The official brochure for the Digital Mission to South by South West interactive (SXSWi) 2010, a trade mission for UK-based digital SMEs organised by Chinwag on behalf of UK Trade & Investment, sponsored by Winston & Strawn.
The brochure was used as a handout at the Expo and lists all the companies and organisations that took part in the Digital Mission.
For more information about this trip and Digital Missions in general, see our website:
http://chinwag.com/digitalmission
1. SXSWi 2010
test
T he hot l
digita es
ni
compa UK
in the
DIG M15H
2. N
NW NE
W E 40 SXS Wi
201 0
Austin, Texas
SW SE
S
Scotland
Contents
information
04 Digital Mission
kfast
06 Great British Brea
& Investment
08 About UK Trade i
Northern companies at SXSW
Ireland 12 Digital Mission
26 Sponsors
ns
29 Regional Missio
SXSW
30 British Music at
SXSWi
36 British Events at
38 About Chinwag
company contacts
England
39 Digital Mission
Wales
02 UK Digital @ SXSWi UK Digital @ SXSWi 03
3. About
sed
trade missions organi
Digita l Mission is a series of SXSWi 2010
in the digital sector by
for UK firms operating Investment (UKTI).
Chinwag on behalf of UK Trade &
companies to expand
The trips support UK digital ts,
rstand foreign marke
internationally, unde p
d partners and develo
attract investment, fin
.
business relationships
sa
n to SXSWi in 2009 wa
The first Digital Missio advantage
panies were chosen from s with 35 UK firms taking
The 40 successful com of roaring succes the
by an advisory board and their presence in
over 120 submissions munity of the activities to exp e included
industry expert s drawn from the UK com US. Other mis sions in the series hav
s,
specialists, legal expert k in September 2008 and
including: VC’s, export two missions to New Yor l trip to Los
journalist and industry
pundits.
November 200 9 and a ver y successfu
sco in October 2009.
sion Angeles and San Franci
ed for the Digital Mis
The companies select ted
i is generously suppor
to SXSWi ‘10 are: Digital Mission to SXSW wn and Sun
nt, by internation al law firm Winston & Stra
Blueleaf Digital, Brainie
Amberlight, Audioboo, , Face Group, Startup Essentials.
be Interactive
Codegent, Codility, Cu
r, Howard Baines,
Fre shNetworks, GigLocato be, Little
, KMP Digitata, Likecu n please see
Illumina Digital For further informatio
ndeley, Mobilized, or subscribe
World Gifts, Littleloud,
Me
ww w.digital-mission.org e with
sicMetric, Nsyght, tter to keep up to dat
MOFILM, Moonfruit, Mu to our newsle
PageDo, Pixeco, Plug-in
oneDrum, Orange Bus, , Skimlinks, mission news.
Media, Qhub, Rummble, Silence Media u,
Hub, TweetJobs, UberV drop us a line on
Slicethepie, Smidgn, Sub
ar, WorldTV.
To get in touch, please DIG M15H
Vibio, Videojuicer, Wolfst mission@chi nwag.com
contact details for each
Detailed information and site:
booklet and on the web
company are listed in this companies
g/sxsw10-
www.digital-mission.or
04 UK Digital @ SXSWi UK Digital @ SXSWi 05
4. On behalf of
ry for g?
Hung orkin
netw SXSW, one of the world’s leading trade festivals for music
and interactive content, this year welcomes the largest
Venue
Hilton Garden Inn,
delegation from the UK ever to attend the event. 500 North IH 35, Austin, Texas
As part of SXSW, UK Trade & Investment (UKTI) will host a specially Date and time
curated half-day event, showcasing UK creative excellence. Tuesday 16 March 2010,
10.30am – 6pm
The Great British Breakfast is a networking event The event – ‘Content, New Technologies and the Consumer
organised by Digital Mission for 250 international Experience’ – will take place at the Hilton Garden Inn, 500 North IH
35, Austin, Texas, on Tuesday 16 March 2010, 10.30am – 6pm and
Attendance is free but places
are strictly limited and must be
digital practitioners, press and investors working will include a networking lunch. It will be a centrepiece of the UK
presence at SXSW, providing the perfect platform for UK companies
pre-booked.
in the interactive space. looking to build their network of US partners, clients, customers and To book your place
contacts. (one person per company
maximum) please contact
Take this opportunity to join the top innovative digital entrepreneurs and
Focusing on business opportunities around new technologies, ukti@tagstrategic.com
companies from the UK. Discover the British scene and meet the people who digital and mobile, the event will include panel discussions with stating your name, job title,
are at the heart of it. Come along to swap SXSWi stories and talk about all things key industry representatives, as well as networking and speed company and a short business
digital, over a good ol’ fashioned fry-up. networking sessions between specially invited US and UK biography, by no later than
companies. Monday 1 March 2010.
