1
OTT TV World Summit 2016 - @christopherufin
Christophe Rufin
#Marketing #Innovation #Technology #Orange
Twitter: @christ...
2
OTT TV World Summit 2016 - @christopherufin
Gaming MoviesTelevision
Virtual
Reality Music
Orange TV is not just TV
3
OTT TV World Summit 2016 - @christopherufin
Watching TV in 2016
4
OTT TV World Summit 2016 - @christopherufin
The digital revolution
Average weekly hours actively watching content, 35+
S...
5
OTT TV World Summit 2016 - @christopherufin
The digital revolution
Average weekly hours actively watching content, mille...
6
OTT TV World Summit 2016 - @christopherufin
Social media complements TV
71%
Source: CTA report Dec. 2015
of millennials ...
7
OTT TV World Summit 2016 - @christopherufin
The state of traditional TV in the US
Source: The Economist, Oct. 29, 2016
8
OTT TV World Summit 2016 - @christopherufin
Mobile is the first screen
9
OTT TV World Summit 2016 - @christopherufin
The TV-set is still the preferred screen
10
OTT TV World Summit 2016 - @christopherufin
However… TV needs to be fixed
11
OTT TV World Summit 2016 - @christopherufin
Example: Orange TV’s #TVClipping
12
OTT TV World Summit 2016 - @christopherufin
13
OTT TV World Summit 2016 - @christopherufin
#TopChef A tester la recette de la
charlotte aux fraises ! #miam
14
OTT TV World Summit 2016 - @christopherufin
15
OTT TV World Summit 2016 - @christopherufin
BEST TV INNOVATION
Best Innovation for Growth
in Media
Alliancy Le Prix
201...
16
OTT TV World Summit 2016 - @christopherufin
Value creation: a multiple-win for the ecosystem
Viewer
 An amazing
experi...
17
OTT TV World Summit 2016 - @christopherufin
Embrace change
Source: freely adapted from a cartoon found from Brian Solis...
18
OTT TV World Summit 2016 - @christopherufin
Takeaways – the Next-Gen User Experience
1.Digital revolution is happening
...
19
OTT TV World Summit 2016 - @christopherufin
Thanks
To download this presentation:
http://slideshare.net/christopherufin...
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Next Gen User Experiences for MultiScreen Services

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Like all things digital, TV is going through rapid transformations. However, TV is far from being dead. In this presentation, I'm talking about how to move TV to the Next-Gen leveraging multiscreen, digital and social. Illustrated with my team's most recent project at Orange: the #TVClipping social feature of the Orange TV 2nd screen app.

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Next Gen User Experiences for MultiScreen Services

