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16 Content Ideas
for Employers to Share on Social Media
Presents
Recruiting is Marketing
“Job seekers are dying to know what it’s
like to work at your company. It’s the
employers job to tell them.”
-Chris Russell, CareerCloud
1. Your Hiring Process
Detail the steps in your hiring process. Let candidates know what
to expect when they apply. If you educate them on how it works
they’ll appreciate it, even if they don’t get the job.
2. Employee Stories
Showcase your star employees.
Let them tell their stories in their
own words. Ask them what they
like about working there.
Don’t script it, job seekers can
smell BS a mile away.
3. Company News/Awards
Don’t be afraid to brag a little. Leverage what your marketing
department is already promoting when it comes to important
company news, events or awards.
4. Videos of your office & employees
Show off your office.
Show off the people in the
office. Give the candidate
a virtual walk through of
where they’ll be working.
It doesn’t have to be
scripted, just keep it
honest and real.
5. Pictures (lots of them)
Take and share lots of pictures at
your company. Share them on
visual networks like Instagram,
Facebook and Snapchat.
Show employees in action, funny
moments, events...whatever
makes your company unique.
6. How to impress your recruiters
Help candidates understand what
it takes to impress you in an
interview.
Give them tips on how they can
stand out or get your attention.
7. List of benefits
Every company has a list of benefits. Put them in a
list and tweet them regularly.
8. Job search advice
Give out your own job search advice and reshare/retweet career coaches
that are dishing out their own guidance.
Leverage your recruiters knowledge. Become an advocate for job
seekers!
9. Welcome new employees
Welcome your new
employees on social.
Prospective candidates
will love it and so will
your newest hire.
10. Important industry news
Keep your candidates up to date on important changes in
your industry. The best way to do this is by following the
top news sites for your vertical and sharing their stories on
occasion.
TIP: automate this by grabbing the RSS feed of your favorites
news sites and auto posting their headlines through IFTTT or
Twitterfeed.com
11. Reasons why people should work there
Survey your employees
and ask them why they
like to work there. Use
that list in your content
marketing.
12. Jobs
Job listings should only be a fraction of what you share on
social. For every job you put on social media, publish 4
other pieces of content for candidates.
TIP: be sure to include Job title, location and a hashtag like #job
to make sure your jobs are optimized for sites like twitter. Also,
add a pic to every job tweet.
13. Inspirational quotes
Quotes about work/career/success
are great attention getters. They tend
to be shared a lot among users.
Find your favorite quotes and put
them into your content rotation.
14. Holiday Reminders
Tie in your recruitment
marketing with holidays.
From the 4th of July to
Labor Day to Christmas
there are plenty of days to
fill up your content calendar.
15. Links to your social media channels
Cross promote ALL your social media channels on each other.
16. Company mission statement / values
Grab copy from your
company website like the
mission statement, values or
other culture related info and
post those missives.
Content is King, Now Get Out There and Publish!
“Employers should think of themselves
as a newsroom for candidates.”
-Chris Russell, Founder of CareerCloud
www.CareerCloud.com

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16 Content Ideas for Employers to Share on Social Media

  • 1. 16 Content Ideas for Employers to Share on Social Media Presents
  • 2. Recruiting is Marketing “Job seekers are dying to know what it’s like to work at your company. It’s the employers job to tell them.” -Chris Russell, CareerCloud
  • 3. 1. Your Hiring Process Detail the steps in your hiring process. Let candidates know what to expect when they apply. If you educate them on how it works they’ll appreciate it, even if they don’t get the job.
  • 4. 2. Employee Stories Showcase your star employees. Let them tell their stories in their own words. Ask them what they like about working there. Don’t script it, job seekers can smell BS a mile away.
  • 5. 3. Company News/Awards Don’t be afraid to brag a little. Leverage what your marketing department is already promoting when it comes to important company news, events or awards.
  • 6. 4. Videos of your office & employees Show off your office. Show off the people in the office. Give the candidate a virtual walk through of where they’ll be working. It doesn’t have to be scripted, just keep it honest and real.
  • 7. 5. Pictures (lots of them) Take and share lots of pictures at your company. Share them on visual networks like Instagram, Facebook and Snapchat. Show employees in action, funny moments, events...whatever makes your company unique.
  • 8. 6. How to impress your recruiters Help candidates understand what it takes to impress you in an interview. Give them tips on how they can stand out or get your attention.
  • 9. 7. List of benefits Every company has a list of benefits. Put them in a list and tweet them regularly.
  • 10. 8. Job search advice Give out your own job search advice and reshare/retweet career coaches that are dishing out their own guidance. Leverage your recruiters knowledge. Become an advocate for job seekers!
  • 11. 9. Welcome new employees Welcome your new employees on social. Prospective candidates will love it and so will your newest hire.
  • 12. 10. Important industry news Keep your candidates up to date on important changes in your industry. The best way to do this is by following the top news sites for your vertical and sharing their stories on occasion. TIP: automate this by grabbing the RSS feed of your favorites news sites and auto posting their headlines through IFTTT or Twitterfeed.com
  • 13. 11. Reasons why people should work there Survey your employees and ask them why they like to work there. Use that list in your content marketing.
  • 14. 12. Jobs Job listings should only be a fraction of what you share on social. For every job you put on social media, publish 4 other pieces of content for candidates. TIP: be sure to include Job title, location and a hashtag like #job to make sure your jobs are optimized for sites like twitter. Also, add a pic to every job tweet.
  • 15. 13. Inspirational quotes Quotes about work/career/success are great attention getters. They tend to be shared a lot among users. Find your favorite quotes and put them into your content rotation.
  • 16. 14. Holiday Reminders Tie in your recruitment marketing with holidays. From the 4th of July to Labor Day to Christmas there are plenty of days to fill up your content calendar.
  • 17. 15. Links to your social media channels Cross promote ALL your social media channels on each other.
  • 18. 16. Company mission statement / values Grab copy from your company website like the mission statement, values or other culture related info and post those missives.
  • 19. Content is King, Now Get Out There and Publish! “Employers should think of themselves as a newsroom for candidates.” -Chris Russell, Founder of CareerCloud www.CareerCloud.com