We’ll kick things off at 9:30am until 11:30am on Tuesday, 16th March at Paradise Ted Cohen’s TAG Strategic, the leading Digital Media consulting For more information
Cafe, 401 East Sixth Street, Austin, TX 78701. agency, has been specially commissioned to organise the event contact Faron Mckenzie
on behalf of UKTI. The agency has enlisted senior executives from at TAG Strategic on
The Great British Breakfast is free to attend for SXSWi badge holders but you will brands, music services, rights owners and artist management to +44 (0)7932 069967
engage with delegates in a series of panels, networking breaks and
need to sign up: http://digital-mission.org/gbb
keynote addresses.
Once you’ve registered please pop along to pick up your ticket from the Digital UK Trade & Investment is the government organisation that helps
Mission stand on the SXSWi expo floor. The UK digital stand is huge and is UK-based companies succeed in the global economy and assists
covered with British flags so it’s very hard to miss! overseas companies to bring their high quality investment to the UK.
Questions? Please email us: mission@chinwag.com
www.uktradeinvest.gov.uk
06 UK Digital @ SXSWi UK Digital @ SXSWi 07
5. About UK
Trade & Investment
ment
t [UKTI] is the Govern
UK Trade & Investmen eed
based companies succ
orga nisation that helps UK
y.
in the global econom
quality
companies bring high
UK TI also help overseas onomy – acknowledg
ed
investment to the UK’s dynamic ec ovides
which to succeed. It pr
as Eu rope’s best place from e network of
ts through an extensiv
expertise and contac embassies and other
specialists in the UK, in British
nd the world.
diplomatic offices arou
ay
UK’s We’re on the stand tod
UKTI’s work with the ication as from UKTI Houston,
tion commun Leah Mayo and Ann Luc
informa r includes: rmen Ayo from the ICT
team
and Bal Kaur and Ca
technology [ICT] secto ital Mission stand today.
in London are on the Dig
They can:
antage of these and
UK companies take adv
other global opportunities.
& Investment
nts including SXSWi,
international trade eve
Show and Mobile
Consumer Electronics and overseas
World Congress.
at SXSWi
companies to meet with
together with re, but have
technology companies
tional buyers, such as
If you want to know mo y can be
, the
interna
no time to chat today ct details:
Technology World.
reached by these conta
such as the US, India,
China and Japan. ov.uk - +1 713 7159 446
leah.mayo@fconet.fco.g
- +1 650 7998 310
st.gov.uk, or ann.lucas@fco.gov.uk
Visit www.uktradeinve bal.kaur@ukti.gsi.gov.uk - +44 (0)7739 954
561
call + 44 (0)20 215 8000 carmen.ayo@pera.com
- +4 4 (0)7930 804595
with us on
You can also catch upannels
dia ch a chat.
these social me Come and meet us for
08 UK Digital @ SXSWi UK Digital @ SXSWi 09
6. A nation with advanced digital habits Games and social media
and appetite
per 11 homes.
The UK Technology sector is the largest and fastest growing industry
in Europe. Our companies and organisations are well-connected, open they keep in touch with friends using social
and have a global outlook, helping to underpin our position as a leading of world).
exporter of products and services.
online content compared with the rest of the
An audience that’s ready to immerse itself
world - uploading more photos and videos to
in emerging media
be shared online than anywhere else.
profiles or manage friends lists on a social
networking site; 50 update their webpage
actively developing or using ‘Second Life’
Innovation and creativity – pioneering the
individual academic level.
digital revolution
sites and forums more than news and media
Internet infrastructure to support the pages, community directories, online video
nation’s digital media addiction and blogs and personal websites.
A place for digital business
approximately 40,000 people, representing
media workforce.
companies employ almost 30,000 people,
while 600 offline multimedia, mobile content
and interactive TV firms employ 10,000
interactive content developers.
the next
generation of sound and vision for digital and
10 UK Digital @ SXSWi UK Digital @ SXSWi 11
7. Digital Mission
companies
SXSWi
Contact: Ian Collingwood Contact: Karen Barber Contact: Rob Smith Contact: Emi Gal
www.amber-light.co.uk www.audioboo.fm www.blue-leaf.co.uk www.brainient.com
ian@amber-light.co.uk karen.barber@audioboo.fm rob@blue-leaf.co.uk emi@brainient.com
Twitter: @KLBarber Twitter: @robsmith_uk Twitter: @brainient
London’s most experienced Audioboo is a platform for Blueleaf Digital is part of Brainient helps video publishers
multi-platform user experience creating & sharing the spoken Blueleaf Group, based in monetize video content by
design consultancy. Highly word. Initially an iPhone App, it Cheshire. Blueleaf Digital adding interactive elements
qualified staff, innovative, makes it simple to record audio helps clients with their digital and affiliate marketing. The
rigorous research, beautiful, on the move and upload it to the strategy, ecommerce and digital solution works with any video
elegant designs that users web, complete with photo, title & customer engagement and is management platform and only
love. We work all over the world geolocation data. highly focused on fantastic takes a few minutes to set up.
with clients like Microsoft, return on investment.
