How Will Your Brand Stand out in 2016? Are you reflecting on your marketing successes of 2015? Now is the time to start thinking about your next big move for the new year– especially regarding content efforts. Yes, you have probably heard that “content is king,” but it’s also the driving force behind your brand. Since most brands are jumping on the content bandwagon, the key to success this year will be diversifying your content to set your brand apart. Remember, as you focus on your goals, the quality of your content and the value it provides to your audience are highly important. Take a look at the top five content marketing tips for 2016. Need help with your content marketing strategy? Email me: shannel@ciceron.com.