2. Workshop Description 2 Mobile Payments 17A 1:00 p.m. - 3:00 p.m. Workshops Many payments experts believe everyone should jump on the mobile payments bandwagon while there are still open seats. Do you have the answers you need before making the jump? Speakers in this workshop cover the gamut of topics surrounding mobile payments: business models, technology, form factors, and lessons from other countries. You won’t want to miss this exciting introduction to mobile payments. Level: Fundamental Chip Wickenden, CCM Head, Enterprise Solutions, FIS

3. Agenda 3 Introduction Definitions, Scope and Scale Methods and Elements of Mobile Payments Market Participants Strategy and Opportunities Regulatory and Risk Focus Wrap-up and Questions

4. 4 Mobile Network Operator Voice is digitized, unless analog Packets are switched Digital signal decoded and re-assembled

5. 5 Mobile Network Operator or Landline Operator Mobile Network Operator

6. Texting Not Talking 6

7. Camera Phone 7

8. Smart Phone 8

9. App Phones 9

10. Common Phone Operating Systems iPhone Google Android BlackBerry Windows Mobile 10

11. SIMM Card 11 The SIMM Card and the IMEI number uniquely identify and enable the phone to the network

12. Don’t forget security ! 12

13. The Network Effect Theodore Vail, president of Bell Telephone, 1908 Annual Report Robert Metcalfe, Metcalfe’s Law 1980, focusing on devices Rod Beckstrom, Beckstrom’s Law, focusing on the value of transactions within the network Bernard Lunn, Reverse Network Effect with Scale RahulTongia, The Cost of Network Exclusion 13 “The value of a network to it’s members increases exponentially with the number of users” V = N2

14. Two Sided Markets The number of participant of a given group create an attraction for members of another group Patients and hospitals Electronic billers and bill payment service providers Fraternities and sororities Publishers using Adobe and consumers using PDF readers Merchants and cardholders 14 http://en.wikipedia.org/wiki/Two-sided_market

15. Disruptive Technology 15 “The Innovator’s Dilemma” For much more on this, refer to the works of Harvard professor Clayton Christiansen. His website is:http://www.claytonchristensen.com/

16. Do you need one of these? 16

17. This scene explains contactless payment better than any other 17