As we look at the vast diversity of both our people and customers, we can see how their world is rapidly evolving in the age of digitization, artificial intelligence and the gig economy. This deck explores how to keep your brand nimble while fostering sustainable talent acquisition and performance.

1. 0WE BECOME YOU™Content Property of Cielo, Inc.
CREATING AN AGILE
EMPLOYER BRAND
@cielotalent
#talentmindset
Explore how to keep your brand nimble while
fostering sustainable talent acquisition and
performance.

2. 1WE BECOME YOU™
TODAY’S SPEAKERS
ANDY TAYLOR
20 years’ management and consulting
expertise spanning corporate, business
process outsourcing, agency and start-ups
Andy’s clients have included:
Waste Management, GE, Citigroup, Gap,
Mars, BUPA, AB InBev, RBS, Primark
13 years’ brand, marketing and
communications experience, spanning
consulting and agency.
Taylor’s clients have included:
BP, Shell, ExxonMobil, Texas Children’s
Hospital, Houston Methodist Hospital

3. 2WE BECOME YOU™
• The Wheel Spins
• What does this mean for us in talent?
• How can your talent brand help this?
• What does Good look like
• Questions
TODAY’S AGENDA
You’ll receive a copy of this deck plus our whitepaper on
designing an effective EVP after this webinar

4. 3WE BECOME YOU™
Globalisation
Generation &
skills gaps
Pressure on
margins
Consumer
trends & the
digital age
New technologies
New thinking
Volatility &
uncertainty
THE WHEEL SPINS
Globalisation
Volatility &
uncertainty
Gig Economy
Socio political
change

5. 4WE BECOME YOU™
PWC Annual Global CEO Survey

6. 5WE BECOME YOU™
Companies need to be more agile and more
innovative, to deliver a distinctive experience
for customers and compete successfully.
PWC Annual Global CEO Survey

7. 6WE BECOME YOU™
CONVERGENCE
PEOPLE
Global
Diverse
Digital
Remuneration sensitive
Value conscious
Career savvy
Brand loyal
Demanding
Fast moving
Sophisticated
Personalized
Connected
SUPERIOR PRODUCTS
& SERVICES
PREMIUM EXPERIENCE
INNOVATION & CREATIVITY
PERFORMANCE & RISK
CUSTOMERS
Global
Diverse
Digital
Cost sensitive
Value conscious
Marketing savvy
Brand loyal
Demanding
Fast moving
Sophisticated
Personalized
Connected
ORGANISATION
Market share Agile & sustainable New markets Sales
Efficiency / profit Connected Shareholder value

8. 7WE BECOME YOU™

9. 8WE BECOME YOU™
THE NEED FOR SPEED

10. 9WE BECOME YOU™

11. 10WE BECOME YOU™
of American workers were independent contractors in 2005
(US Board of Labor Statistics)
of American workers are predicted to be independent contractors by
2020 (Intuit study)
increase in the number of independent workers in the EU from 2012
to 2013. They continue to be the fastest growing group in the EU
labor market. (Spera report)
of the world's freelance jobs are currently filled by India
(Spera report)

12. 11WE BECOME YOU™
“Employers who took their sweet time
making hiring decisions just a few years
ago, are scrambling to snag candidates in
as little as a day for fear of losing them to
competitors in a tight labor market.”
“Time to Fill dropped from 29.3 days in April to 28.3 days in June”
USA Today, 8/16
THE NEED FOR SPEED

13. 12WE BECOME YOU™
You may be able to pay
less than you have to
pay after several firms
have praised and bid on
candidates.
(ERE, 2016)
The top
of candidates are
often gone from the
marketplace within
ten days
THE NEED FOR SPEED

14. 13WE BECOME YOU™
WHAT DOES THIS
MEAN FOR US IN
TALENT

15. 14WE BECOME YOU™
- Requisition based
- One size fits all approach
- Undefined Employer Brand
- Indirect: Over-reliant on
agencies
- Active candidates
- Inconsistent
- Paucity of data
- Single-channel
- Manual
THE OLD ‘RECRUITMENT’
- Communities & talent pools
- Segmented approach
- Nuanced Employer Brand
- Direct: greater capability
- Active & passive candidates
- Consistent
- Data & metrics driven
- Multi-channel: inc. social media
- Underpinned by technology
THE NEW
‘TALENT ACQUISITION’
THE OUTCOMES
- Improved candidate / HM
experience
- Reduced cost and time to hire
- Better quality of hire
- Lower regretted attrition
- Recruitment prevention
- Internal mobility
- Destination employer
- Improved performance
We were:
• Order takers
• Reactive – Tactical
Then we became:
• Proactive
• Talent advisors
And now we must be:
• Strategic and embedded
• Business activators
HR’SROLE
TIMES ARE CHANGING

16. 15WE BECOME YOU™
50%
A strong talent brand reduces cost per hire by 50% and
can reduce turnover by 28%
15
The average organization uses at least 15 sourcing
channels, but only 13% of organizations say all of their
channels are effective (CEB 2015). Candidates check
14.5 sources before applying!
69%
69% of job seekers say they are more likely to
buy from a company or organization who treated
them with respect during the application process
KNOWING BETTER VS. DOING BETTER

17. 16WE BECOME YOU™
+ =
Memorable
Distinctive
Purpose
Trust
Belief
Better for
everyone
PEOPLE WANT THE SAME THING

18. 17WE BECOME YOU™
CAN YOUR TALENT
BRAND HELP

19. 18WE BECOME YOU™
Finding people is
only half the
challenge.

20. 19WE BECOME YOU™
Convincing the right
ones to join and
inspiring them to stay
and do great things is
the hardest task.

21. 20WE BECOME YOU™

22. 21WE BECOME YOU™
PEOPLE
CONVERGENCE

23. 22WE BECOME YOU™
IT’S ABOUT THE BOTTOM LINE TOO
VIRGIN MEDIA TURNING GREAT CANDIDATE EXPERIENCE INTO
A £5.3M REVENUE STREAM

24. 23WE BECOME YOU™
3 THINGS TO
CONSIDER

25. 24WE BECOME YOU™
The data geek has
inherited the earth
The right insights Digestible data not
any data
Points of impact
Good experience
= right outcome

26. 25WE BECOME YOU™
Don’t dance like
your Dad
Multi-
dimensional
Segmentation &
personas
Relevance &
Personalization 70:30

27. 26WE BECOME YOU™
Let go
Freedom within a framework
Empower
Be nimble
Be quick