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16 Content Ideas for Employers to Share on Social Media
16 Content Ideas
for Employers to Share on Social Media
Recruiting is Marketing
“Job seekers are dying to know what it’s
like to work at your company. It’s the
employers job to tell them.”
-Chris Russell, CareerCloud
1. Your Hiring Process
Detail the steps in your hiring process. Let candidates know what
to expect when they apply. If you educate them on how it works
they’ll appreciate it, even if they don’t get the job.
2. Employee Stories
Showcase your star employees.
Let them tell their stories in their
own words. Ask them what they
like about working there.
Don’t script it, job seekers can
smell BS a mile away.
3. Company News/Awards
Don’t be afraid to brag a little. Leverage what your marketing
department is already promoting when it comes to important
company news, events or awards.
4. Videos of your office & employees
Show off your office.
Show off the people in the
office. Give the candidate
a virtual walk through of
where they’ll be working.
It doesn’t have to be
scripted, just keep it
honest and real.
5. Pictures (lots of them)
Take and share lots of pictures at
your company. Share them on
visual networks like Instagram,
Facebook and Snapchat.
Show employees in action, funny
makes your company unique.
6. How to impress your recruiters
Help candidates understand what
it takes to impress you in an
Give them tips on how they can
stand out or get your attention.
7. List of benefits
Every company has a list of benefits. Put them in a
list and tweet them regularly.
8. Job search advice
Give out your own job search advice and reshare/retweet career coaches
that are dishing out their own guidance.
Leverage your recruiters knowledge. Become an advocate for job
9. Welcome new employees
Welcome your new
employees on social.
will love it and so will
your newest hire.
10. Important industry news
Keep your candidates up to date on important changes in
your industry. The best way to do this is by following the
top news sites for your vertical and sharing their stories on
TIP: automate this by grabbing the RSS feed of your favorites
news sites and auto posting their headlines through IFTTT or
11. Reasons why people should work there
Survey your employees
and ask them why they
like to work there. Use
that list in your content
Job listings should only be a fraction of what you share on
social. For every job you put on social media, publish 4
other pieces of content for candidates.
TIP: be sure to include Job title, location and a hashtag like #job
to make sure your jobs are optimized for sites like twitter. Also,
add a pic to every job tweet.
13. Inspirational quotes
Quotes about work/career/success
are great attention getters. They tend
to be shared a lot among users.
Find your favorite quotes and put
them into your content rotation.
14. Holiday Reminders
Tie in your recruitment
marketing with holidays.
From the 4th of July to
Labor Day to Christmas
there are plenty of days to
fill up your content calendar.
15. Links to your social media channels
Cross promote ALL your social media channels on each other.
16. Company mission statement / values
Grab copy from your
company website like the
mission statement, values or
other culture related info and
post those missives.
Content is King, Now Get Out There and Publish!
“Employers should think of themselves
as a newsroom for candidates.”
-Chris Russell, Founder of CareerCloud