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Café Numérique London S01E01 - @christopherufin
Christophe Rufin
#Marketing #Innovation #Technology #Orange
Twitter: @ch...
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Café Numérique London S01E01 - @christopherufin
TV: the king of media
87% OF BROADCAST PROGRAMS
ARE WATCHED LIVE
Source:...
3
Café Numérique London S01E01 - @christopherufin
TV: the king of media
1980 1990 2000 2010 2020
Sources: Wikipedia Common...
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Café Numérique London S01E01 - @christopherufin
Multiscreen daily usage
Source: NAGRA, 2015
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Café Numérique London S01E01 - @christopherufin
The rise of on-demand
SOME 35%OF ALL TV AND VIDEO VIEWING IS NOW
WATCHED...
6
Café Numérique London S01E01 - @christopherufin
The new digital media OTT ecosystem
Adapted from Eric Scherer IDATE DWS1...
7
Café Numérique London S01E01 - @christopherufin
New media dwarfs old media in market value
Source: Business Insider, oct...
8
Café Numérique London S01E01 - @christopherufin
The reshuffling of the value chain
Adapted from Bain & Cie, GenerationHa...
9
Café Numérique London S01E01 - @christopherufin
The reshuffling of the value chain
Adapted from Bain & Cie, GenerationHa...
10
Café Numérique London S01E01 - @christopherufin
Change is inevitable
11
Café Numérique London S01E01 - @christopherufin
Example of win-win deal with an OTT
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Café Numérique London S01E01 - @christopherufin
Impact of Social TV over audience
source: Nielsen Nov. 2014
13
Café Numérique London S01E01 - @christopherufin
Impact of Social TV over audience
+10% tweets on a
show
=
+1,8% audienc...
14
Café Numérique London S01E01 - @christopherufin
The « televisionization » of Internet
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Café Numérique London S01E01 - @christopherufin
Internet turns into a « lean back » experience
16
Café Numérique London S01E01 - @christopherufin
Creativity is not an equation
17
Café Numérique London S01E01 - @christopherufin
Thanks
To download this presentation:
http://slideshare.net/christopher...
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The GAFAisation of Television

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Talking about the growing influence of GAFA (Google, Apple, Facebook, Amazon ... and other Web & IT OTT pure players) on the TV ecosystem and consequences on the value chain. Presented during the 1st Cafe Numérique London #CAFENLONDON http://www.cafenumerique.org/london/event/gafaisation-television-december-1/

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  • Viewing habits are changing :
    Over 84% of TV viewers use a mobile device while watching TV (Nielsen, 2013)
    Total TV time is reaching a plateau
    Non linear usage is taking off
    Viewer expectations have changed
    Time spent watching online video is growing at a pace of 20% per year
  • Facebook: 8 billion video views/day, an equivalent of 890 years spent every day, 10$ quaterly ARPU per user (+15% YoY)
  • The GAFAisation of Television

    1. 1. 1 Café Numérique London S01E01 - @christopherufin Christophe Rufin #Marketing #Innovation #Technology #Orange Twitter: @christopherufin THE GAFAISATION OF TELEVISION #CAFENLONDON 1st December 2015
    2. 2. 2 Café Numérique London S01E01 - @christopherufin TV: the king of media 87% OF BROADCAST PROGRAMS ARE WATCHED LIVE Source: Nielsen, 2013
    3. 3. 3 Café Numérique London S01E01 - @christopherufin TV: the king of media 1980 1990 2000 2010 2020 Sources: Wikipedia Commons, www.planar.com
    4. 4. 4 Café Numérique London S01E01 - @christopherufin Multiscreen daily usage Source: NAGRA, 2015
    5. 5. 5 Café Numérique London S01E01 - @christopherufin The rise of on-demand SOME 35%OF ALL TV AND VIDEO VIEWING IS NOW WATCHED ON-DEMAND WITH OVER HALF OF CONSUMERS CLAIMING TO WATCH STREAMED ON DEMAND CONTENT AT LEAST ONCE A DAY CONSUMERS NOW SPEND 6 HOURS PER WEEK WATCHING STREAMED ON-DEMAND TV SERIES, PROGRAMS AND MOVIES (x2 vs 2011) Sources: Ericsson ConsumerLab 2015 + Eric Scherer IDATE DWS15 Conference
    6. 6. 6 Café Numérique London S01E01 - @christopherufin The new digital media OTT ecosystem Adapted from Eric Scherer IDATE DWS15 Conference
    7. 7. 7 Café Numérique London S01E01 - @christopherufin New media dwarfs old media in market value Source: Business Insider, oct. 2013
    8. 8. 8 Café Numérique London S01E01 - @christopherufin The reshuffling of the value chain Adapted from Bain & Cie, GenerationHashtag 2015 Conference
    9. 9. 9 Café Numérique London S01E01 - @christopherufin The reshuffling of the value chain Adapted from Bain & Cie, GenerationHashtag 2015 Conference
    10. 10. 10 Café Numérique London S01E01 - @christopherufin Change is inevitable
    11. 11. 11 Café Numérique London S01E01 - @christopherufin Example of win-win deal with an OTT
    12. 12. 12 Café Numérique London S01E01 - @christopherufin Impact of Social TV over audience source: Nielsen Nov. 2014
    13. 13. 13 Café Numérique London S01E01 - @christopherufin Impact of Social TV over audience +10% tweets on a show = +1,8% audience 7 days later source: Nielsen Nov. 2014
    14. 14. 14 Café Numérique London S01E01 - @christopherufin The « televisionization » of Internet
    15. 15. 15 Café Numérique London S01E01 - @christopherufin Internet turns into a « lean back » experience
    16. 16. 16 Café Numérique London S01E01 - @christopherufin Creativity is not an equation
    17. 17. 17 Café Numérique London S01E01 - @christopherufin Thanks To download this presentation: http://slideshare.net/christopherufin Follow me on Twitter! @christopherufin THE GAFAISATION OF TELEVISION #CAFENLONDON – 2015

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