So you need to use Email Marketing, but you don't know where to start. Here is Email Marketing 101.

1. How To Launch
Your First Email Marketing Campaign

2. 1. WHY send emails??
2. HOW will you send your emails?
3. WHERE are you sending your emails?
4. WHO is receiving your emails?
5. WHEN should you send your emails?
6. WHAT do you write in your emails?

3. Why send emails?
Email is the #1 Marketing Channel
(more users than Social Media or Instant Messaging)
…and is steadily growing at 6% - 7% every year.
3.8 Billion Email Accounts Worldwide
6% Growth Year-over-year
165.8 Billion Emails Sent Daily Worldwide
7% Growth Year-over-year
1. Why send emails?

4. 1. WHY send emails??
2. WHO is sending your emails?
3. HOW are you tracking your emails?
4. WHERE are you sending your emails?
5. WHEN should you send your emails?
6. WHAT do you write in your emails?

5. MARKETING
Do-It-Yourself / “WYSIWYG”
TRANSACTIONAL
HTML Design / Hosted SMTP
2. Who is sending your emails?
vs.

6. MARKETING
Do-It-Yourself / “WYSIWYG”
2. Who is sending your emails?

7. TRANSACTIONAL
HTML Design / Hosted SMTP
2. Who is sending your emails?

8. TRANSACTIONAL
HTML Design / Hosted SMTP
2. Who is sending your emails?

9. 1. WHY send emails??
2. WHO is sending your emails?
3. HOW are you tracking your emails?
4. WHERE are you sending your emails?
5. WHEN should you send your emails?
6. WHAT do you write in your emails?

10. 3. How are you tracking your emails?

11. Emails Opened
“Open Rate”
Links Clicked
“Click Through Rate”
Registrations + Sales
“Conversions”
3. How are you tracking your emails?

12. 1. WHY send emails??
2. WHO is sending your emails?
3. HOW are you tracking your emails?
4. WHERE are you sending your emails?
5. WHEN should you send your emails?
6. WHAT do you write in your emails?

13. 4. Where are you sending your emails?

14. Consider Mobile
51% of all emails opened on a mobile device.
Mobile received the largest percentage of unique clicks (40%).
From 2011-2013: mobile opens up 330%, desktop opens down 44%.
4. Where are you sending your emails?

15. 1. WHY send emails??
2. WHO is sending your emails?
3. HOW are you tracking your emails?
4. WHERE are you sending your emails?
5. WHEN should you send your emails?
6. WHAT do you write in your emails?

16. 5. When are you sending your emails?
Send at times during users’
work commute or downtime.

17. 1. WHY send emails??
2. WHO is sending your emails?
3. HOW are you tracking your emails?
4. WHERE are you sending your emails?
5. WHEN should you send your emails?
6. WHAT do you write in your emails?

18. GET THE OPEN!

19. 6. What do you write in your emails?
Sender NameData <sender@email.com>
Subscriber NameData <subscriber@email.
com>
Thurs, Jan 9, 2014 at 7:12PM
Subject line you wrote
serveryouuse.com

20. 6. What do you write in your emails?
Personal
EXAMPLES
Urgency
Intrigue
Brand

21. GET THE CLICK!
Buttons
Links

22. Hey SUBSCRIBER,
Here is my quick introduction. In 2 sentences I should be able to let you know who I am, why I’m writing to you, and
why this matters for you.
If you’ve made it this far… here is where I add a little more detail on what this email is about. No more than 2-3
sentences. I may be explaining details on my product, or the value that my product provides you as a customer. But I
should also not be too “sales-y”.
Here’s where I ask you to perform an action:
● ...like clicking a link
● ...or
If you’ve made it this far… then this was a pretty well-written email.
Thanks,
SENDER
1
2
3
6. What do you write in your emails?

23. 6. What do you write in your emails?
EXAMPLE

24. 6. What do you write in your emails?
EXAMPLE