Digital Marketing Panel presentation at BookExpo America 2011 by Cindy Ratzlaff.

1. Bestselling Authors
Best Practices in Digital Marketing
Presented
By:
Cindy
Ratzlaff
Presentation by Social Media Academy for Women
You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

2. Authors Are
Using Digital Tools to:
 By-pass the network TV gatekeepers and turn
themselves into “TV” and video celebrities
 Develop digital materials that create viral word
of mouth marketing
 Connect to book buyers WHEREVER they are
 Use “free” as their best sales tool
 Capture a fan base the reads EVERYTHING on
their mobile devices 2

3. Tim Ferris
Taking the Book
Trailer to New Heights
 Created buzz
pre-publication with
a movie quality
book trailer that
positioned him and
his book as a
blockbuster
3

4. Guy Kawasaki
Creating Digital
Content for his Tribe
4

5. Gary Vaynerchuk
Everywhere there’s a digital connection
5

6. Jillian Michaels
Free Chapter
6

7. Hungry Girl
Free Tips and
Recipes
7

8. Suze Orman
Additional Free
Content with
Purchase
8

9. Brian Solis
Mobile Apps
9

10. Digital Best Practices of
Super Authors
1. Create digital touch points for readers on all the major
platforms
2. Use video and make sure it’s rendered to play on all
devices
3. Create digital playthings fans will want to share
4. Add live links to all the authors social sites and website
5. Add your Opt-In box website and Facebook and invite
readers to your mailing list
6. Add social share buttons to your website
7. Add a “Buy Now” option everywhere
8. Offer Free Stuff
10