Sony Computer Entertainment,
Vodafone, eBay, LG, Samsung
and RIM.
12 UK Digital @ SXSWi UK Digital @ SXSWi 13
Company biographies are their own Company biographies are their own
8. Digital Mission
companies SXSWi
Contact: Mark McDermott Contact: Chris Kowalczyk Contact: Wil Stephens Contact: Francesco D’Orazio Contact: Charlie Osmond Contact: James Proud
www.codegent.com www.codility.com www.cubeinteractive.co.uk www.facegroup.co.uk www.freshnetworks.com www.giglocator.com
mark@codegent.com chris@codility.com wil@cubeinteractive.co.uk francesco@facegroup.co.uk charlie.osmond@freshnetworks.com james@giglocator.com
Twitter: @mr_mcd Twitter: @codility Twitter: @facecocreation Twitter: @cosmond Twitter: @jamesproud
Codegent is an award winning, Codility simplifies recruitment Cube is a leading developer of Face is a mix of researchers, FreshNetworks is a social GigLocator enables people
digital marketing agency based of software engineers by interactive, digital content and planners, brand strategists and media software provider. We to discover, enjoy and share
in London, UK and Bangkok, assessing programming skills web services to major brands social media experts based in help brands engage customers live music with ease. With
Thailand. Historically we over the Internet. Candidates including BBC, ITV, Microsoft London. We use co-creativity in conversation by building and recommendations based on
re-invest our profits into R&D are requested to code solutions and Domino Records. to enable brands to interact managing white-labelled online the music that you like, you
for competitive advantage. In to programming problems in a Cube’s custom built social directly with consumers communities. We believe that will always be able to find that
2010 we are taking to market browser-based development gaming engine, focused on in real-time, online and communities are often the most nearby gig that you would have
a new division of the agency environment. Submitted code the kids and teenage market, face-to-face, to deliver a effective and sustainable way missed or try out that new band
that exclusively develops is automatically assessed (for with built-in interaction, range of insight, innovation for brands to leverage live youíve been hearing about,
web applications aimed at the correctness and performance), multi-user and monetization and planning objectives. social media. all with the cheapest ticket
entrepreneur and developer. yielding detailed evaluation services, powers a number of available too!
reports and a clear ranking high profile and commercially
of candidates. successful sites.
14 UK Digital @ SXSWi UK Digital @ SXSWi 15
Company biographies are their own Company biographies are their own
9. Digital Mission
companies SXSWi
SXSWi
40 2010
Austin, Texas
Contact: Clive Howard Contact: Mike Flood Page Contact: Jon Keefe Contact: Emmanuel Marchal Contact: David Jacklin Contact: Paul Stringer
www.howardbaines.com www.illumina.co.uk www.kmp.co.uk www.likecube.com www.littleloud.com www.littleworldgifts.com
clive@howardbaines.com mfp@illumina.co.uk jk@kmp.co.uk manu@likecube.com david@littleloud.com paul@littleworldgifts.com
Twitter: @howardbaines Twitter: @IlluminaDigital Twitter: @kmpdigitata Twitter: @likecube Twitter: @littleloud Twitter: @lwgifts
Howard Baines is a web Illumina is a full service Established in 1991, KMP LikeCube, founded in Littleloud Studios are a BAFTA Little World Gifts is redefining
consultancy based in West multiplatform production Digitata creates amazing, user- 2006, develops innovative award winning creative agency Digital Gifts on mobile
London whose strategy, design company supplying design, centric digital experiences that personalization and producing Digital Entertainment platforms. The service delivers
and development services editorial, TV video production, have outstanding return on recommendations solutions for for the film, broadcast and 3D interactive gifts that users
maximise our clients online software development and investment for our clients. We the travel and leisure industry. gaming industries. Productions can touch, play with and admire
potential. Our work with cutting project management. We have specialise in web development, The company is backed are delivered to work over - and send to their friends on
edge web 2.0 start-ups and a won over forty national and audio visual production, email & by an award-winning team multiple formats including TV, iPhone and Facebook. The
passion for new ideas mean international awards including mobile marketing, ecommerce, including a world leader in Web, Mobile, Game Consoles company also enables global
we naturally understand the four BAFTAs, and Best social media applications, PR computer science and experts and emerging hand held brands to engage with users via
web as it is today and will be Museum on the Web creating 2.0, online brand analysis and in semantics and scalability. devices. Our clients include stunning 3D gift experiences.
tomorrow. This experience experiences that inspire, dialogue monitoring, outreach, Customers include the leading BBC, Channel 4, Nickelodeon,
equips us better than others to enable and enhance learning, community management and European local reviews Paramount, Sony Entertainment
assist established companies to broadcast, entertainment, SEO /SEM. site ww.qype.com. and Universal Pictures.
exploit the internet. culture and heritage.
