Case study for AS Media.

1. Aardman
The Pirates! In an Adventure with
Scientists!

2. List of peoples involved in making: The Pirates! In an Adventure with Scientists!
Production Companies:
Columbia Pictures (present)
Sony Pictures Animation (present)
Aardman Animations (as Aardman)
Distributors:
Sony Pictures Worldwide Acquisitions (SPWA) (2012) (World-wide) (all
media)
AcmeFilm (2012) (Lithuania) (theatrical)
Andes Films (2012) (Chile) (theatrical)
Andes Films (2012) (Peru) (theatrical)
B&H Film Distribution (2012) (Ukraine) (theatrical)
Columbia Pictures (2012) (USA) (theatrical)
Columbia TriStar Warner Filmes de Portugal (2012) (Portugal) (theatrical)
Distribute Movie (2012) (Uruguay) (theatrical)
Feelgood Entertainment (2012) (Greece) (theatrical)
InterComFilm (2012) (Romania) (theatrical)
Sony Pictures Filmverleih (2012) (Austria) (theatrical)
Sony Pictures Releasing Canada (2012) (Canada) (theatrical)
Sony Pictures Releasing (2012) (Argentina) (theatrical)
Sony Pictures Releasing (2012) (Belgium) (theatrical)
Sony Pictures Releasing (2012) (Germany) (theatrical)
Sony Pictures Releasing (2012) (France) (theatrical)
Sony Pictures Releasing (2012) (UK) (theatrical)
Sony Pictures Releasing (2012) (Netherlands) (theatrical)
Sony Pictures Releasing (2012) (Singapore) (theatrical)
Sony Pictures Releasing (2012) (USA) (theatrical)
Walt Disney Studios Sony Pictures Releasing (WDSSPR) (2012) (Russia)
(theatrical)
Feelgood Entertainment (2012) (Greece) (DVD) (3D Blu-ray)
Sony Pictures Home Entertainment (2012) (Germany) (DVD)
Sony Pictures Home Entertainment (2012) (USA) (DVD)
Sony Pictures Home Entertainment (2012) (USA) (Blu-ray) (DVD)
Other Companies:
Goldcrest Post Production London (re-recording studio) (as Goldcrest Post
Production Ltd. London)
Technicolor (digital intermediate) (as Technicolor Creative Services)
Abbey Road Studios (music recorded and mixed at)
Cod Steaks (set construction)
John Wright Modelmaking (production armatures and specialist props)
Madison Gate Records (soundtrack)
Royal Society, The (thanks)
Kodak Motion Picture Film (film stock)
Deluxe (film prints by)
Dolby Digital (in selected theatres)
SDDS Sony Dynamic Digital Sound (in selected theatres)
Datasat Digital Entertainment (in selected theatres) (as Datasat Digital Sound)
5th Kind (digital asset management) (uncredited)
Aquarium Studios (voice recording) (uncredited)
De Lane Lea (ADR recording) (uncredited)
Hothouse Music (music supervision by) (uncredited)
London Voices (choir)
OTC Productions (digital asset management) (uncredited)
Sapex Scripts (post production script services) (uncredited)
Sony have many networks around the
world, and are a massive part in the film
industry. Each website you go too is
different. For example, if you go to the US
site of Sony and change your language to
UK, it is a completely different site.

3. The importance of cross media convergence and
synergy in production, distribution, and marketing
Columbia is owned by Sony, which helped to produce and distribute the movie.
The film is loosely based on The Pirates! in an Adventure with Scientists,
the first book from Gideon Defoe's The Pirates! Series.
Soundtrack
Film score by Theodore Shapiro
1. "I Hate Pirates!" 2:25
2. "Attacking Ships" 2:22
3. "The Competition" 2:18
4. "Not a Total Success" 2:03
5. "The Ascent of Man" 0:38
6. "Masked Monkey Chase" 2:20
7. "Attacking the Beagle" 2:31
8. "Feathery Heart and Soul" 0:43
9. "Fog on the Thames" 1:02
10. "Girl Guides" 2:24
11. "Wait a Mo'!" 5:17
12. "Dreams Turn to Dust" 0:46
13. "The Captain's Dream" 1:33
14. "Baby Clothes" 2:56
15. "The Queen's Lair" 4:28
16. "Market Chase" 1:59
17. "The Dream Fulfilled" 3:23
18. "Panda Face Fritters" 2:51
19. "Poor Defenseless Me" 4:28
20. "Unpardoned"

4. The technologies that have been introduced in recent
years at the levels of production, distribution,
marketing, and exchange
https://www.facebook.com/jointhepiratecaptain
Follow Pete Lord on Twitter
http://twitter.com/PeteLordAardman

5. The significance of proliferation in hardware and
content in institutions and audiences
Proliferation, in terms of hardware is the increasingly varied and
technologies that are used to produce, distribute and exhibit or offer the
film to the public.
Production
HD Cameras such as Red Scarlets, Canon 1D’s and 5D’s, motion capture
technology and a Green Screen.
Distribution
35mm and 70mm prints, DVD’s, UMD’s, Digital Downloads.
Marketing
Trailers, Posters, Viral Campaigns. Facebook, Twitter, Reddit.
Exhibition & Consumption
3D, IMAX, Digital Screens & Digital Projection, Tablet Systems.

