Dorothéa Bozicolona-Volpe presented on marketing strategies for Instagram. The presentation covered Instagram's history and growth, key user statistics, best practices from case studies of companies' Instagram accounts, different types of advertising on Instagram and how to set them up, and technologies that can help manage an Instagram marketing strategy. The goal was to provide an overview of everything marketers need to know about using Instagram for business.

1. Presented by
Dorothéa Bozicolona-Volpe
© 2017 Dorothéa Bozicolona-Volpe/ Social Espionage, LLC ©
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Everything You Need To Know About Marke9ng On Instagram
November 2017

2. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Agenda
q Introduc9on
q History Of SVC
q What We Love
q Stats of Instagram
q Best Prac9ces Via Case Studies
q Adver9sing On Instagram
q Technologies
q Ques9ons
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3. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
IntroducGon
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Strategic marke9ng execu9ve, fluent in 4
languages
Specializes in developing business for brands via
ini9a9ng & integra9ng social media & digital
strategies
Teaches marketers & business leaders how to
measure, op9mize & build current new media
efforts to increase value & develop stronger
rela9onships between brands and their
audiences
Avid skateboarder who tweets to relax - follow
me on TwiWer @socialespionage

4. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Take Pictures, Tweet, Hashtag & Post
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@SOCIALESPIONAGE
#DIGITALCROSSROADS_IG
@LDATALKS

5. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Social Visual CommunicaGon
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6. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
History Of Social Visual CommunicaGon
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7. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
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“A picture is worth
a thousand words,”
- Arthur Brisbane,
Newspaper Editor
1911

8. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
What we love: #CatsOfInstagram
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9. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
What we love: #PuppiesOfInstagram
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10. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
What we love: #FoodPorn
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11. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
What we love: #Porn
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12. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
StaGsGcs
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13. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Instagram: StaGsGcs – Users & Images
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§ Launched 2010 & Purchased By FB in 2012
§ 700 Million Monthly Ac9ve Users
§ 400 Million Daily Ac9ve Users
§ 16.6 Million Google Searches
§ 51% Access It Daily & 35% More Than Once A
Day
§ Users Have Shared Over 40 Billion Photos
§ Users Share 95 Million Photos Per Day
§ 250 Million Use “Stories” feature Daily
§ 80% Of Users Come From Outside U.S.

14. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Instagram: StaGsGcs - Demographics
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§ Most Users are 18-29 yrs old
§ 6 in 10 on-line Adults have an account
§ Of Internet Users: Women 38% vs Men 26%
§ 32% Of Teenagers The Most Important SNS
§ 32% Of Users AWended College
§ 26% Make More Than $75K per year
§ Selena Gomez has 124 Million Followers
§ Beyonce Holds The Most Liked Post (11 Million
from Pregnancy Announcement)

15. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Instagram: StaGsGcs - AdverGsing
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§ 80% Of Users Follow At Least One Brand
§ 7 Out Of 10 Hashtags On IG Are Branded
§ 71% Of U.S. Businesses Are on IG
§ 15 Million Business Profiles on IG
§ 1 Million Monthly Ac9ve Adver9sers
§ 60% Of Top Brands Use The Same Filter
§ Expect to Accrue $4 Billion In Ad Revenue –
Accoun9ng for 10% of Facebook’s Global Ad
Revenue

16. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
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17. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Best PracGce: Stories @MayhemStudios
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18. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Best PracGce: Behind The Scenes @GaryVee
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19. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Best PracGce: Post Consistently @NatGeo
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20. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Best PracGce: Connect Accounts @VeggieWash
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21. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Best PracGce: Create & Monitor Hashtags
@NetAPorter
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22. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Best PracGce: Show Audiences Love @Apple
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23. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Best PracGce: Use Ads @LaRochePosayUSA
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24. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Instagram: 4 AdverGsing Types & How-To
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§ Photo Ads
§ Video Ads
§ Carousel Ads
§ Stories Ads
§ Promote Your Post
§ Loca9on
§ Demographics
§ Interests
§ Behaviours
§ Custom Audiences
§ Lookalike Audiences
§ Automated Targe9ng

25. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Instagram: How To AdverGse
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§ Create A Business Facebook Page & Business
Profile On Instagram
§ Set Up Your Ad
§ Determine Your Budget
§ Publish

26. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Instagram: Stop Hashtag Abuse
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27. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Instagram: Technologies
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§ Kickstagram
§ Later, Repost, InstaSave, Regrann
§ Grum, Buffer, HootSuite, Later, Planoly,
Sprinklr, Tailwind
§ Vibbi
§ Instrak
§ Shortstack
§ SocialBakers

28. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Thanks-You Have Been Awesome!
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29. © 2017 Dorothéa Bozicolona-Volpe/Social Espionage, LLC ©
Q & A
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