16 UK Digital @ SXSWi UK Digital @ SXSWi 17
Company biographies are their own Company biographies are their own
10. Digital Mission
companies SXSWi
Contact: Jan Reichelt Contact: Jonathon Palmer Contact: Ralph Cochrane Contact: Wendy Tan White Contact: James Contact: Geoffrey McCaleb
www.mendeley.com www.thisismobilized.com www.mofilm.com www.moonfruit.com www.musicmetric.com www.nsyght.com
jan.reichelt@mendeley.com jon@thisismobilized.com ralph.cochrane@gmail.com wendy@moonfruit.com ames@musicmetric.com geoffrey@nsyght.com
Twitter: @mendeley_com Twitter: @wendytanwhite Twitter: @musicmetric Twitter: @nsyght
Mendeley is free academic Mobilized has reinvented the MOFILM is an online video Moonfruit has been providing Musicmetric provides real-time, Nsyght is a social service
software (for Windows, Mac, traditional greeting card. competition platform with DIY tools for people to design online analytics to the music similar to Friendfeed that allows
and Linux) to manage & share Mobilized cards revolutionise a global community of and build beautiful websites, industry. you to aggregate, share, and
your research papers and a the experience of giving or filmmakers, working with major simply since 1999. To date search your social graph in real
research network to manage receiving cards by seamlessly global brands to showcase 2.1m+ websites have been We track millions of sources, time. Nsyght supports threaded
your papers online, discover integrating mobile content exciting new talent and generate built by small businesses, including blogs, file sharing discussions, email alerts,
research trends and connect into paper greeting cards. It new ideas. MOFILM also works communities, families, networks and social networks. inline video and photo display,
to like-minded researchers. gives consumers new ways closely with Film Festivals and designers, crafters, freelancers Our desktop tools reveal where and supports services such
to express themselves or give mobile operators distributing and individuals who just want to music fans are active and what as: twitter, Facebook, Digg,
something special so they can content and training young express themselves. Moonfruit they are saying. Discover what Stumbleupon, Flickr, Vimeo,
create unique moments in their would-be filmmakers in over is passionate about creativity the world thinks of music. Delicous, and Last.fm.
friends and families lives. 85 countries. and simplifying technology for
everyone.Moonfruit has been
profitable since 2003 and grew
70% in 2009. It is part of Gandi
Group which includes sister
company Gandi.net, the ethical
and innovative domain name
registrar and cloud VPS
hosting provider.
18 UK Digital @ SXSWi UK Digital @ SXSWi 19
Company biographies are their own Company biographies are their own
11. Digital Mission
companies SXSWi
Contact: Jasper Westaway Contact: Julian Leighton Contact: Matthew Ogston Contact: James Franklin Contact: Dominic Minns Contact: Christoper Lee
www.oneDrum.com www.orangebus.co.uk www.pagedo.com www.pixeco.com www.pluginmedia.net www.qhub.com
jasper@onedrum.com julian@orangebus.co.uk matt@pagedo.com james@pixeco.com dom@pluginmedia.net christopher.lee@mindcom.co.uk
Twitter: @ onedrum Twitter: @orangebus Twitter: @pagedo Twitter: @pixeco Twitter: @pluginmedia Twitter: @qhub
oneDrum is a free, lightweight Orange Bus create beautiful PageDo is an online service Pixeco is a digital design Plug-in Media is an innovative Qhub is a quick & simple way
desktop application that can websites that are clean, intuitive for building and testing highly studio dedicated to the film digital media production for anyone to build a question
turn any application into a rich, and easy to use (and they effective landing pages for and broadcast industries. We company that uses cutting edge and answer (Q&A) website.
collaborative environment. get results - otherwise what’s marketing, advertising and specialise in working with film technology to deliver engaging, Simply choose a Qhub name
The first release enables the point?) Combining user social media campaigns. projects and finding innovative interactive entertainment and subdomain to build a new
simultaneous, multi-author experience design with visual PageDo provides you with all of forms of film distribution. From experiences. We blend Q&A site instantly.
