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Redefining the relationship between Pay TV and OTT

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Platform operators have two simple tasks: First, become the aggregator of choice for all the best entertainment available on television and online, delivered through one remote control and UI; Second, conquer the non-Pay TV market with standalone offers and so segment the paying customer base into high ARPU and low ARPU homes, taking a share in both. It’s easy to say but how do you do it successfully? Presented at Connected TV World Summit 2015 #CTVS15 http://connectedtvsummit.com/speakers/christophe-rufin/

Special Thanks:
Patrice Slupowski (Orange - VP Digital Innovation)
Yann Ruello (Orange - Head of TV/Entertainment Open Innovation)

Publié dans : Marketing
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Redefining the relationship between Pay TV and OTT

  1. 1. 1 Connected TV Summit - Orange - @christopherufin REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT Christophe Rufin Orange Director, Cloud,TV &Entertainment Ecosystems Twitter: @christopherufin
  2. 2. 2 Connected TV Summit - Orange - @christopherufin About Orange
  3. 3. 3 Connected TV Summit - Orange - @christopherufin OTT: the Internet Industry meets TV
  4. 4. 4 Connected TV Summit - Orange - @christopherufin Source: Ericsson ConsumerLab TV & Media 2014 Study Internet streaming slowly eats away Pay TV
  5. 5. 5 Connected TV Summit - Orange - @christopherufin Mobile is the 1st screen
  6. 6. 6 Connected TV Summit - Orange - @christopherufin Quote: Josh Clark (adapted from Bruce Lee), illustration: Stéphanie Walter
  7. 7. 7 Connected TV Summit - Orange - @christopherufin Bridging the gap between Pay TV & OTT
  8. 8. 8 Connected TV Summit - Orange - @christopherufin Pay TV going OTT:
  9. 9. 9 Connected TV Summit - Orange - @christopherufin Reverse cord-cutting OCS: included OTT OCS : 11,99€/month
  10. 10. 10 Connected TV Summit - Orange - @christopherufin OTT & TV: once strangers, now partners
  11. 11. 11 Connected TV Summit - Orange - @christopherufin “Les chaînes du Web”: reverse TV Everywhere Entertainment, humour, fooding, beauty – from MCNs to TV
  12. 12. 12 Connected TV Summit - Orange - @christopherufin Orange + Twitter: a whole new live experience
  13. 13. 13 Connected TV Summit - Orange - @christopherufin
  14. 14. 14 Connected TV Summit - Orange - @christopherufin Takeaways 1. Viewers are taking control over TV (and they won’t give it back) 2. Pay TV can benefit from OTT strategies 3. OTT need TV to grow 4. MVPD challenge: become the hub for services
  15. 15. 15 Connected TV Summit - Orange - @christopherufin Thanks To download this presentation: http://slideshare.net/christopherufin Follow me on Twitter! @christopherufin REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT CONNECTED TV WORLD SUMMIT – 2015

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