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Connected TV Summit - Orange - @christopherufin
REDEFINING THE RELATIONSHIP
BETWEEN PAY TV & OTT
Christophe Rufin
Orange
Director, Cloud,TV &Entertainment Ecosystems
Twitter: @christopherufin

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About Orange

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Connected TV Summit - Orange - @christopherufin
OTT: the Internet Industry meets TV

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Source: Ericsson ConsumerLab TV & Media 2014 Study
Internet streaming slowly eats away Pay TV

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Mobile is the 1st screen

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Quote: Josh Clark (adapted from Bruce Lee), illustration: Stéphanie Walter

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Bridging the gap between Pay TV & OTT

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Pay TV going OTT:

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Reverse cord-cutting
OCS:
included
OTT
OCS :
11,99€/month

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OTT & TV: once strangers, now partners

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“Les chaînes du Web”: reverse TV Everywhere
Entertainment, humour, fooding, beauty – from MCNs to TV

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Orange + Twitter: a whole new live experience

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Takeaways
1. Viewers are taking control over TV (and they
won’t give it back)
2. Pay TV can benefit from OTT strategies
3. OTT need TV to grow
4. MVPD challenge: become the hub for services

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Thanks
To download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!
@christopherufin
REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT
CONNECTED TV WORLD SUMMIT – 2015