4. Apple iBeacon
There is a lot of talk about what iBeacon might mean for micro-location and wireless payments. . .
5.
6. iBeacon is an Apple software development kit (SDK)
for the Bluetooth Low Energy (LE) Proximity profile.
A feature of Bluetooth 4.0 built to consume low
amounts of energy.
A small Bluetooth transmitting device which talks to
BLE enabled devices.
What is iBeacon?
7. • Bluetooth LE proximity profile
• Beacon ‘characteristics’
• Existing iOS Location APIs integration
• 128 bit encryption
• Bluetooth LE for Android
Technology behind iBeacon
iBeacon SDK
9. Proximity
Beacons report:
• The iBeacon identity ID
• A short phrase
• Proximity
• Accuracy of proximity measure
What can a Beacon tell us?
10. Triangulation
• Proximity to several beacons can
provide precise location by triangulation
• The more dense the beacons, the
greater the precision
What can a Beacon tell us?
11. • Optimal range of 10-50 meters
• Android OS 4.3 and above, iPhone 4s and
above, PCs, Laptops
• Security built-in
• Cost $20-30
• Optimal range of 4cm
• Android, some PCs
• Reliant on security of app implementation
• Cost 10c per tag
Bluetooth LE vs NFC
Bluetooth
12. Bluetooth in Action - Apple TV set up
Bluetooth
Tap phone against the TV for your first iTunes sign in.
Eradicates the need to use Apple TV remote to enter letters one at a time.
13. Bluetooth in Action - PayPal Hands-free wireless payments
Bluetooth
PayPal its soon to release Bluetooth 4.0 dongle device which
will make it easier to pay with PayPal than a credit card.
• Knows who you are when you walk in.
• Extending PayPal’s reach to POS.
• Check-in to pay; no need to open application.
• 10-50 meter range.
• Geo-fencing and micro-location.
14. Bluetooth in Action - Bluetooth tracking devices
Bluetooth
• 4.1 mm thick
• Buzzer and light
• Alert when something gets out of
range & moves closer in range
• Lasts up to 1 year
• Use on pets, keys, luggage, car
15. iBeacons in Action - MLB
Bluetooth
• Partnered with Citi Field
• Guide to the park and to your seat
• Auto display tickets at gate
• Location based ads & information
17. iBeacons in Action - Macy’s and shopkick
Bluetooth
• Partnership with shopkick
• Deals offered on store entry
• Beacons by particular items for special offers
18. What can act as an iBeacon?
The Beacon
iOS 7 devices: iPhones and iPads Dedicated Beacon hardware
28. Considerations
• Too easy to spam with messages!
• User must have Bluetooth enabled
• Interference is an issue, especially in built up areas
• Range can be affected severely by density of people,
position of walls, etc
• Testing is vital to tailor the experience to the space
• Calibration of the beacons is essential as well as their
spacing
30. A second traveler explores the airport terminal and receives personalized
coupons on his phone from nearby stores, markets and restaurants.Coupons
Coupons sent to a
user’s phone based
on their interests