Creative thinking can be trained. Our assumptions and routines get in the way but we have learned those too. Shifting the way we think starts with unlearning what we assume. If we deconstruct our boxes we learn to build new ones.

1. SHIFT THE
WAY YOU
THINK
by Christoph Burkhardt

2. CREATIVE THINKING
CAN BE TRAINED
MOTIVATION
SKILLS
KNOWLEDGE
right?

3. IF YOU CAN'T MOVE THE
MAGIC YOU NEED TO
LEAVE THE ZONE
COMFORT

4.
ZONE
where

5. all

6. the

7. magic

8. happens

9. HERE IS WHAT I
BELIEVE TO BE THE
KEY INGREDIENT TO
CREATIVE THINKING
IT

10. ALL

11. STARTS

12. WITH

13. A

14. BOX.

15. THE ANSWER IS YES
IS

16. THIS

17. A

18. BOX?
IS

19. THIS

20. A

21. DRAWING

22.
OF

23. A

24. BOX?
IS

25. THIS

26. AN

27. ANALOGY

28.
FOR

29. OUR

30. MIND?
IS

31. THIS

32. A

33.
PHYSICAL

34. OBJECT?

35. EVERYTHING WE
SEE HAS SEVERAL
MEANINGS,
FUNCTIONS
RELATIONS
THINGS

36. ARE

37.
DIFFERENT

38. THINGS

39.
AT

40. THE

41. SAME

42. TIME

43. THE CONSTRUAL
LEVEL OF AN
ELEMENT DEFINES
ITS MEANING,
FUNCTION AND
RELATION
MEANING
FUNCTION
RELATION
CONTAINER
OPEN

