According to data compiled by comScore from January 2007 to July 2009: 1) The total number of online videos viewed per month increased dramatically from 7.2 billion to 21.4 billion. 2) The number of monthly online video viewers in the U.S. grew from 123 million to 158 million, representing around 84% of the U.S. internet audience. 3) On average, online video viewers in the U.S. watched 135 videos and 151 minutes of video per month, both of which more than doubled from the beginning of the measured time period.

1. comScore Online Video Data Compiled by:
Jan 2007 – July 2009
Will Richmond
August 30, 2009 Editor/Publisher, VideoNuze
President, Broadband Directions LLC

2. Total Online Videos Viewed/Month
21.4
25
20
Billions
15
7.2
10
5
0
Source: comScore

3. U.S. Monthly Online Video Viewers
158
180 84.0%
123
% of U.S. Internet Audience
160 82.0%
140 80.0%
78.0%
120
Millions
76.0%
100
74.0%
80
72.0%
60
70.0%
40 68.0%
20 66.0%
0 64.0%
Source: comScore

4. Number of Online Videos/Viewer/Month
135
160
140
120
# of videos
100 59
80
60
40
20
0
Source: comScore

5. Number of Minutes Watched/Average Viewer/Month
500
600
500
# of minutes
400
151
300
200
100
0
Source: comScore

6. YouTube’s Market Share
41.9%
25 50.0%
45.0%
20 40.0%
35.0%
Billions of Videos
Videos Viewed
15 30.0% at all other
sites
16.2% 25.0% YouTube
videos viewed
10 20.0%
15.0% YouTube share
5 10.0%
5.0%
0 0.0%
Source: comScore

7. Hulu’s Growth Since Launch
457
500 45
450 40
Millions of monthly viewers
Millions of monthly streams
400 35
350
30
300
25
250
20
200 88
15
150
100 10
50 5
0 0
Source: comScore

8. www.videonuze.com
Broadband video news and analysis
Will Richmond
wrichmond@videonuze.com
617-699-4459