document creation and editing design. We give you a CMS, let the tools to build pages that are identity creation to website animation, gaming and narrative
in Microsoft Office, as well you sell things (if you want), optimized for gathering leads design, widgets to typography, with great design and top class Qhub, launching early 2010, is
as secure, synchronised create your social networking and responses from your we’ll find the right mix of ideas, coding to produce work that is a new development from the
file sharing and version strategy (twitter, facebook and target audience. design and technology to match visually stunning, technically team at Blurtit.com, a Q&A
management. Workstreams all that), teach you SEO and do your needs. ground-breaking and with great community with over 11 million
enable effective communication, any custom stuff that only you storytelling and humour at unique visits per month.
coordination and control want (because we know how its core.
of change. special you are).
20 UK Digital @ SXSWi UK Digital @ SXSWi 21
Company biographies are their own Company biographies are their own
12. Digital Mission
companies SXSWi
Contact: Andrew Scott Contact: Lee Henshaw Contact: Joe Stepniewski Contact: David Courtier-Dutton Contact: Jonathan Markwell Contact: Miles Gailford
www.rummble.com www.silence-media.com www.skimlinks.com www.slicethepie.com www.smidgn.com www.subhub.com
andrew.scott@rummble.com lee@silence-media.com joe@skimlinks.com david@slicethepie.com j.l.markwell@inuda.com miles@subhub.com
Twitter: @rummble Twitter: @SilenceMedia Twitter: @skimlinks Twitter: @jot Twitter: @subhub
Rummble makes it as easy to Silence Media is a cost per Skimlinks is revolutionising the Slicethepie is a consumer Smidgn radically simplifies SubHub makes it easy and
find people and places nearby engagement (CPE) advertising way publishers monetise their driven music filter and the way you share interesting affordable for anyone to build
you’ll love. A real-time location network for video banner sites, by offering innovative search engine. This filter facts on the web. Start using and manage a content website
based social search platform, advertising. Its clients only ways to earn from their content powers a number of services our platform as a fun way to and make money from it via
Rummble tells you where you pay when people engage with without compromising editorial including fan financing at get the back-story on your subscription, membership,
should go next. Walk out the their banner ads by rolling integrity or interfering with the www.slicethepie.com (26 artists Twitter friends and followers. advertising and e-commerce.
door & in 30 seconds find out over them. Silence works with user experience. financed to date); unique market Share what you know to get
the places relevant to you, Europe’s and America’s leading insight/analytics for record recognition in your areas of
anywhere in the world. entertainment websites and was Built on a platform that labels and independent artists expertise and build your
responsible for them working aggregates over 20 affiliate at (www.soundout.com); online reputation.
with the CPE model for the first networks, Skimlinks makes and semantic filtering and
time. Its clients include Sony, affiliate/CPA monetization easy search solutions for major
Universal, EMI, Beggars Group by providing text-link based music publishers.
and PIAS. services and toolkits.
22 UK Digital @ SXSWi UK Digital @ SXSWi 23
Company biographies are their own Company biographies are their own
13. Sponsors Digital Mission
companies SXSWi
40 SXSWi
2010
Austin,39 SXSWi
39 SXSWi2010
Texas
2010
Austin, Austin, Texas
Texas
Contact: James Mayes Contact: Dragos Ilinca Contact: Simon Montford Contact: Ted Han Contact: Stuart Bruce Contact: Alx Klive
www.tweetjobs.net www.ubervu.com www.vibio.com www.videojuicer.com www.wolfstarconsultancy.com www.worldtv.com
james.mayes@tweetjobs.net dragos@ubervu.com simon@vibio.com ted@videojuicer.com stuartb@wolfstarconsultancy.com alx@smashing.com
Twitter: @Tweetjobsnet Twitter: @ubervu Twitter: @vibio Twitter: @knowtheory Twitter: @wolfstarpr Twitter: @worldtv
TweetJobs brings two decades UberVu helps small and medium Vibio.com (View Inventory By Videojuicer is a powerful and Wolfstar is an awarding winning WorldTV let’s anyone create
of front-line UK recruitment companies and freelancers Invitation Only) is a web based flexible online video platform, international public relations, their own TV Station, on the
experience together with some find out and understand what’s Social Trading Application offering a range of products and social media and word of mouth Internet, for free. A ‘universal
of the best Twitter developers being said about them on that has been optimized for services such as customizable marketing and communications player’ and flexible video
available. Our Tweets are the web in real time. In just 5 eBay.com, Amazon.com and video players, video analytics, specialist. Services include publishing platform allows
effective, well formatted and minutes a day they can see who Facebook.com. It enables video monetization, and live- communications strategy, social users to curate the millions of
targeted, but also part of a and what is important for their users to notify their friends and event video streaming. With media audits, online influencer clips that exist on YouTube,
wider strategy to strengthen business and act. trusted contacts before they customers like Burberry, relations and blogger outreach, their own web servers and
communication between are about to buy or sell their Telegraph.co.uk, Plushmusic.tv digital PR and online media other video sites. Since
recruiters and candidates. personal possessions, giving and Pokerstars.tv, Videojuicer relations. Clients include Sony launch, 200,000 channels have
Our metrics allow clients people they know and trust attracts highly engaged Ericsson, Discovery Channel, been created by users in 200
to develop as Twitter first refusal. communities around high First Direct (HSBC), Philips countries. These channels
users evolve. quality video content. and the NHS. will ultimately be available on
traditional TV via Wi-Fi enabled
TV’s and set-top boxes.
