1. How ‘cognitive business’ turns
overload into advantage.
DISRUPTION ON-TAP

2. TODAY’S GOAL
Leave with a firm grasp on how “AI advisors” can be a
tool and an opportunity for your business — and how
it will change the face of entrepreneurship.

3. REFERENCE
It’s about man and
machine.
Combating cognitive
overload.
youtube.com/watch?v=DROe1J63878

4. WHAT IS 10x
ENTREPRENEURSHIP?

5. IT’S ABOUT INNOVATION & SPEED
Endlessly searching for new ways to
do more and more with less and less.

6. PUTTING IT INTO CONTEXT

7. WE’RE GOING TO TALK ABOUT
Artificial intelligence in entrepreneurship.

8. MORE SPECIFICALLY...
Cognitive business.

9. WHAT IS COGNITIVE?
“Psychological processes involved in acquisition and
understanding of knowledge, formation of beliefs and
attitudes, and decision making and problem solving.”
businessdictionary.com/definition/cognitive.html

10. IN ENTREPRENEURSHIP TERMS...
Leveraging technology systems that…
● Understand,
● Reason, and
● Learn
Just like we do.

11. MORE SPECIFICALLY...
These systems:
● Understand the world through interaction,
● Reason by generating recommendations & hypotheses
● Learn from experts & data
...and they never stop improving.

12. OUR JOURNEY
● A new paradigm in entrepreneurship
● It’s all about the data
● Why now?
● What’s next?

13. A NEW PARADIGM IN
ENTREPRENEURSHIP

14. MAN + MACHINE
“The whole is greater than the sum of its parts.”
~Aristotle

15. LIMITS OF BIOLOGY
It’s human nature to stay focused on a single thing,
our brains are single-threaded.
So if you’re focusing on one thing, you could miss the
thing that’s coming out of the blue.

16. MACHINES DON'T THINK WE DO
Computers have an unblinking gaze
that can watch in all directions.
They can find a non-obvious pattern before it
becomes a pattern.
...a disruption waiting to be unleashed.

17. IT’S ABOUT AUGMENTATION
Cognitive business is human thinking
at machine scale.
Providing...

18. DISRUPTION ON-TAP
A cognitive business empowers you
to outthink your competitors.

19. IGNITING A PATH TO
ENLIGHTENMENT
via: johnkapeleris.com/blog/?p=1752

20. IT’S ALL ABOUT THE DATA

21. THE NEW COMPETITIVE
ADVANTAGE
“Data is the next great natural resource.”
Virginia “Ginni” Rometty
CEO of IBM

22. IoT IS FEEDING THE GROWTH OF
AI
The single most valuable commodity in 21st century
business is data.
And the Internet of Things is giving us access to
previously unknowable data.

23. WHY NOW?

24. NATURAL LANGUAGE
No more screen or
keyboard tapping.
Have a conversation.
youtube.com/watch?v=FPfQMVf4vwQ

25. DEEP LEARNING
90% of the world’s data was created in the past 2
years, 80% of it is unstructured.
Imagine if you could ask this data a question.
Deep learning is very good at making sense out of
unstructured data.

26. INTERNET OF THINGS
Making the invisible, visible.

27. WRAPPING IT UP

28. RECAP
Data is the new critical resource for business.
Man + machine provides speed & innovation.
To outthink your competitors.
Turning overload into advantage.

29. WHAT ARE YOUR THOUGHTS?
Is cognitive the future of business?

30. UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
10xnation.com