4. About Me
• ID: Christina Hsu ( 徐志瀟 )
• HP: 17 Years Old (Since 1996)
• Guilds: UserJoy( 宇峻奧汀 ) 、 Dreamforce ( 次
方 ) 、 Lager ( 雷爵 ) 、 Gamania ( 遊戲橘
子 ) 、 FunTown ( 戲谷 )
• Attributes: Game Designer (assistant of ADM and
CS ) 、 Marketing Manager 、 Product Manager
、 Biz Dev. Manager 、 Market Intelligence
Researcher 、 Producer
• An Indie game developer since 2013, CEO of
Purple Cat Game Studio
5. My Strength in Game Industry
Go through the complete flow
Pitch ➙ Proposal ➙ Development ➙ QA ➙
Manufacture ➙ Release ➙ Distribution ➙
Marketing ➙ Operation
Cross-platform, multi-devices
PC, Console, Mobile (Missing Part: Arcade)
Set-top-box, Inflight Game
Cross-culture Experience
Dozen Version for Ten Territories
BD, Localization, Support
6. Purple Cat Game Studio
Goal: Make the World A Better Place with Our
Games
Focus on Cross-platform development
App and Browser-based
New Devices (Google Glass?)
Business Model
Subscription
F2P + IAP
IAD
13. Industry Chain (Old Rules)
Game Studio
Content
Provider
IP Provider
Service
Provider
Game
Publisher
ISP
Channel
Game
Operator
Game
Distributor
Retail Points
Connection Media Cyber Cafe
End User Game Player
24. Revenue per Download, March
2013
Revenue per Download, iOS Games, March 2013
Revenue per Download, Google Play Games, March
2013
AppAnnie, May 2013
25. Self-publish or get published?
Get published?
If you get solid commitments on
marketing budget and
promotional efforts
Self-publish?
Promote budget to make
Apple/Google feature your app
Big Data Analysis to improve UX
26. My Opportunities & Challenges
Purple Cat is a small studio: Survival First
Our Own Titles vs. Work For Hire
Find Talents
Management (project, finance ---)
Innovation
Core Gameplay
Business Model
Global Market
Global Competitors