24 UK Digital @ SXSWi UK Digital @ SXSWi 25
Company biographies are their own Company biographies are their own
14. Sponsors
Huge thanks to our sponsors; international law
firm Winston & Strawn and Sun Startup Essentials
ls
Winston & Strawn illieu
Sun Startup Essentia
Contact: Danvers Ba wnsend
Contact: Barry Vitou Twitte r: @danversbaillieu Contact: Stewart To
Twitter: @stewart townsend
Twitter: @bazv
p Essentials
firm with 1000 attorne
ys the fee-free Sun Startu
is an international law Exclusively for startups, ustry leading systems
and
Winston & Strawn LLP a, London, Los Angel
es, counts on ind
tte, Chicago, Genev program offers deep dis ting ser vices, plus
am ong 11 offices in Charlo sco, and Washington, D.C. vely scalable Web hos
wark, Paris, San Franci storage products, massi . Build your business
on an
Moscow, New York, Ne nd China and Hong Ko
ng, we
g and technical advice
Pending local regula tor y approval in mainla FREE trainin your success.
ijing and Shanghai. Our firm infrastructure that sca
les right along with
ces in Hong Kong, Be
plan to soon open offi types and sizes, in all
sectors.
ser ves the nee ds of enterprises of all ials today
Join Sun Startup Essent
of our resources enable www.uk.sun.com/startu
pessentials
and geographic reach at
The exceptional depth ry type of business-rela
ted
nage virtually eve
Winston & Strawn to ma g for value beyond jus
t rd
that clients are lookin Start Smart - Scale Ha
legal issue. We understand nt from us. Unusually, we
iver what our clients wa
legal expertise. We del their business objective
s.
about our clients and
take the time to learn nt ser vice, professional
to the traditions of clie
We remain committed instilled by our leader
s of the
development, and community involvement legal profession in the
the
the innovations driving
past, while embracing
21st centur y. www.winston.com
26 UK Digital @ SXSWi UK Digital @ SXSWi 27
15. Regional Missions @ SXSWi
nd
from Northern Irela
Eleven companies Interactive
n for SXSW
will be hitting Austi
Media partners Airpos – www.airpos.co
.uk
huge reputation in David Rice - www.david
jrice.co.uk
Northern Ireland has a a wider – www.digitalsoftware.c
om
interactive circ les and will be par t of Digital Robot Software
pan ies. Northern Ireland Filmtrip Ltd – www.filmt
rip.tv
UK contingent of com oodonpaper.org
successful companies Good on Paper – www.g
has spawned incredibly re Art – www.nomoreart.
com
in the web ser vices, gaming, mobile apps No Mo
tners – www.origin-partn
ers.com
Origin Par
spaces – and all these y – www.sonicacademy.
com
and interactive media year. Sonic Academ
resented in Austin this
uk
– www.thedesignzoo.co.
sectors will be rep The Design Zoo
www.guardian.co.uk Lee Munroe – ww w.leemunroe.com
www.computerweekl
y.com and@SXSW team by Frank Design &
eu.techcrunch.com Follow the NorthernIrel – www.frankideaworks.c
om.
W.com or follow the Communications Ltd
Video partner visiting www.NIatSXS
#NISXSW has h tag on Twitter. There
ff in it for you!
may be
Contact:
a pint of the black stu y.reilly@investni.com
Terry Reilly, Invest NI: terr
Twitter: @T radeandExpor t
Techfluff.tv is a video
news site reporting on
Internet culture. Their European
blog covers technolog
social media, entrepren y startups,
eurs, news and events
region, the Heart of
the European tech sce from
ne including coverage
across Europe from the from The West Midlands ter
ir team of corresponden art of the UK compu
www.techfluff.tv Techfluff.tv is a produc
tion of their sister
ts. England, is at the he ery sense.