6. The importance of technological convergence for
institutions and audiences
Captain’s Log Production Blog
http://uk.movies.yahoo.com/blogs/movieeditors/pirates-adventure-scientists-exclusivefeaturette-181357068.html

7. The issues raised in the targeting of national and local
audiences by international and global institutions
International Issues
The film was released in North America, Australia and New Zealand as The Pirates! Band of Misfits. The official explanation from Aardman was that Defoe's
books don't have "the same following outside of the UK," so it was not necessary to keep the original title. Hugh Grant, the voice of The Pirate Captain, said
that the studio "didn't think the Americans would like the longer title." Response from the director of the film, Peter Lord, was that "some people reckoned
the UK title wouldn't charm/ amuse / work in the US. Tricky to prove eh?" Quentin Cooper of the BBC analysed the change of the title and listed several
theories. One of them is that the British audience is more tolerant for the eccentricity of the British animators. Another is that the film makers did not want to
challenge the US viewers who do not accept the theory of evolution. He also developed his own explanation, in which he notes that the word "scientist" is
rarely used in the Hollywood films due to it not being "cool," representing "the mad scientist or the dweeby nerd that dress funny, have no social skills, play
video games, long for unattainable women.
Russell Tovey as Albino Pirate (UK version)
Anton Yelchin as Albino Pirate (US version
Ben Whitehead as Pirate Who Likes Sunsets and Kittens (UK Version)
Al Roker as Pirate Who Likes Sunsets and Kittens (US Version)
These differences in casting are probably down to colloquial accents or preferences and denotations of accents and idioms in different cultures.
The film has grossed $123,054,041 worldwide. $26 million came from United Kingdom,[35] $31 million from the United States and Canada, along with around
$92 million from other territories, including the UK. This shows that it is likely that more money was made in the UK than anywhere else.
Issues with Unique Communities
In January 2012, it was reported that the latest trailer of The Pirates! attracted some very negative reactions from the "leprosy community". In the trailer that
was released in December, The Pirate Captain lands on a ship demanding gold, but is told by a crew member, "Afraid we don't have any gold old man, this is a
leper boat. See," when his arm falls off. Lepra Health in Action and some officials from the World Health Organization, expressed that the joke shows the
illness in a derogatory manner, and it "reinforces the misconceptions which leads to stigma and discrimination that prevents people from coming forward for
treatment." They demanded an apology and removal of the offending scene, to which Aardman responded: "After reviewing the matter, we decided to
change the scene out of respect and sensitivity for those who suffer from leprosy. The last thing anyone intended was to offend anyone...". LHA responded
that it was "genuinely delighted that Aardman has decided to amend the film," while the trailer was expected to be pulled down from websites, and the
theatrical version of the film has the word "leper" replaced with "plague".

8. The ways in which your own experiences of media
consumption illustrate wider patterns and trends of
audience behaviour
My own personal experiences of the way in which media is changing vary from the differences
in prices but also in the new technologies in which our generation is throwing at us. It’s not
just in cinemas that we watch films anymore. When films first came out it was only at the
cinema that people could consume film, then in the 1970’s it was widely available on VHS.
VHS was then outdated by DVD and then it became available in HD (high definition) which has
now become outdated by blu-ray. It isn’t just on the big screens of cinema that film is
available but also on the big screens at home as televisions are getting bigger, so the film
experience can now be replicated at home. Film has also moved onto the smaller screens of
phones and mp4 players by downloads. Due to this film has to attract its viewers again by
issuing deals for example orange Wednesdays and student Thursdays, and this was targeted
towards kids and students. Media companies are buying rights to show films on television
channels, for example Sky Movies. All of this takes away cinemas viewers and can place them
in the same cinema situations at home. Marketing of films has also changed our experience as
we can almost be brain washed into watching “blockbuster” as they are everywhere,
therefore Warner bros and similar tycoons can almost monopolise the market as smaller film
companies like Shane Meadows can be overshadowed as they cannot afford to market their
films with such authority.

9. • http://en.wikipedia.org/wiki/The_Pirates!_In_an_Adventure_with_Scienti
sts_(film)
• http://en.wikipedia.org/wiki/A_Matter_of_Loaf_and_Death
• http://en.wikipedia.org/wiki/Aardman_Animations
• http://www.imdb.com/title/tt1430626/companycredits?ref_=tt_dt_co
• http://www.imdb.com/title/tt1118511/

10. Sony
• Sony had a massive influence in this film. Even
though Aardman did all the hard work of
creating the animation and filming the whole
thing, they needed some big companies, in
this case Sony, to boost the production and to
get it out there.

11. Open Season
• In terms of animated films, Sony produced
‘Open Season’. It was released in 2006 and
made $197,309,027 compared too Pirates,
which made $123,054,041 . Sony had a large
part to play in the release of Pirates as
mentioned before, but it shows that if they
release there own animated movie, it has
made more money than if they ‘boost’ the
production of a movie.

12. • As a promotion for the release of The Pirates!,
Sony attached to every DVD and Blu-ray a
code to download a LittleBigPlanet 2 mini
pack of Sackboy clothing that represents 3 of
the characters: The Pirate Captain, Cutlass Liz
and Black Bellamy.