6. The largest “what’s hot” network BuzzFeed Partners 140 million Tracking the actual sharing activity on 150 million uniques (2 billion page views) of partner sites Buzzfeed.com 8 Million
7. Viral Monitor of your content, & the web. Track and measure earned media Real-time viral meme tracker Snooki snacks
8. Buzzfeed Social StrategyEncourage sharing on BuzzFeed & the BuzzFeed Network with compelling viral content. Optimize Verizon campaigns on viral rank, pulled from BuzzFeed or any source. Viral Lift = Sharing = Success! Buzzfeed promotes viral sharing by running across our network. DSPs Your Content Our Measurement Social Sharing
9. The BuzzFeed Audience * 65% 44% 18-26 MALE AGE COLLEGE GRADUATES $60K - $100K HHI Data: Quantcast *However the “average” doesn’t do an accurate job of explaining our audience, as it’s driven by the actual pieces of viral content
10. ...and BuzzFeed users do the most sharing. Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than direct clicks. *Hill Holiday Study, Advertising Age, 7/21/10
12. BuzzFeed Home Page Placements Using High Performing BuzzFeed Story Units, Thumbnails, Badges and 300x250’s to seed and share Verizon content, driving to BuzzFeed Story Pages.
13. BuzzFeed Viral Stories Utilize the BuzzFeed Editorial Team to create awareness for Verizon by creating BuzzFeed posts that go viral across the web!
Our uses will accelerate Train tracks, lets us be your diesel engine that pulls you along on the social graph train tracks. Engine that pulls you along on the social graph