ev
company Newspepper
.com. games industry – in
of Inward Investment,
Richard Butler, Head SWi
located in the centre of Advantage West Mid lands comments: “SX
Video sponsor Geographically
England, it is home to
the vibrancy of
second largest city,
is a critical event on our
cal endar, as it provides
panies to connect to
Birmingham, the UK’s a place for British com
y and culture of towns us to showcase the
together with the histor n-Avon and American ones and for ich the
Founded in June 2004, and areas such as Stratford-upo booming dig ital media industry wh
Viadeo quickly establish
the Cotswolds. This central location means r stand at SXSWi, which
itself as an essential too ed region is home to. Ou
l for professional netwo tion is within 5 hours Digital Mission, will
in Europe and beyond
. Since then, Viadeo is
rking 90% of the UK’s popula of 7 forms par t of the British m
those who want to inc used by drive time. Moreo ver, with a population be a hub for a spe ctrum of companies fro
rease their business opp hou r of the centre of work. Creative
ortunities million people within 1 and net
(to discover new clients a the region to gather
, staff and business par al universities, there is a Bottle, whose clients
www.viadeo.com enhance their visibility
and their online reputa
tners), Birmingham and 13 loc digital agency, Fish in
tion, on the doorstep. odeon and Disney is
and manage and develo
p their network of wealth of skilled talent include the BBC, Nickel ng just
professional contacts. just one of aro und 15 who will be doi
the games industry, the their technologies to
And when it comes to this, and demonstrating
just as impressive, who may be interested
region’s credentials are rce American companies
with over 25% of the UK’s games workfo iness to Europe,
in expanding their bus
ds – no wonder ’ll be helping to connec
t American
emplo yed in the West Midlan whilst we e that
www.theheartofengland.co.uk/digitalmedia really with the ava ilability of such a wealth businesses to the region, by making sur
res earch and existing por t ser vices and
of skills, cutting-edge they can access the sup
n. ilable to them.
experience to draw upo investment which is ava
d.co.uk/digitalmedia
www.theheartofenglan
28 UK Digital @ SXSWi UK Digital @ SXSWi 29
16. UK creativity has been hugely influential in global UKTI Connecting for Creativity Event
media; entertainment and the arts. The tradition of This year we see an increasing collaboration Did you know
between music and interactive.
creative individuality in the UK stimulates innovation For the first time UKTI are hosting a forum
UK music is a major UK export, worth around
US$2 billion annually.
and creates an environment for commercial exploitation Content, New Technologies and the Consumer
Experience. It will provide the perfect platform The UK is the second-largest exporter of
and development – no where is this more true for UK companies at SXSW looking to music repertoire in the world (after the USA).
than within the British music industry; a distinctive build their network of US partners, clients,
customers and contacts. Focusing on business
In the US itself, the UK is the second-largest
source of repertoire, after US home-grown.
international brand – hard to define precisely, but with opportunities around new technologies, digital
and mobile, the event will marry UK and US International royalties earned by UK acts have
an unmistakable energy and authenticity. companies from across the three key sectors more than doubled since 1999.
attending SXSW - Interactive, Music and Film
British Music@SXSW is back this year Fly, One Night Only, And So I watch you From - and will focus on facilitating cross-sector The UK is a gateway to Europe for global
with its biggest ever delegation, organised Afar, Band of Skulls, Pulled Apart By Horses, business opportunities between specially companies, with the likes of SonyBMG and
by a partnership consisting of UK Trade Mr Hudson, Everything Everything, The Drums, invited US and UK companies. For further info Warner Music Group having their European
& Investment (UKTI), the major trade Broadcast 2000, Soft Toy Emergency & Django contact ukti@tagstrategic.com
organisations AIM (Association of Independent Django to name a few! The full line up can be
Music) and rights collecting societies PPL and found at www.britishmusic.biz.. The UK is a must-stop venue for international
Panels and events:
PRS for Music . This year the Embassy will also be hosting its
first Film & Music collaboration with Monday “Pervasive Games and Playful Experiences” of live music available week-in, week-out
Over 200 UK acts have been invited to perform night’s Strummerville & Jail Guitar Doors Party UKTI’s Creative Industries team is sponsoring across the UK.
and around 500 delegates are expected to which celebrates the premiere of the music a panel at SXSWi led by UK company iShed
attend, with Regional representation from; documentary “Strummerville“, directed by Don discussing “Pervasive Games and Playful UK talent has come to the attention of
Northern Ireland, Scotland, Wales, North West, Letts at the SXSW Film Festival. The party Experiences” on Tuesday 16th March. mainstream audiences via digital channels
Yorkshire and London, all hosting events at the will present artists who are with the charity like MySpace and YouTube. Examples include
British Music Embassy, UK companies will also or have benefited from its support and who UKTI & SXSW UK Music Managers Speed Sandi Thom, Lilly Allen and Arctic Monkeys.
