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Content Standards
The learner demonstrates understanding of media and information
literacy (MIL) and MIL related concepts.
Performance Standards
The learner organizes a creative and interactive symposium for the
community focusing on being a media and information literate
individual.
Learning Objectives
1. Explain how the evolution of the media from traditional to new
media shaped the values and norms of people and society.
2. Examine the technology or resources available during the
prehistoric age, the industrial age, the electronic age and the
new or digital age.
3. Identify the devices used by people to communicate to each
other, store information, and broadcasting information across
the different ages.
What was are last topic or lesson all
about and how it help us in our daily
living?
001
Activity:
FIRST GAME
Guess the pictures
___________________________
Guess the picture
___________________________
Guess the picture
_________________________
__
Guess the picture
_________________________
__
THE EVOLUTION OF
TRADITIONAL TO NEW
MEDIA
001
What are the four Media Evolution Peroid
Pre-Industrial
Age
Electronic Age 005
003
006
Industrial Age
ddssss
Information Age
• People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze,
copper and iron.
Examples:
Cave paintings (35,000 BC)
Pre-industrial age
Papyrus in Egypt (2500 BC) Clay tablets in Mesopotamia (2400
BC)
Acta Diurna in Rome (130
BC)
Dibao in China (2nd Century)
Codex in the Mayan
region (5th Century)
Printing press using
wood blocks (220
AD)
INDUSTRIAL AGE (1700s-1930s)
• People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various
products (including books through the printing press).
Examples:
Printing press for mass production (19th century)
Typewriter (1800) Telephone (1876)
Motion picture
photography/projection
(1890)
Motion picture with
sound (1926)
Punch Cards Telegraph
ELECTRONIC AGE
(1930s-1980s)
• The invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In
this age, long distance communication became
more efficient.
Television (1941)
Transistor Radio
Large electronic computers- i.e.
EDSAC (1949) and UNIVAC 1
(1951)
Mainframe computers
- i.e. IBM 704
(1960)
Personal computers - i.e. Hewlett-Packard
9100A (1968), Apple 1 (1976)
OHP, LCD Projectors
Web browsers: Mosaic
(1993), Internet Explorer
(1995)
Blogs: Blogspot (1999),
LiveJournal (1999), Wordpress
(2003)
• The Internet paved the way for faster communication and the creation of
the social network. People advanced the use of microelectronics with the
invention of personal computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized. We are now living
in the information age.
INFORMATION AGE (1900s-2000s)
Social networks: Friendster
(2002),
Multiply (2003), Facebook (2004)
Microblogs: Twitter
(2006), Tumblr
(2007)
1. What media is used in industrial age?
2. What are the difference of industrial age and electronic age?
3. How did the electronic age started?
Activity 1

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