Christopher Smith

San Francisco Bay Area United States

SEO (Search Engine Optimization), Content Marketing & Conversion at Blackhawk Network

Technology / Software / Internet

SEO knowledge and expertise is more important today than it has ever been. Google makes as many as 600 algorithm updates per year. Continual experimentation and testing is critical so that data-driven decisions can be made in order to improve organic traffic and revenue. My approach to SEO: Phase One, Website Optimization, focuses on technical improvements: site structure, SEO-friendly URL construction, canonicalization, log file analysis, & many additional on-page optimizations. Phase Two, CMS & Content Development, focuses on implementation of CMS like Wordpress & development of authoritative content. We include video, rich FAQs, moderated customer comments, user reviews and test...