1. Facebook Campaign
Addressing the College Community

2. Returning toYour Roots

3. Who is Facebook’s Greatest Competitor?

4. Our Proposal
Develop a Facebook Subpage for College Students

5. Facebook.edu
Integrated withYour University

6. PartneringWithYour University

7. Implementation Strategy
StrategicCollege Selection
 University of Texas – Austin, TX
 University of Kansas – Lawrence, KS
 University of North Carolina – Durham, NC
 University of Florida, Gainesville, FL
 New York University - NYC
 Central Washington University - Ellensburg, WA
 Indiana University of Pennsylvania – Indiana, PA
 Pace – NYC
 University of St. Thomas – St. Paul, MN
 Duke University – Durham, NC
 Case Western Reserve University – Cleveland, OH
 University of California, Los Angeles – Los Angeles, CA
12Targeted US Colleges

8. University Students and Facebook.edu

9. Reaching theTarget Market
College
StudentsPrint Media
Online
Promotion
Radio
Promotion
Mobile
Applications
Instagram
Integration
Video Ads

10. Implementation Strategy
Sample Print Media
Facebook.ed
u

11. Pace and Print Media

12. Implementation Strategy
Online and Mobile Applications

13. Implementation Strategy
SampleAds –TheAcademicApproach

14. Implementation Strategy
Additional SampleAds –The AcademicApproach

15. Implementation Strategy
Sample Ads –The Retro Humor Campaign
There are easier ways to connect
with students across the country.

16. Let Facebook.edu help you
answer them.
You just need Facebook.edu.
Implementation Strategy
SampleAds –The Retro Humor Campaign
You don’t need a jetpack to connect
to fellow students.
Have questions about college?
It’s not rocket
science, but it is
college.
Facebook.edu can help
navigate as you explore
your future self.

17. Implementation Strategy
Radio Ads
 Radio Spots to be played on Pandora, Spotify and
local radio.
 To Do List Radio Spot
 You’re Not Alone Radio Spot

18. “Like It” Campaign

19. Implementation Strategy
Video Ads

20. Facebook.edu Can Expand
Your Academic Network
1 Student + Facebook.edu = Endless Possibilities

21. Implications of Facebook.edu
Resulting
Effects of
Facebook.edu
Increased
College
Usage
Cross Marketing
between pages
Desirable
Target
Market for
Advertisers

22. Facebook.edu
The Facebook page exclusively for college students and the
information that concerns them.

23. “Like” Our Project