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Menstrual Health in SEO (BrightonSEO Spring 2022)
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The slides from my April 2022 Brighton SEO talk on Menstrual Health in SEO.
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Menstrual Health in SEO (BrightonSEO Spring 2022)
1.
Menstrual Health in SEO Chloe
Smith | Blue Array SLIDESHARE.NET/CHLOESMITH123 @CHLOEIVYROSESEO
2.
@chloeivyroseseo #BrightonSEO 🩸What are
we chatting about?🩸
3.
@chloeivyroseseo #BrightonSEO How the
hell are you qualified to talk about this?
4.
@chloeivyroseseo #BrightonSEO
5.
@chloeivyroseseo #BrightonSEO 🩸Why menstrual
health?🩸
6.
@chloeivyroseseo #BrightonSEO Conversations about menstruation
have been hushed, reinforcing stigma and shame
7.
@chloeivyroseseo #BrightonSEO Roughly 30%
of people who menstruate have a reproductive health condition Source: Public Health England
8.
@chloeivyroseseo #BrightonSEO 🩸The language
of menstruation🩸
9.
@chloeivyroseseo #BrightonSEO
10.
@chloeivyroseseo #BrightonSEO By using
gendered language, we exclude trans and non-binary people who menstruate
11.
@chloeivyroseseo #BrightonSEO "Feminine hygiene"
or "sanitary products" vs "Period products"
12.
@chloeivyroseseo #BrightonSEO
13.
@chloeivyroseseo #BrightonSEO
14.
@chloeivyroseseo #BrightonSEO For most,
period or menstrual products is preferred
15.
@chloeivyroseseo #BrightonSEO 🩸How can menstruation
affect work?🩸
16.
@chloeivyroseseo #BrightonSEO Physical &
mental symptoms
17.
@chloeivyroseseo #BrightonSEO Social impact
18.
@chloeivyroseseo #BrightonSEO
19.
@chloeivyroseseo #BrightonSEO Career progression
20.
@chloeivyroseseo #BrightonSEO 🩸This level
of fear and shame is unfair and we need to do something about it🩸
21.
@chloeivyroseseo #BrightonSEO So, I
surveyed 188 SEOs and Digital PRs to get their experiences...
22.
@chloeivyroseseo #BrightonSEO …and got
some abusive responses. Naturally.
23.
@chloeivyroseseo #BrightonSEO Of 185
legitimate responses, only 30 (16%) were non-menstruators
24.
@chloeivyroseseo #BrightonSEO Men outnumber
women 2 to 1 in the SEO industry Source: https://moz.com/blog/seo-gender-gap
25.
@chloeivyroseseo #BrightonSEO The rest
of the responses were immensely helpful
26.
@chloeivyroseseo #BrightonSEO 53% of menstruators
have taken at least one day off sick because of menstruation.
27.
@chloeivyroseseo #BrightonSEO 69% of menstruators
surveyed have gone into work instead of calling in sick with menstrual health issues.
28.
@chloeivyroseseo #BrightonSEO £15.1 billion Source:
CIPD
29.
@chloeivyroseseo #BrightonSEO 55% of menstruators
surveyed had lied about the reason they were off sick when experiencing menstruation.
30.
@chloeivyroseseo #BrightonSEO 54% of everyone
surveyed feel that they cannot talk to their line manager about menstruation.
31.
@chloeivyroseseo #BrightonSEO
32.
@chloeivyroseseo #BrightonSEO 50% of everyone
surveyed said their workplace does not provide period products.
33.
@chloeivyroseseo #BrightonSEO 🩸What can
workplaces do to make their environment better for people who menstruate?🩸
34.
@chloeivyroseseo #BrightonSEO Educate your employees
35.
@chloeivyroseseo #BrightonSEO @chloeivyroseseo #BrightonSEO
36.
@chloeivyroseseo #BrightonSEO Source: Dan
Lapham
37.
@chloeivyroseseo #BrightonSEO Provide free
period products in the office
38.
@chloeivyroseseo #BrightonSEO Source: OmniCalculator
39.
@chloeivyroseseo #BrightonSEO
40.
@chloeivyroseseo #BrightonSEO Introduce menstrual health
days
41.
@chloeivyroseseo #BrightonSEO
42.
@chloeivyroseseo #BrightonSEO 🩸So, to
summarise…🩸
43.
@chloeivyroseseo #BrightonSEO Language matters
44.
@chloeivyroseseo #BrightonSEO Foster an
open and honest environment
45.
@chloeivyroseseo #BrightonSEO Educate employees and
lead by example
46.
@chloeivyroseseo #BrightonSEO Provide free
period products in offices
47.
@chloeivyroseseo #BrightonSEO Create a
menstrual leave policy.
48.
@chloeivyroseseo #BrightonSEO
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