  1. 1. 1 OTT TV World Summit 2016 - @christopherufin Christophe Rufin #Marketing #Innovation #Technology #Orange Twitter: @christopherufin OTTtv World Summit #OTT NEXT-GEN USER EXPERIENCES FOR MULTISCREEN SERVICES 8 - 10 November 2016 99 City Road Conference Centre, London
  2. 2. 2 OTT TV World Summit 2016 - @christopherufin Gaming MoviesTelevision Virtual Reality Music Orange TV is not just TV
  3. 3. 3 OTT TV World Summit 2016 - @christopherufin Watching TV in 2016
  4. 4. 4 OTT TV World Summit 2016 - @christopherufin The digital revolution Average weekly hours actively watching content, 35+ Streamed on-demand UGC Video 1,4 TV-series on a fixed TV schedule 4,3 Movies on a fixed TV schedule 4,0 Streamed TV series 1,5 Streamed movies 1,4 Downloaded Movies, TV series & other TV contents 1,6 E-sport (live & on-demand) 0,5 Live news 2,1 Live sports 1,8 Source: Ericsson ConsumerLab TV & Media 2016 Report, population aged 16-35 with broadband at home who watch any type of TV/Video at least weekly in Autralia, Brazil, Canada, China, Colombia, Dominican Republic, Germany, Greece, India, Italy, Mexico, Netherlands, Poland, Portugal, Russia, South Africa, South Korea, Spain, Sweden, Taiwan, UK & US
  5. 5. 5 OTT TV World Summit 2016 - @christopherufin The digital revolution Average weekly hours actively watching content, millenials (35-) Streamed on-demand UGC Video 1,4 TV-series on a fixed TV schedule 4,3 Movies on a fixed TV schedule 4,0 Streamed TV series 1,5 Streamed movies 1,4 Downloaded Movies, TV series & other TV contents 1,6 E-sport (live & on-demand) 0,5 Live news 2,1 Live sports 1,8 Source: Ericsson ConsumerLab TV & Media 2016 Report, population aged 16-35 with broadband at home who watch any type of TV/Video at least weekly in Autralia, Brazil, Canada, China, Colombia, Dominican Republic, Germany, Greece, India, Italy, Mexico, Netherlands, Poland, Portugal, Russia, South Africa, South Korea, Spain, Sweden, Taiwan, UK & US More than previous generation Less than previous generation Streamed on-demand UGC Video 3,7 TV-series on a fixed TV schedule 3,3 Movies on a fixed TV schedule 3,0 Streamed TV series 3,0 Streamed movies 2,3 Downloaded Movies, TV series & other TV contents 2,7 E-sport (live & on-demand) 1,6 Live news 1,6 Live sports 1,7
  6. 6. 6 OTT TV World Summit 2016 - @christopherufin Social media complements TV 71% Source: CTA report Dec. 2015 of millennials engage with social media while watching video content
  7. 7. 7 OTT TV World Summit 2016 - @christopherufin The state of traditional TV in the US Source: The Economist, Oct. 29, 2016
  8. 8. 8 OTT TV World Summit 2016 - @christopherufin Mobile is the first screen
  9. 9. 9 OTT TV World Summit 2016 - @christopherufin The TV-set is still the preferred screen
  10. 10. 10 OTT TV World Summit 2016 - @christopherufin However… TV needs to be fixed
  11. 11. 11 OTT TV World Summit 2016 - @christopherufin Example: Orange TV’s #TVClipping
  12. 12. 12 OTT TV World Summit 2016 - @christopherufin
  13. 13. 13 OTT TV World Summit 2016 - @christopherufin #TopChef A tester la recette de la charlotte aux fraises ! #miam
  14. 14. 14 OTT TV World Summit 2016 - @christopherufin
  15. 15. 15 OTT TV World Summit 2016 - @christopherufin BEST TV INNOVATION Best Innovation for Growth in Media Alliancy Le Prix 2016 Best Telco Innovation Trophées de la Vidéo Online 2016 Best Social TV Open Innovation Trophées IE-Club 2016 Finalist – Best Innovation Festival de Télévision de Monte-Carlo Best Multiscreen app IBC CSI Awards 2016 Best Social TV app IBC CSI Awards 2016 Social TV Innovation of the Year – Content Innovation Awards MIPCOM 2016 Orange TV Clipping, highly anticipated in 2016
  16. 16. 16 OTT TV World Summit 2016 - @christopherufin Value creation: a multiple-win for the ecosystem Viewer  An amazing experience Content owners, TV Channels  Viewership & engagement  New audience  Data Social media  Be on TV  Boost usage Telco operator  Differentiation  Loyalty
  17. 17. 17 OTT TV World Summit 2016 - @christopherufin Embrace change Source: freely adapted from a cartoon found from Brian Solis’s blog http://www.briansolis.com/2016/07/5-questions-digital-transformation/ “Let’s all close our eyes together. If we wait long enough, when we open them again, the Internet will be gone”
  18. 18. 18 OTT TV World Summit 2016 - @christopherufin Takeaways – the Next-Gen User Experience 1.Digital revolution is happening through the millennials 2.Next-Gen User Experience should bring the best of both worlds from Digital & Broadcast 3.It requires to be creative in partnerships with all stakeholders
  19. 19. 19 OTT TV World Summit 2016 - @christopherufin Thanks To download this presentation: http://slideshare.net/christopherufin Follow me on Twitter! @christopherufin NEXT-GEN USER EXPERIENCES FOR MULTISCREEN SERVICES #OTT

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