1. @KarenHaller
1.
The Colour of Money
attracts your ideal customers,
increases positive brand awareness and
ultimately increases sales

2. 2.
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

3. 3.
Colour Psychology in Business Branding
Colour is more than just a visual experience; colour is an
incredibly powerful phenomenon used to influence us every
day of our lives. It can influence our mood, behaviour and
feelings; making us move quickly, feel relaxed, take action,
eat more and spend more.
Colour plays a powerful role on your customer’s
emotions, and their purchasing decisions.
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

4. 4.
Colour Psychology in Business Branding
red & yellow* aimed at children
triggers
excitement
fun uplifting happy
motivation
* All colours within a brand will have an overall psychological impact.
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2013 karen haller

5. 5.
Colour Psychology in Business Branding
Red* in this context
triggers
energy stamina
excitement
power, motivation
masculine colour of energy
* All colours within a brand will have an overall psychological impact.
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

6. 6.
Colour Psychology in Business Branding
Orange* in this context
triggers
cheap & cheerful
fun
* All colours within a brand will have an overall psychological impact.
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

7. 7.
Colour Psychology in Business Branding
HOW IMPORTANT IS USING COLOUR TO THE
SUCCESS OF YOUR BUSINESS?
“Up to 80% of the assessment you make on anything is
based on colour alone.” - The CCICOLOR-Institute
“The correct use of colour can increase your brand
recognition by up to 80% “ - University of Maryland
“85% of shoppers place colour as a primary reason for
when they buy a particular product or a service”
- KISSmetrics
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

8. 8.
Colour is emotion
“Colour is registered by the
brain before either images or
words.” - University of Loyla,
Maryland study
…when light strikes the human eye,
the varying wavelengths via the retina
are converted into electrical impulses.
These pass to the hypothalamus
which is part of the brain governing
our hormones and endocrine system.
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

9. 9.
Colour Psychology in Business Branding
Applied colour psychology in business branding is not about trying
to be everything to everyone. It’s not about choosing colours you
like or even fitting into what is perceived as an industry norm.
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

10. 10.
Colour Psychology in Business Branding
THE ADVANTAGES OF USING COLOUR IN YOUR
MARKETING & COMMUNICATION MATERIALS
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Tw: @KarenHaller
Grabs attention
Triggers emotion
Standing out
Builds trust
‘Own’ your brand colour
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

11. 11.
Colour Psychology in Business Branding
If you are interested in why you spend money or how to get
people to spend money with you…. then you need to start
getting interested in the psychology of colour.
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

12. 11.
Colour Psychology in Business Branding
If you would like to find out more then download my free
e-book
7 Mistakes Most Business Owners Make with Their
Branding Colours
Tw: @KarenHaller
Fb: Karen Haller Colour And Design
www.karenhaller.co.uk
karen@karenhaller.co.uk
© 2014 karen haller

13. 13.
@KarenHaller
Q&A
w: karenhaller.co.uk
tw: @karenhaller
fb: Karen Haller Colour And Design
e: karen@karenhaller.co.uk