Candidate Experience: Fake News or Silver Bullet?
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Andy Curlewis and Marco Abato are joined by renowned tech advisor Matt Ballantine to explore how to better align candidate experience with business strategies. View these slides to learn more about: How to align candidate experience with business strategies Incorporate aspects of consumer-experience programs Use data to personalize interactions with candidates
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Candidate Experience: Fake News or Silver Bullet?
- 1. 1WE BECOME YOU™ Cielo, Inc.
- 2. 2WE BECOME YOU™ What’s happening in CandidateX A consumer lens It’s not a leap of faith Key takeaways
- 3. 3WE BECOME YOU™ CANDIDATE EXPERIENCE: TABLE STAKES
- 4. 4WE BECOME YOU™ It’s our imaginations and our ability to believe in myths and stories that enable us to communicate on a mass level
- 5. - Command & control structure - Requisition based - One size fits all approach - Undefined Employer Brand - Indirect: Over-reliant on agencies - Active candidates - Inconsistent - Paucity of data - Single-channel - Manual THE OLD ‘RECRUITMENT’ - Communities & talent pools - Segmented approach - Full talent lifecycle - Nuanced Employer Brand - Direct: greater capability - Active & passive candidates - Consistent - Data & metrics driven - Multi-channel: incl. social media - Underpinned by technology THE NEW ‘TALENT ENGAGEMENT’ THE OUTCOMES - Reduced cost and time to hire - Improved candidate / employee & leader/manager experience - Better quality of hire - Lower regretted attrition - Recruitment prevention - Internal mobility - Destination employer - Improved performance CHANGE IS THE NEW NORMAL Generation & skills gaps Consumer trends & the digital age New technologies new thinking Gig Economy
- 6. 6WE BECOME YOU™ CANDIDATE EXPERIENCE: TRENDS Candidate Experience is still buzzword bingo and an industry unto itself, however to what degree is it generating the necessary innovation and impact to keep up with the talent market? To what degree is it learning from consumer experience thinking? 0 1 FULL TALENT LIFECYCLE 0 2 TOTAL TALENT & GIG ECONOMY 0 3 BRAND CONVERGENCE 0 4 PERSONALIZATION, AUTOMATION & AI 0 5 EXPERIENCE DESIGN THINKING 0 6 PURPOSE LED BRANDS Social & Business Networks Direct Sourcing PR: Influencers & Advocators Advertising YouTube, webinars & embedded content Job boards, network, aggregators Talent pools & communities Events, direct & eComms
- 7. 7WE BECOME YOU™ PURPOSE-LED BRANDS
- 9. 9WE BECOME YOU™ We identify a need
- 10. 10WE BECOME YOU™ We define the need as a role
- 11. 11WE BECOME YOU™ We take the role to market
- 12. 12WE BECOME YOU™ We filter down the candidates to fill the role to meet the need
- 14. 14WE BECOME YOU™ Is Candidate Experience seen as just a subset of the Employee Experience? Candidate Experience Employee Experience
- 15. 15WE BECOME YOU™ Do we ever look to understand those who don’t enter the funnel? Candidate Experience Employee Experience
- 16. 16WE BECOME YOU™ What role does OD and job design have in CX/EX? Candidate Experience Employee Experience
- 17. 17WE BECOME YOU™ What does Candidate Experience look like for engagements outside of traditional employment? And how about for existing employees? Candidate Experience Employee Experience
- 18. 19WE BECOME YOU™ BRAND CONVERGENCE PEOPLE Global Diverse Digital Remuneration Sensitive Value Conscious Career Savvy Brand Loyal Demanding Fast Moving Sophisticated Personalized Connected SUPERIOR PRODUCTS & SERVICE PREMIUM EXPERIENCE INNOVATION & CREATIVITY PERFORMANCE & RISK CUSTOMERS ORGANIZATION Market Share • Agile & Sustainable • New Markets • Sales Efficiency / Profit • Connected • Shareholder Value Global Diverse Digital Cost Sensitive Value Conscious Marketing Savvy Brand Loyal Demanding Fast Moving Sophisticated Personalized Connected
- 19. 20WE BECOME YOU™ PERSONALIZING THE CAREER SITE EXPERIENCE RESPONSIVE DESIGN 100% responsive and adaptive interface built on the latest web technologies FULLY BRANDED Each career site is customized to match the brand and spirit of our customers MULTI-LINGUAL Set up multi-tenant career sites that can transform your content into different languages HYPER-PERSONALIZED Deliver personalized job recommendations and content targeted to your audience INTELLIGENT SEARCH Consumer-like search functionality included, type ahead semantic faceted, and location USER DETECTION Machine learning and intelligent algorithms to identify who is on your site even if they don’t apply
- 20. 21WE BECOME YOU™ SEARCH & RECOMMENDATIONS PERSONALIZED JOB SEARCH Semantic Search Type-Ahead Search Location Search Faceted Search
- 21. 22WE BECOME YOU™ SOCIAL INFLUENCING THE CANDIDATE EXPERIENCE Build Awareness/Attraction • Actively reach passive audience Engage the Audience • Boost positive comments/likes/shares • 94% of professionals read online reviews about a company prior to accepting job offers Nurture • Humanize your brand through authentic and relatable material • Retarget interested visitors Convert • Featured jobs & hiring events • 73% of 18-34 years found their last job on Social ATTRACT ENGAGE NURTURE CONVERT
- 22. 23WE BECOME YOU™ PERSONALIZED MEDIA BUYING VIA PROGRAMMATIC TECHNOLOGY AUTOMATION IN ACTION Programmatic rules applied Destination Publishers
- 23. 24WE BECOME YOU™ TAKEAWAYS Design and map the program with a consumer and talent lens Integrate candidate experience with employee engagement Focus on the relevant outcomes, not the box that needs to be ticked Better use the tools and data we have
Notes de l'éditeur
- Since the dawn of time, storytelling has always been at the heart of our interactions and communities and in today’s digital age, it’s as important as ever. The digitization of our business and personal worlds continues unabated. Superfast broadband and the relentless advance of technology means we are connected 24-7. Mass, niche and social media networks continue to evolve to meet our voracious appetite for and ability to generate and access content. We have therefore seen an explosion of content and the key impact for our business include: The quality of identity & differentiation Relevance and value Who controls this content, and thus reputation With this digitization and the much publicized broader political context comes a more cynical outlook from voters, customers, employees and candidates. Reputation sites are now commonplace and not just the preserve of Glassdoor or Indeed. Transparency, truth and accountability are disciplines that we need to be better at – and this must start with both a clear vision and an ability to tell our stories in a relevant and authentic manner.
- Purpose led companies will outperform their competitors in the long run Over the past few years, discussion in corporate circles on the topic of purpose has centred on a single key questions - Why do we, as an organization, exist Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.
- business is the point at which its people come together with its customers to produce relevant services/products and memorable experiences Customer trends & needs define and dictate our products & solutions. Great talent innovates, shapes and delivers great products and experiences to our customers. One is irrelevant without the other So it stands to reason that we need great talent to differentiate us to our customers whilst our organisations need to be agile, innovative and lean to succeed. It further stands that bringing together the many different aspects of the brand into one multi - dimensional experience will enable us to get ahead of the curve - the sum being greater than the parts. For those that can get this right, the opportunity is competitive advantage through people and business performance.
- Job search includes - Semantic Search, Type-Ahead Search, Location Search, Faceted Search
- Cielo to present (Speaker TBC)