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Technnology trends

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Technnology trends

  1. 1. Wearable devices are increasingly common in the travel industry today and are being used in a wide variety of ways. They are allowing companies to offer a more personalized and streamlined service, which is good for them, as well as suitable for companies looking to avoid wasted time and queuing. One great example of how wearable devices are now being used in travel is at the Walt Disney Company. They've adopted RFID wristbands called MagicBands that allow customers to connect with the infrastructure inside Disney theme parks in various ways. 2
  2. 2. Another trend that's already made its way into many hotel rooms around the world is voice activation. Voice activation is taking off in many sectors right now, not just in travel and tourism. More and more people are making Google searches via voice and using voice to text apps for work. This rise in usage means they're used to using their voices to make stuff happen around them in their day to day life. In terms of how voice activation is happening in the travel and tourism industry, it's allowing people to turn on TVs and control other devices and appliances in their hotel rooms with their voice.
  3. 3. Virtual reality is another of the major tourism trends disrupting the industry and capitalising on the technology can give you an edge over rivals who have not yet adopted it. Through online VR tours, customers can experience hotel interiors, restaurant interiors, outdoor tourist attractions and more, all from their home. Crucially, they are able to do this at the decision-making phase of the customer journey. This can then be the difference between customers completing a booking or backing out and VR is especially useful within the context of COVID, where customers may have second thoughts and may need extra encouragement to press ahead with their plans.
  4. 4. The idea of a robot serving you your drink in a hotel bar is no longer a sci-fi fantasy. Instead, it's a reality in some parts of the world. Robots can now also man check-in desks out of hours. Automation is also making the booking experience more straightforward than ever. Chatbots are increasingly used by travel companies to answer customer questions and to offer tailored deals that meet customer needs. Smart chatbots are a big part of how many travel and tourism companies are adopting artificial intelligence and everything it can provide to the customer.
  5. 5. Recognition technology is making its way into many airports and travel hubs already. If you've been to a large, modern airport recently, you'll probably have used a face recognition system to make your way through passport control. It's possible to scan your face and match it to your passport. There were some hiccups and inconsistencies with this technology when it first came to market but, those problems are now less bothersome to airports. They offer a safe and fast way to check a person's identity as they enter a country, and they'll only become more common.

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