Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Making Pinterest Stick For Your Brand
1. Oxford Oxford Visit Dunkin
Square Square Bucks Donuts
Logo
twitter.com/smbphilly Logo
pinterest.com/oxfordcomm/ Logo
pinterest.com/VisitBucksPA/ Logo
pinterest.com/DunkinDonuts/
Making stick
for your brand.
June 27th, 2012
Social Media Breakfast Greater Philly
Speaker/Moderator: Christopher Stemborowski
Panelists: Apu Gupta, Jessica Lawlor,
Natalie Sutton, Caroline Bean
#SMBphilly
2. Organized Outlook
Creating content or have
a question today?
Tweet out your blog
Thanks to everyone that Pinterest 101 posts, videos, pins, etc
Basic Pinterest Tactics so we can link to them!
made today possible: #SMBphilly or @SMBphilly
The Growing
Pintresphere Don’t be shy.
Visit Bucks County Pinterest Strategies
Our Panelists Panel of Experts
Dunkin Donuts
Buckle up, here we go.
A round of applause for them!
3. About Christopher
Christopher
Stemborowski
Associate Communication
Strategist
You should see him in color!
Oxford Communications
Twitter: @cjstem
Today’s deck will be
available online at Email: cstemborowski [@]
slideshare.net/ oxfordcommunications.com
christopherstemborowski
so you don’t have to
scribble notes furiously! Don’t be a stranger.
That was easy.
4. About Pinterest
Generally
17.8+ Million users BOARDS
accepted split
of 80% females
... and counting PINS and 20% males.
REPINS
$138 Million in funding
In the words of Beyonce, “Girls,
who run the world...”
LIKES
Key Investors: Rakuten, FOLLOWS
Andreessen Horowitz, FirstMark
Capital and Bessemer Venture
Partners Think digital cork board version of
Twitter.
3.6% of referral
traffic on the web comes
Want to know which social networks and apps to from Pinterest!
watch? Follow the crowds and the funding.
There’s a new way to window
shop.
5. Covering Basics
• Creating interesting boards with original
names
• Pin and repin regularly
• Link your account to Facebook, Twitter
and website
• Use keywords and tags in descriptions
• Create ‘pinnable’ images for blog Be findable, valuable and
interesting.
content
• Give credit and don’t steal
6. Visit Bucks County
Variety and
volume give
a consistent
stream of
great
content.
7. Visit Philly
Capitalizing on
content sources
and making use of
video format.
9. Oxford Communications
Creating ‘pinnable’
content doesn’t
have to be hard. It
can be an extension
of your other social
efforts.
10. The Pinteresphere
• Measurement tools (Pinerly, Curalate,
Pintics, Pinpuff, PinReach)
• Pinbooster (introduces marketers to
power pinners)
• Pin Generators (Pin A Quote,
Pinstamatic, ShotPin)
Marketers are spoiled for choice • Extentsion Tools (Pinzy, Pin Search,
with Pinterest tools.
Pinterest Right-Click)
• WordPress Pinner
11. Beyond Basics
• What should be in your
Pinterest strategy?
• How specific can you
define your goals?
• Are your expectations
inline with what the
Chart your course and set sail! platform delivers?
12. About the Panel
Apu Gupta, CEO & Co-founder, Curalate
Jessica Lawlor, Visit Bucks County
Natalie Sutton, Adventure Aquarium
Caroline Beam, GPTMC (Visit Philly)
13. Oxford Oxford Visit Dunkin
Square Square Bucks Donuts
Logo
twitter.com/smbphilly Logo
pinterest.com/oxfordcomm/ Logo
pinterest.com/VisitBucksPA/ Logo
pinterest.com/DunkinDonuts/
Making stick
for your brand.
June 27th, 2012
Social Media Breakfast Greater Philly
Speaker/Moderator: Christopher Stemborowski
Panelists: Apu Gupta, Jessica Lawlor,
Natalie Sutton, Caroline Bean
#SMBphilly
Editor's Notes
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Rakuten is a Japanese e-commerce company of 10,000+ employees with a market cap of 4.94B. \n104 million hits weekly - third among social networks.\nPinterest is about 2 years old and has 17.8+ million users - at this age, Facebook had 6 million and Twitter just 3 million. But, there are reasons for this, it’s just interesting to note.\n
The principles remain, to some extent, the tools change. \n
The principles remain, to some extent, the tools change. \n
The principles remain, to some extent, the tools change. \n
The principles remain, to some extent, the tools change. \n
The principles remain, to some extent, the tools change. \n
The principles remain, to some extent, the tools change. \n
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You will not know if you’ve arrived unless you’ve got a destination selected. Select your destination and chart your course. These questions get you started ... \n- What should be in your Pinterest strategy? (A statement of how you will generate and amplify content. Why that content will be relevant to the right audience. How you will get that audience to pay attention to your boards and how that content will drive the business result you’re after. Challenge yourself to get very specific. Make sure your expectations are in line with what the platform delivers.)\n
You will not know if you’ve arrived unless you’ve got a destination selected. Select your destination and chart your course. These questions get you started ... \n- What should be in your Pinterest strategy? (A statement of how you will generate and amplify content. Why that content will be relevant to the right audience. How you will get that audience to pay attention to your boards and how that content will drive the business result you’re after. Challenge yourself to get very specific. Make sure your expectations are in line with what the platform delivers.)\n
You will not know if you’ve arrived unless you’ve got a destination selected. Select your destination and chart your course. These questions get you started ... \n- What should be in your Pinterest strategy? (A statement of how you will generate and amplify content. Why that content will be relevant to the right audience. How you will get that audience to pay attention to your boards and how that content will drive the business result you’re after. Challenge yourself to get very specific. Make sure your expectations are in line with what the platform delivers.)\n
