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1. The New Twitter: Design, Functionality
and Strategy

2. There have been a lot of changes to a
range of social sites over the past few
months, but none quite as excellent,
as Twitter. For some reason, the
Twitter team really gets it right.

3. There are a whole new range of
possibilities to consider early this year,
as they roll out a dazzling variety of
changes, that are making businesses
smile all the way to the bank. Today,
we take a closer look at your future
Twitter strategy.

4. Redesign and Simplicity

5. Twitter’s mantra has always been
about simplicity, and they do a great
job of keeping that intact with these
new changes. The redesign has shifted
their basic navigation buttons to the
left, instead of the right – and the
three main buttons are now home,
connect and discover, at the top.

6. The most interesting is the discover
tab that pulls in articles and posts from
around the internet, that have been
tweeted about.

7. Twitter Brand Pages are Coming

8. Aside from small improvements to
search and navigation – the biggest
change was the introduction of Twitter
brand pages. Right now, you can’t set
yours up yet, but the microblogging
platform plans to open them to the
public in the next few months. This is
what you’ll want to keep an eye out
for, as it enhances your business
profile on Twitter. More clicks, media
and sales are on the horizon.

9. The brand pages are outstanding.
They’re reminiscent of Youtube’s
brand pages, only they’re much easier
to look at, and use. When the brand
pages are rolled out, you’ll be able to
display a much larger logo or avatar to
your fans – and you can upload a
‘banner’ graphic below your
information for better brand identity.

10. In the spirit of providing great content
to your Tweeting fans, you can also pin
certain tweets to the top of your page.
This means businesses can promote
certain tweets continually, without
having to tweet a million times about
something important. On the right,
you’ll have a list of your information –
like who you’re following, and what
lists you’re involved with.

11. But I have to say – the best part of the
new brand pages is the media
functionality. Now, each tweet that
contains a video or image has the
ability to expand that media right on
the page. And every single reply that
you get from fans is detailed below the
tweet, so that others can join in the
conversation more efficiently.

12. Improved Communication Across The
Board

13. This has turned Twitter into a much
more convincing social community.
Before, on personal profile pages,
messages were disjointed and it was
difficult to keep track of group
conversations. The new layout means
that videos and images are equally as
important as Facebook videos and
images – as they prompt additional
interaction.

14. Brand page owners can set certain
tweets so that the media is open, for
visual impact, to enhance their pages.
The pitfalls of this new functionality
are already becoming apparent. Coke
for example, spends a lot of time
replying to individual tweeters, which
makes their brand page seem one
dimensional.

15. The new layout and design will have
Twitter marketing strategists searching
for ways to even out the content influx
and replies. Timing, scheduling and
media are definitely going to become
more important. All in all, a fantastic
step up for Twitter. We can’t wait until
we can get our brand page up!

16. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

17. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

18. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

19. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com