pitching, sales, building relationships
The results…
• Planning for international expansion
• Understand costs & logistics involved
• Clear understanding of the opportunities & challenges
• Network of contacts to enable a quick start
ABOUT
“A head full of knowledge and a fistful of business cards”

10. DRAFT AGENDA
• 4 Bespoke Mission Events
• Tailored to make the most of their time in the UK
• Demo Day on Friday hosted at The Bakery London
• Opportunity to market their company in the heart of Tech City
• SMWLDN Insider Pass
• Which will gain access to the VIP Opening Reception and
the closing party.
• Guarantee a space all the official Hub sessions.
•Book a slot at the official Hub masterclasses.
SMWLDN September will be home to 175+ events,
including access to this huge programme of events the
mission companies will also have:

11. Typical events include:
• “Doing Business” masterclass: tax, legal, HR, business
• Marketing support meetings
• Networking events
• Round-table mentoring sessions
• Speed pitching & demo events
• Attendance at key local events/conferences
• Market & business culture briefings
• Introduction to local support, funding, peers
ACTIVITIES
Activities are planned jointly with mission companies,
supporting, national/regional governments, mission
supporters and an extensive network of local partners.

12. HOW TO APPLY
Applications will be processed by a panel of high-profile industry
experts, analysts and mentors.
ENTRY CRITERIA:
• Companies must have 2 years trading history;
or compelling early-stage fast track potential
• Are ready to do business in the UK or secure UK investment
REQUIREMENTS
• Delegates cover their own hotel & travel costs
• Delegates cover their own expenses at events
• Delegates pay a contribution to mission costs TBC
For more info and to apply:
http://chw.ag/apply

13. ALUMNI
Over 200 companies taken part since 2008

14. SUPPORTERS
The missions are supported by government, major
corporates, professional service providers and numerous
industry groups

15. TESTIMONIALS
The Digital Mission to New York was a super productive
and insightful week. I don't think I've met so many new
people in such a short space of time since Freshers'
Week at University! Big thanks to Chinwag for putting
together a great schedule of content, speakers and
company visits.
NIKIHIL SHAH
Co-Founder - Mixcloud
Digital Mission 2013 is incredibly good value, is immaculately
run and gave us an a months worth of insight in a week. This
is the best way to evaluate new markets I have found bar
none.
RINGO MOSS
Product Design Director - Nerv
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16. SUPPORT
WHY SUPPORT?
• You would be supporting expanding firms
• You would be making the trip affordable
• Branding on microsite / PR / events
• Show support for international firms
• Creating business leads with international firms looking to expand
within the British market
• Hold a chair on the Digital Mission Advisory Board
• Gain access to fast-growing firms
Contact us to get involved supporting the Digital Mission

17. THANKS
SAM MICHEL
CEO & Founder, Chinwag
sam@chinwag.com
MISSION CONTROL
mission@chinwag.com
Apply now - http://chw.ag/apply