44.
OR

45. CLOSED
NARROW
LIMITED
REFLECTING

46. REALITY
MEANING

47.
FRAMEWORK
OUTSIDE
INSIDE
CAN

48. BE

49. PAINTED
LIMITS

50. INNOVATION
SYMBOLIZES

51.
THE

52. WAY

53. WE

54. THINK
KEEPS

55. STUFF

56.
IN

57. ONE

58. PLACE
ORGANIZES
STORES
TAKES

59. SPACE
...OF

60. A

61. BOX

62. CHANGING A
THING'S
CONSTRUAL
LEVEL CHANGES
WHAT WE SEE,
WHAT WE DO
WITH IT AND
WHAT IT IS
GOOD FOR
1.

63. MEANING
2.

64. RELATION
3.

65. FUNCTION two
one
three
OKAY,

66. NOW

67. WHAT...

68. I

69. DON'T...HUH?

70. WHAT IS A SMARTPHONE?
I

71. KNOW

72. THAT

73. YOU

74. KNOW

75. WHAT

76. A

77.
SMARTPHONE

78. IS,

79. BUT

80. DO

81. YOU

82. KNOW

83.
EVERYTHING

85. A

86. SMARTPHONE

87. COULD

88. BE?

89. THE CONSTRUAL
OF A SMARTPHONE
SMARTPHONES ARE
INTELLIGENT

90. DEVICES

91.
TO

92. CALL

93. OTHER

94. PEOPLE
CONTROLLED

95. VIA

96.
TOUCH

97. SCREEN
GPS

98. NAVIGATION

99.
SYSTEMSCAMERAS
BUT SMARTPHONES ARE ALSO

100. WHAT COULD
A SMARTPHONE BE?
THE

101. CHALLENGE

102. IS

103. TO

104. EXPLORE

105. WHAT

106. IT

107.
COULD

108. BE

109. IN

110. THE

111. FUTURE
WITH THE iPhone APPLE RADICALLY
CHALLENGED THE STATUS QUO OF
WHAT A SMARTPHONE WAS AND
WHAT IT COULD BE

112. HOW DID THEY
KNOW?
WELL,

113. THEY

114. DID

115. NOT.

116. NOBODY

117. EVER

118. DOES.

119.
BUT

120. THEY

121. DID

122. KNOW

123. THEIR

124. BOX.

125. I ALWAYS WANTED TO OPEN
A CUTE CAFE
WHAT IS IN THE BOX?
PEOPLE

126. SIT

127. DOWN

128.
AND

129. HAVE

130. COFFEE
PEOPLE

131. ORDER,

132. GET

133.
SERVED

134. AND

135. PAY
PEOPLE

136. MEET

137.
FRIENDS

138. AND

139. CHAT
MY

140.
CAFE

141. LET'S LOOK AT
OUR CAFE BOX
FROM
EVERY ANGLE
YOU

142. CAN

143. ORDER

144.
SANDWICHES

145. AND

146. CAKE
THERE

147. ARE

148. FLOWERS

149.
ON

150. THE

151. TABLES
THERE

152. ARE

153. MENUES
THERE

154. IS

155. A

156. BAR

157. WITH

158. A

159.
HUGE

160. COFFEE

161. MAKER
THERE

162. ARE

163. WAITERS

164. AND

165.
A

166. BAR

167. TENDER
THERE

168. IS

169. AN

170. OUTSIDE

171.
AND

172. INSIDE

173. AREA

174. FROM WHAT IS TO WHAT COULD BE
NOW

175. LET's

176. GO

177. LET'S CHALLENGE THE BOX,
PLAY WITH IT, DEVELOP ITS
ELEMENTS
WHAT IF WE OPENED
A DIFFERENT CAFÉ
YOU

178. BRING

179. YOUR

180.
OWN

181. FOOD
PEOPLE

182. ORDER

183.
FROM

184. HOME
PEOPLE

185. MEET

186.
STRANGERS

187. AND

188.
SING

189. TOGETHER
PEOPLE

190.
ORDER
PEOPLE

191. MEET

192.
FRIENDS

193. AND

194.
CHAT
FOOD

195. IS

196.
SERVED
PEOPLE

197.
PAY
YOU

198. SIT

199.
DOWN
YOU

200. GET

201. PAID

202. TO

203.
TRY

204. CREATIONS

205. BY

206.
UPCOMING

207. CHEFS
IT'S

208. A

209. WALK

210.
THROUGH

211. BAR;

212. DO

213.
NOT

214. STOP

215. EVER
YOU

216. SELL

217. YOUR

218.
OWN

219. FOOD

220. AND DON'T TELL ME THIS IS
IMPOSSIBLE
FIRST

221. OF

222. ALL,

223. IT

224. IS

225. NOT
AND

226. SECOND,

227. IF

228. IT

229. SEEMS

230.
IMPOSSIBLE

231. WE'RE

232. PROBABLY

233.
ON

234. THE

235. RIGHT

236. TRACK
PEOPLE

237.
ORDER
PEOPLE

238. MEET

239.
FRIENDS

240. AND

241.
CHAT
FOOD

242. IS

243.
SERVED
PEOPLE

244.
PAY
YOU

245. SIT

246.
DOWN

247. WE NEED
TO MAKE MISTAKES
BECAUSE

248. ONLY

249. A

250. PROCESS

251. OF

252.
TRIAL

253. AND

254. ERROR

255. PROVIDES

256. THE

257.
POTENTIAL

258. FOR

259. CHANGE
BUT

260. WE NEED TO PREPARE
TO MAKE MISTAKES
WELL

261. ACTUALLY
OR

262. WE

263. WON'T

264. TRY

265.
MAKING

266. ANY

267. AT

268. ALL

269. WE NEED TO PREPARE
TO BE WRONG
AND

270. THIS

271. STARTS

272. ONCE

273.
WE

274. ACCEPT

275. THAT
...AND

276. WE

277. ALL

278. HATE

279. TO

280. BE

281. WRONG

282. PLAN
TO BE WRONG
FAIL
TRY AGAIN
SO

283. WHATEVER

284. YOU

285. ARE

286. PLANNING

287.
TO

288. DO

289. WITH

290. YOUR

291. BOXES

292. CONNECT WITH ME
HI.

293. MY

294. NAME

295. IS

296. CHRISTOPH

297. BURKHARDT,

298.
I'M

299. A

300. COGNITIVE

301. PSYCHOLOGIST

302. AND

303. I

304.
HELP

305. PEOPLE

306. TO

307. CREATE,

308. ORGANIZE

309.
AND

310. COMMUNICATE

311. IDEAS

312. MORE

313.
EFFECTIVELY
www.christoph-burkhardt.com
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