Using Social Media to Your Advantage Stephanie White, Louisville Family Fun

1. Intro
Stephanie White
Mathlete, Mother, Entrepreneur, Serial Volunteer
Chief Fun Finder
Lover of connecting things
I AM THE BOSS OF MY SOCIAL MEDIA

2. It’s YOUR social media
Use it to your advantage!
15 things to consider

3. Your social media works for you
Personality
Appearance
Schedule
Goals
Professionalism

4. What is your business’ personality?
Share or write three adjectives describing your
business’ personality.
Mine:
Relatable
Positive
Humorous

5. What’s your social media dress code?
Share or write parts of social media that
should be standardized.
Mine:
Profile images
Fonts
Hashtags

6. Mine:
Schedule when possible
Know your insights
Study trends & get a rhythm
Clock in/Clock out
Share tips for keeping a schedule and maintaining contro
of it!

7. Are your goals measurable?
“How do I get more followers?”
Convert to numeric or percent increase
goals….and it’s not all about followers.
Mine:
5,000+ FB post engagements weekly
60,000+ tweet impressions monthly
Increase FB reach in November by 20%

8. Pages are professional!
Mine:
What is the proper PR response? (not my
emotional response)
Hide comments
Is this appropriate for my audience/page?
How you react and what you post impacts
sales.

9. Last: ADAPT
Pay attention
Be flexible
Adapt all of the above!

10. Questions?
@LouFamFun
Facebook.com/LouisvilleFamilyFun