1.
Present like a pro

2.
You design your Outcome

3.
The Audience
• What does the listener need to understand?
– Research your audience
• Best communicators focus on the Receiver
– Consider How the Message will be Received,
not only on Your Message
• Consider not only what you want them to Think,
but also what to Feel?
• Follow-up, what stood out?

4.
The Audience continued
• Credible, Passionate and Engaged
• Show the audience that you believe in your
message
• Show through preparation, message and
delivery that the audience is important to you.
• Give both what they want and what they need
• Relate to the audience’s situation

5.
Listen to your Audience
A talk to VCs?
– find some VCs and ask, “What is the most
challenging thing about what you do”?
– Frame your presentation around feedback

6.
Strive for Impact,
not Perfection

7.
2x
Seconds

8.
First four Minutes
• Four minutes will Determine the remaining
40 minutes
• Frame your talk
• Build rapport with the audience

9.
Smile
• Smile is a universal expression
• Opening: sip from water, smile and deliver
– Form a ritual, like Jordan bouncing the
basketball three time before a free throw
• Smile with your eyes

10.
Determine Burning Questions
• Rapid Pre-wire
• Smile & Handshake
• Speak to the audience first

11.
Idea Collector
• Look for lessons in life
• Newspaper clippings, the out of the ordinary
• Movie quotes
• A Photo
• Art
• Graphs or a profound statistic
• Or Question other’s data by asking why?
• Organize your ideas for when you need them

12.
Use Trends
• Audiences like learning trends & anti-trends
• Research trends that can influence your
audience’s field

13.
Means of Persuasion
1. Who you are The talk
Your Delivery
2. What you say (content)
You
3. How you say it
The Audience
4. What they need to hear

14.
Simplicity comes with Mastery of your Subject

15.
A Presentation is Always Longer
• Actual delivery will fuel extra sentences
and even adhoc questions
• Plan ahead by cutting the talk to its core

16.
Be prepared with a Back-up
• Second Presentation at least 30% shorter

17.
Open your mouth
• Work the mike
– Fine-tune the volume
– Adjust your distance
– Aim to add texture & clarity to your voice
• Use Pauses

18.
Think: Value, Receiver, Simplicity
– Natural speaking comes from repetition and
practice
– Jack Nicholson…concentration and truthful
performance.

19.
Think Quality
• Unity, lyricism, poetry, and love
– Connect to the heart “Stay hungry, stay foolish” *1
– Enjoy the Experience
– Demonstrate sincere emotions
"I just love the work…
I love to act."
-Jack Nicholson *2

20.
At the End: Express sincere Thanks
• Show sincere interest in others
• Ask what they learned
• Or Share what you learned

21.
Q&A
• When someone disagrees, say “Thank you” for a
fresh perspective.
– Appreciate them, make them feel safe.
– Humility goes a long way
• Never embarrass an audience member
• Remember, people love hearing their names
• Motivate questioners with a small reward for
strong answers or questions (candy, a company pin, T-shirt…)

22.
Q&A
• Ask back, “That is a particular good question.
What do you think we should do?”
– Empower the audience
• Employ a metaphor
• Apply an analogy
• Utilize history, “when we look at the trend-”

23.
Use a Checklist

24.
IMAGE CREDITS
“Photoshoper Art Designer”, by “A Libyan blurred smile” by Eric Lafforgue
marcomaie, upload Feb 8, 2008 © Upload Nov. 9, 2007 ©
Flickr Flickr
“Listen&understand” by Mihaela Muntean By Young Einstein, upload Aug 7, 2006
Upload April 18, 2008 © Flickr CC
Flickr
“Bento Box & Japanese Dishes” by
“Perfectionist” by Sarah Hobbs by Japanese Style Inc, 2006 ©
The Institute of Art of Chicago 2002 _ http://www.cherryblossomgardens.com/adi
Upload by hanneorla on Aug 16 2007. © shes3.asp
Flickr

25.
IMAGE CREDITS
“Conar Deployment” “Lenovo ThinkPad”
TowMeUp.com © Lenovo Group ©
Updated on 13 April 2006, Available at:
http://stucaruk.mystarband.net/Tow
MeUp%20Website/Conar.html
“Nicholson” by +positivecurfew, upload on
May 27, 2006 ©
Flickr
Inspired by email chain “Culture EAST vs. WEST”
Anonymous
“Lockheed L-1011 cockpit” by Tailspin T ©
Upload on March 20, 2007
Flickr

26.
REFERENCES
www.christine-morlet.com
+33(0)971 222 971