Project and Portfolio I

1. Chris Clausen 8.29.2021
PERSONAL BRAND EXPLORATION
Chris Clausen
Final

2. My name is Chris Clausen. I come from a unique
background and have many life experiences that
have shaped me into the person I am today.
Throughout my experiences I have found that I
love helping others while finding my own way and
have made many special connections with others
along the way. Only recently have I been able to
understand my value and I am excited to be one
step closer to realizing my true potential. I hope to
be a strong influential person in my career and
look to be at the top of my respective field .
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sportscaster
• Producer
• Director
BRAND ARCHETYPE - I specialize
in entertainment and creativity. I
strive to find new and creative ways
to complete tasks. I have always
been an entertainer in someway,
whether it be in front of friends or on
a stage, entertaining has always
been a natural aspect of my life.
Broadcasting for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. Sportscasters and Leaders in Sports Media
TARGET AUDIENCE
Freddy Rolon
Outreach Plan:
• I plan to rehearse what I plan to say in a short and direct
manner.
• I would most likely reach out via email or Linkedin and
explain what I plan to achieve in the sports media field.
• As I get closer to getting my degree, I would follow up with
him and would inquire about any positions that would be a
good fit for me, most likely with an email.
PROFILE
PICTURE Vice President, Programming
and Acquisitions at ESPN
Scott McCarthy
Outreach Plan:
• I plan to rehearse what I plan to say in a short and direct
manner.
• I would most likely reach out via email or Linkedin and explain
what I plan to achieve in the sports media field.
• As I get closer to getting my degree, I would follow up with him
and would inquire about any positions that would be a good fit
for me, most likely with an email.
PROFILE
PICTURE Vice President / General
Manager ESPN Los Angeles
Kendrick Perkins
Outreach Plan:
• I plan to keep my message slightly informal and inquisitive.
• I would reach out either in Linkedin or twitter to inquire
about the sports media world.
• I would periodically follow up throughout my progress
based on necessity.
PROFILE
PICTURE Analyst at ESPN, Retired 14
Year NBA Veteran, NBA
Champion 2008

5. GOALS
Short Term: (Immediately After Graduation, 2023)
Start my new career at an entry level position at ESPN.
I will expand my LinkedIn connections by 20%
Mid Term: (2030)At this point, I expect to be an
experienced professional in the sports media world and plan to
be in a leadership role.My LinkedIn connections will be
increased by 60%
Long Term: (2040)I plan to be a senior associate of ESPN
by the time I am in my 50’s and be an interracial piece in the
company. My LinkedIn connections will be increased by over
80%

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Script Writing
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Conversational Skills Novice / Adept / Expert
Video Editing
SOFT
HARD
Novice / Adept / Expert
Play Calling Novice / Adept / Expert
Networking Novice / Adept / Expert
Managerial skills Novice / Adept / Expert

7. I help my peers achieve their goals by setting
the example.
PROMISE

8. CREDENTIALS
Work Experience:
• General manager at Ivanhoe Pub & Eatery
• Assistant Bar Manager at Club Med
Sandpiper
• Bartender at World Of Beer UCF
Education:
• High School Diploma, Washington Park H.S (2002)
• Broadcasting, B.S., Full Sail University (Exp. 2023)
Other Experience:
Player for Over Our Head Players theater
company.
Stand-up Comedy at multiple venues
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Steven A. Smith
Industry Experience:
• ESPN Journalist / Commentator
Education:
• Winston-Salem State University
Leadership Experience:
• General Sports Columnist for the Sports Reporter
• Ran Multiple Radio shows
Skills and Proficiencies:
• Sports Writing
• Radio Host
• Journalism
Chris Clausen
Overall Online Presence:
• Over 35,000 connections, Has a custom banner, has a
professional head shot, detailed profile, has many
published articles, has a strong social media presence,
LinkedIn profile is not customized
• Grade: Superior 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Student
Education:
• Currently enrolled at Full Sail University
Leadership Experience:
• General Manager at Ivanhoe Pub & Eatery
• Assistant Bar Manager at Club Med Sandpiper Bay
Skills and Proficiencies:
• Team Management
• Multitasking
• Video and Sound Editing
Overall Online Presence:
• Six connections on LinkedIn, no customized banner,
Headshot is not professional, profile is vague and
unimpressive, one published article not relevant to target
field, not very active on social media, LinkedIn URL not
customized.
• Grade: Poor 25 out of 100

10. COMPETITION
Sebastian Rossel
Noteworthy Experience:
• Sideline utility for ABC
• Sideline utility for ESPN
HEADSHOT HEADSHOT
Industry Experience:
• ESPN, ABC, Ming Utility and
Entertainment Group
Education:
• Full Sail University B.S (Film/Cinema/Video Studies)
Skills and Proficiencies:
• Rigging equipment for spider-cam
• Speaks English and Spanish
• Social Media Marketing
Overall Online Presence:
• 69 Connections, has a custom banner, head shot very
casual, profile is very light, No published articles, active on
all forms of social media, LinkedIn Url not customized.
• Grade: Average 60 out of 100
Chris Clausen
HEADSHOT
Industry Experience:
• Student
Education:
• Currently enrolled at Full Sail University
Leadership Experience:
• General Manager at Ivanhoe Pub & Eatery
• Assistant Bar Manager at Club Med Sandpiper Bay
Skills and Proficiencies:
• Team Management
• Multitasking
• Video and Sound Editing
Overall Online Presence:
• Six connections on LinkedIn, no customized banner,
Headshot is not professional, profile is vague and
unimpressive, one published article not relevant to target
field, not very active on social media, LinkedIn URL not
customized.
• Grade: Poor 25 out of 100

11. BRAND POSITION
For the Sports media fan base who look for the
latest news and entertainment, I provided unique
and fun take on the world they love because my
style is light, humorous and honest.
A SERIOUS CLOWN

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Dan Patrick Q&A
‣ August 16th, 2021 Full Sail University
• Play by Play Volleyball Seminar
‣ August 13th, 2021 Full Sail University
• Play by Play Soccer Seminar
‣ August 20th, 2021 Full Sail University
Digital Marketing
• Primary Content: I will publish multiple forms of content in the
sports media field including, Video, Audio and print.
• Primary Tools: I plan to use Twitter, Instagram and Facebook
Primarily.
• Website: I will connect with as many relevant people in the
field as possible and make sure it reflects my brand as
accurately as possible.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I look to find a mentor that has been in the industry for a
long time and comes from a similar background as myself.
Formal Education
• B.S in Sportscasting at Full Sail University
Technical Skills
• Play by Play calling, Rollins University 6/23
• Studio Production, Full Sail studio 6/23
• Broadcast Writing, Full Sail University 6/23
Soft Skills
• Vocal Training, Full Sail University 6/23
• Sports IQ, Full sail University 6/23
• Networking, Full Sail University 6/23

14. Chris Clausen
You know how sports shows can be too biased. Well that’s what I do
differently. I look at them with an open point of view and look at every situation
from all sides.
Picture of You
Goes Here

15. REFERENCES
Smith, S.A. (2021) LinkedIn Profile. Retrieved from
https://www.linkedin.com/in/stephen-a-smith-763b31194/
Rossel, S (2021) LinkedIn
Profile. Retrieved from https://www.linkedin.com/in/sebastian-rossel-082530109/