be in attendance at SXSW, seeking overseas appeared in the film. Another first is the “Ras Dating event
partnerships, securing licensing deals and Kwame presents” gig, hosted in association SXSW Trade Floor Speed Dating Area,
establishing publishing agreements. with UKTI, which showcases a selection of hot Friday 19th March, at 12.30 To find out more about all British Music
new UK urban and R & B influenced pop artists @SXSW events - Come to the ‘British
British Music Embassy; including VV Brown and Master Shortie. AIM and A2IM - Label Members Speed Date: Music @ SXSW Stand’ in the main
Venue British Music at SXSW Stand; within the conference centre or visit
The British Music Embassy is open from Content, New Technologies and the Consumer main exhibition hall. DATE & TIME TBC www.Britishmusic.biz
Monday 15th to Saturday 20th March Experience” Tuesday March 16th Hilton
Acts Include: Billy Bragg, Get Cape Wear Cape Garden Inn 2010
30 UK Digital @ SXSWi UK Digital @ SXSWi 31
19. British events
@ SXSWi
Texas Tuttle 2
st
Sunday, 14th March
– 12pm - 2pm Great British Breakfa0am - 11:30am
– 9:3
Digital Mission stand
, SXSWi expo floor Tuesday, 16th March
East Sixth Street
The renowned weekly Paradise Cafe, 401 Digital Mission for 250
get-together is coming g event organised by
Tuttle. Every Friday mo to Texas for the second Breakfast is a networkin tive space.
rning, a group of people annual Texas The Great British working in the interac
around social media at come together to talk and ers, press and investors
London’s Centre for Cre work interna tional digital practition
band of Tuttlers is taking ative Collaboration. Thi companies
the long way round to s year a small ital entrepreneurs and
other US cities on the get to Austin, stopping the top innovative dig who are at the heart of
it
way for conversations
about the effect of the
off in five Take this opportunity to join and meet the people
cultures. As there are
allied and similar groups web on national from the UK. Dis cover the British scene
the Tuttle group in Austin all over the UK and wit fry-up.
, a gathering with like-mi h so many of over a traditional British
US is planned with tea
, coffee, pastries and fres
nded souls from the UK
and the RSVP: http://digit al-mission.org/gbb
Tuttle Club: www.tuttlecl h fruit to help the discus
ub.wordpress.com sion along.
Panel Session: Panel Session d Playful Experienc
es
Digital Britain: How Pervasive Games an - 11am
10am
to Launch into Euro Tuesday,16th March y
Monday, 15t pe SWi led by UK compan
h March – 5:00pm - nsoring a panel at SX
6:00 pm
UKTI’s Creative Industries team is spo l Experiences: Rende
ring in the
The UK’s thriving digital ive Games and Playfu
sector has been booste
d by the Digital Britain iShed discussing Per vas
overhauling the countr initiative
y’s Internet infrastructur Real World.
shared language betwe e and legislation. The perience
en the US and UK ma (mostly)
d the Consumer Ex
US firms to tackle Europ
e.
kes Britain a natural sta
rting point for Content, New Technologies an
30am - 6pm
– 10:
Tuesday, 16th March
Quiz our expert panel n Inn
on how to setup, find Hilton Garde
corporates and unders par tners, make in-road and interactive.
tand the digital landsc s with large oration between music
FUBAR-free. ape, whilst keeping you This year we see an increasing collab nt, New Technologies
and the
r expansion hosting a forum: “Conte hnologies,
For the first time UKTI are unities around new tec
on business opport
Speakers: Consumer Experience”. Focusing US companies fro m across the three
event will marry UK and and will focus on facilita
ting
CHAIR: Sam Michel -
Founder, Chinwag / Dig digital and mobile, the ractive, Music and Film
Social Media Week Lon ital Missions, Lead Org key sectors attending SXSW - Inte specially invited com panies from the US
don aniser of opportunities between
Jemima Kiss - Digital cross-sector business
Media Repor ter, Guard and UK.
ian.co.uk
Joe Stepniewski - Co-Fo strategic.com
under at Skimlinks For more info: ukti@tag
Richard Titus - CEO, As
sociated Northcliffe Dig
Mike Teasedale - Par tne ital Limited UKTI @ SXSWi
r at Harvest Digital – 8pm - 1am
Tuesday, 16th March San Jacinto
ssy @ Latitude 30, 512
British Music Emba
icken City, Viva City
ht Only, Unicorn Kid, Str
Fenech-Solar, One Nig
usic.biz
RSVP @ www.britishm
36 UK Digital @ SXSWi UK Digital @ SXSWi 37