A presentation from Sam Michel, founder of Chinwag on the launch of http://psychmatters.co a community where behavioural science meets business. The aim is to surface practical insight, case studies, news, research and events that help bring together business people, academics and practitioners. Alongside the website where we curate the best in breed, the monthly PsychUp gatherings are a chance to hear the latest in the fields with a few drinks to oil the wheels, whilst the annual Chinwag Psych Conference is a full-day conference and workshops. More at: http://psychmatters.co

1. Psych Matters
where behavioral science
meets business
…a community
http://psychmatters.co
@ChinwagPsych

2. Psych Matters
where behavioural science
meets business
…a community
http://psychmatters.co
@ChinwagPsych

3. hello. my name is Sam
I usually forget to introduce myself…
sam@chinwag.com - @toodlepip
http://psychmatters.co
@ChinwagPsych

4. Why
Psych Matters?
Pic (cc) Patti Haskins on Flickr
http://psychmatters.co
@ChinwagPsych

5. Our Story
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Social media
Big Data
Improving Analytics
The Search for Meaning
Pic (cc)hermanuslemmer
It’s time to find a behavioural scientist
http://psychmatters.co
@ChinwagPsych

6. The Godfather
http://psychmatters.co
@ChinwagPsych

7. Pic (cc) Betsey Weber
http://psychmatters.co
@ChinwagPsych

8. http://psychmatters.co
@ChinwagPsych
Pic (cc) HSM Brasil

9. Six Principles of Influence
1. Reciprocity
2. Commitment
3. Social Proof
4. Likability
5. Authority
6. Scarcity
http://psychmatters.co
@ChinwagPsych

10. Psych Matters
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Online and offline
Surface practical insight
Business-friendly
Case studies
Research
Startups
Help us curate the best behavioural
science in business
http://psychmatters.co
@ChinwagPsych

11. Psych Effectiveness Awards
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Coming Soon
Entries 10 April
Winners Autumn 2014
Want to be a judge?
Pic (cc)Brad Kozlek
http://psychmatters.co
@ChinwagPsych

12. A Huge Plug
• Pic of a huge plug
Pic (cc) Adam Mulligan
http://psychmatters.co
@ChinwagPsych

13. Chinwag Psych London
• 9/10 April 2014
• 9 Apr – Workshops
• 10 Apr – Conference
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http://psychmatters.co
Persuade
Optimise
Analyse
Anticipate
@ChinwagPsych

14. Get involved!
http://Psychmatters.co
@ChinwagPsych
Google+ - http://chw.ag/LZL29O
LinkedIn- http://chw.ag/1hipZ17
https://www.facebook.com/ChinwagPsych
http://psychmatters.co
@ChinwagPsych
Pic (cc)davsans

15. Bedtime Reading
http://psychmatters.co
@ChinwagPsych/PsychStars
@ChinwagPsych/OgilvyLabDay
Neuromarketing Toolkit
@OptimiseOrDie
http://chw.ag/1bxUTOh
http://psychmatters.co
@ChinwagPsych