This definitive e-commerce SEO guide will unveil some of the most important ranking tips and you will gain knowledge on how to optimize your e-commerce site, from keyword research to technical SEO to link building.

1. Chris bowser’s ultimate SEO guide for
Ecommerce websites
http://amazonworkshop.com/chris-bowser-ultimate-seo-guide-ecommerce-websites/

2. index
• Introduction
• Research
 Keyword research
 Competitor research
• On-page optimization
 Keyword optimization:
 Site structure
 Internal linking
 Social media integration
 Rich snippets
 Responsive design
• Link building
• conclusion

3. Introduction
• This definitive e-commerce SEO guide will unveil some of
the most important ranking tips and you will gain
knowledge on how to optimize your e-commerce site, from
keyword research to technical SEO to link building

4. Research
• High-quality traffic and more conversions are two
important things that any business wants and it begins with
a proper research work.
• It involves two types of research, one is selecting the right
keywords and another one is competitor research.
• Let’s get into details and look at keyword research first.

5. Keyword research
• The key to optimizing the most important pages of your website
lies in certain definitive factors like relevancy, search volume, and
ranking difficulty.
• In general, it is suggested that you go with keywords that are
highly relevant to your products/brand that have a high exact
match search volume.
• With low difficulty score, capitalizing on long-tail keywords helps
you in the long run.

6. Competitor research
• Being the core part of optimization, this research involves analyzing
websites that rank well for keyword targets, knowing where they are
getting their links from, how does their site architecture look like, and
finally how knowing their strategy, even if not thoroughly, a part of it at
the least.
• Make a note of the keywords that your main competitors are going for
and see if they have a higher Domain Authority and page authorities
that you.

7. Keyword optimization
• Optimizing a page involves positioning a keyword in strategic locations
like the page title, header, sub header, paragraph copy, product
descriptions, meta title, meta descriptions, URL’s, image alt tags, image
file names etc. User-friendly URL, informative and enticing Meta
description should also be given great good importance.
• As you focus on them and make it more feasible, on-page optimization
begins to make a lot more sense.

8. On-page optimization
• While there are several elements of the page you should work on,
listed below are some of them you need to focus on and it includes:
keyword optimization, site structure, internal linking, usability, mobile
version of website, customer reviews, rich snippets and last but not the
least social media integration.

9. Site structure
• Whether you are building a website from the ground up or giving it a re-
design, intelligent site information architecture is a must.
• Seeing that, this has something to do with your website’s usability,
rankings, and conversions, you should make sure that it requires as few
clicks as possible to head off from your home page to your product page.
• By this means, you are transferring utmost amount of “link juice” or
authority from home page to product page via internal links.
• Opt for a logical path at the same time.

10. Internal linking
• Linking pages of your website to other pages within your website is what
internal linking is all about and they are useful for three major reasons
like allowing the users to navigate a website, help inflate link juice around
the website and establish information hierarchy for the given website.
• It allows you to establish your own anchor text, where this will help with
ranking for your top keywords.
• However, be sure to use it sparingly, if all the pages of your website is
packed with internal links then there are chances for the search engine to
consider suspicious.

11. Social media integration
• To promote your online brand and enjoy success, your website and
social media should work seamlessly.
• Without social media an e-commerce site is incomplete.
• Helping in growing the community, actively engaging with customers
and sharing content, all this would impact your SEO and tells Google
that people find your website valuable and your brand too.

12. Rich snippets
• This is nothing but additional pieces of information that you provide to
the customers for enhanced user’s understanding and value of that
particular page.
• Having a great impact on ranking, snippets may be anything like author
name, business information, reviews or videos in the listing that notify
search engines what users should be able to identify about your
website before even clicking through to see it.
• This induces the searchers and they are more likely to click and convert
into a customer.

13. Responsive design
• The importance of responsive design can’t be overlooked
and it goes without saying. With fewer menu options, easy
navigation, tactile design, a meaningful motion is going to
make more sense.

14. Link building
• Just like how we have heard people say let your content be unique, you
should also concentrate on having only quality inbound links.
• A low-quality site linking to you is not going to make any positive effect to
your business and additionally, you will end up Google penalizing your site.
• A site that contains full of ads, poorly written keyword stuffed content is
not worthy to get linked.
• Just stay away from content farms site, it is as simple as that! When you
wanted to have something that is of high value to your website, try to get
link only from high authority sites and offer something of value to them in
exchange for a link.

15. conclusion
• Hope this article helps.
• If you wanted to have a comprehensive idea on how to best crack it, then
consider joining Chris bowser Amazon workshop which will provide you
with in-depth selling tips and have all your questions answered about the
wacky world of Amazon, eBay selling and search marketing.
• That being said Chris bowser’s specialized knowledge of how to succeed
selling on established websites like eBay and Amazon are a boon to
marketers, moreover, a lot of fraudulent scam activities have also been
brought to light!

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