Like all things digital, TV is going through rapid transformations. However, TV is far from being dead. In this presentation, I'm talking about how to move TV to the Next-Gen leveraging multiscreen, digital and social. Illustrated with my team's most recent project at Orange: the #TVClipping social feature of the Orange TV 2nd screen app.
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Next Gen User Experiences for MultiScreen Services
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OTT TV World Summit 2016 - @christopherufin
Christophe Rufin
#Marketing #Innovation #Technology #Orange
Twitter: @christopherufin
OTTtv World Summit
#OTT
NEXT-GEN USER EXPERIENCES FOR
MULTISCREEN SERVICES
8 - 10 November 2016
99 City Road Conference Centre,
London
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OTT TV World Summit 2016 - @christopherufin
Gaming MoviesTelevision
Virtual
Reality Music
Orange TV is not just TV
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OTT TV World Summit 2016 - @christopherufin
Watching TV in 2016
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OTT TV World Summit 2016 - @christopherufin
The digital revolution
Average weekly hours actively watching content, 35+
Streamed on-demand UGC Video 1,4
TV-series on a fixed TV schedule 4,3
Movies on a fixed TV schedule 4,0
Streamed TV series 1,5
Streamed movies 1,4
Downloaded Movies, TV series & other TV contents 1,6
E-sport (live & on-demand) 0,5
Live news 2,1
Live sports 1,8
Source: Ericsson ConsumerLab TV & Media 2016 Report,
population aged 16-35 with broadband at home who watch any
type of TV/Video at least weekly in Autralia, Brazil, Canada,
China, Colombia, Dominican Republic, Germany, Greece,
India, Italy, Mexico, Netherlands, Poland, Portugal, Russia,
South Africa, South Korea, Spain, Sweden, Taiwan, UK & US
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OTT TV World Summit 2016 - @christopherufin
The digital revolution
Average weekly hours actively watching content, millenials (35-)
Streamed on-demand UGC Video 1,4
TV-series on a fixed TV schedule 4,3
Movies on a fixed TV schedule 4,0
Streamed TV series 1,5
Streamed movies 1,4
Downloaded Movies, TV series & other TV contents 1,6
E-sport (live & on-demand) 0,5
Live news 2,1
Live sports 1,8
Source: Ericsson ConsumerLab TV & Media 2016 Report,
population aged 16-35 with broadband at home who watch any
type of TV/Video at least weekly in Autralia, Brazil, Canada,
China, Colombia, Dominican Republic, Germany, Greece,
India, Italy, Mexico, Netherlands, Poland, Portugal, Russia,
South Africa, South Korea, Spain, Sweden, Taiwan, UK & US
More than previous generation
Less than previous generation
Streamed on-demand UGC Video 3,7
TV-series on a fixed TV schedule 3,3
Movies on a fixed TV schedule 3,0
Streamed TV series 3,0
Streamed movies 2,3
Downloaded Movies, TV series & other TV contents 2,7
E-sport (live & on-demand) 1,6
Live news 1,6
Live sports 1,7
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OTT TV World Summit 2016 - @christopherufin
Social media complements TV
71%
Source: CTA report Dec. 2015
of millennials engage with social media while watching video content
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OTT TV World Summit 2016 - @christopherufin
The state of traditional TV in the US
Source: The Economist, Oct. 29, 2016
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OTT TV World Summit 2016 - @christopherufin
Mobile is the first screen
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OTT TV World Summit 2016 - @christopherufin
The TV-set is still the preferred screen
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OTT TV World Summit 2016 - @christopherufin
However… TV needs to be fixed
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OTT TV World Summit 2016 - @christopherufin
Example: Orange TV’s #TVClipping
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OTT TV World Summit 2016 - @christopherufin
BEST TV INNOVATION
Best Innovation for Growth
in Media
Alliancy Le Prix
2016
Best Telco Innovation
Trophées de la Vidéo Online
2016
Best Social TV
Open Innovation
Trophées IE-Club 2016
Finalist – Best Innovation
Festival de Télévision de
Monte-Carlo
Best Multiscreen app
IBC CSI Awards 2016
Best Social TV app
IBC CSI Awards 2016
Social TV Innovation of
the Year – Content
Innovation Awards
MIPCOM 2016
Orange TV Clipping, highly anticipated in 2016
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OTT TV World Summit 2016 - @christopherufin
Value creation: a multiple-win for the ecosystem
Viewer
An amazing
experience
Content
owners,
TV Channels
Viewership &
engagement
New audience
Data
Social media
Be on TV
Boost usage
Telco
operator
Differentiation
Loyalty
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OTT TV World Summit 2016 - @christopherufin
Embrace change
Source: freely adapted from a cartoon found from Brian Solis’s blog http://www.briansolis.com/2016/07/5-questions-digital-transformation/
“Let’s all close our eyes together. If we wait long enough,
when we open them again, the Internet will be gone”
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OTT TV World Summit 2016 - @christopherufin
Takeaways – the Next-Gen User Experience
1.Digital revolution is happening
through the millennials
2.Next-Gen User Experience should
bring the best of both worlds from
Digital & Broadcast
3.It requires to be creative in
partnerships with all stakeholders
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OTT TV World Summit 2016 - @christopherufin
Thanks
To download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!
@christopherufin
NEXT-GEN USER EXPERIENCES FOR MULTISCREEN SERVICES
#OTT