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16 Content Ideas for Employers to Share on Social Media

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16 Content Ideas for Employers to Share on Social Media

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Learn what you should be sharing on social media as an employer. Candidates want to know about life at your company, its your job to tell them.

Learn what you should be sharing on social media as an employer. Candidates want to know about life at your company, its your job to tell them.

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16 Content Ideas for Employers to Share on Social Media

  1. 1. 16 Content Ideas for Employers to Share on Social Media Presents
  2. 2. Recruiting is Marketing “Job seekers are dying to know what it’s like to work at your company. It’s the employers job to tell them.” -Chris Russell, CareerCloud
  3. 3. 1. Your Hiring Process Detail the steps in your hiring process. Let candidates know what to expect when they apply. If you educate them on how it works they’ll appreciate it, even if they don’t get the job.
  4. 4. 2. Employee Stories Showcase your star employees. Let them tell their stories in their own words. Ask them what they like about working there. Don’t script it, job seekers can smell BS a mile away.
  5. 5. 3. Company News/Awards Don’t be afraid to brag a little. Leverage what your marketing department is already promoting when it comes to important company news, events or awards.
  6. 6. 4. Videos of your office & employees Show off your office. Show off the people in the office. Give the candidate a virtual walk through of where they’ll be working. It doesn’t have to be scripted, just keep it honest and real.
  7. 7. 5. Pictures (lots of them) Take and share lots of pictures at your company. Share them on visual networks like Instagram, Facebook and Snapchat. Show employees in action, funny moments, events...whatever makes your company unique.
  8. 8. 6. How to impress your recruiters Help candidates understand what it takes to impress you in an interview. Give them tips on how they can stand out or get your attention.
  9. 9. 7. List of benefits Every company has a list of benefits. Put them in a list and tweet them regularly.
  10. 10. 8. Job search advice Give out your own job search advice and reshare/retweet career coaches that are dishing out their own guidance. Leverage your recruiters knowledge. Become an advocate for job seekers!
  11. 11. 9. Welcome new employees Welcome your new employees on social. Prospective candidates will love it and so will your newest hire.
  12. 12. 10. Important industry news Keep your candidates up to date on important changes in your industry. The best way to do this is by following the top news sites for your vertical and sharing their stories on occasion. TIP: automate this by grabbing the RSS feed of your favorites news sites and auto posting their headlines through IFTTT or Twitterfeed.com
  13. 13. 11. Reasons why people should work there Survey your employees and ask them why they like to work there. Use that list in your content marketing.
  14. 14. 12. Jobs Job listings should only be a fraction of what you share on social. For every job you put on social media, publish 4 other pieces of content for candidates. TIP: be sure to include Job title, location and a hashtag like #job to make sure your jobs are optimized for sites like twitter. Also, add a pic to every job tweet.
  15. 15. 13. Inspirational quotes Quotes about work/career/success are great attention getters. They tend to be shared a lot among users. Find your favorite quotes and put them into your content rotation.
  16. 16. 14. Holiday Reminders Tie in your recruitment marketing with holidays. From the 4th of July to Labor Day to Christmas there are plenty of days to fill up your content calendar.
  17. 17. 15. Links to your social media channels Cross promote ALL your social media channels on each other.
  18. 18. 16. Company mission statement / values Grab copy from your company website like the mission statement, values or other culture related info and post those missives.
  19. 19. Content is King, Now Get Out There and Publish! “Employers should think of themselves as a newsroom for candidates.” -Chris Russell, Founder of CareerCloud www.CareerCloud.com

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