FACEBOOK FOR AUTHORS   Advanced Strategies                                             Presented	  By:	                   ...
New York TimesFront Page Style Section
Personal Profile and Fan PageProfile                     Fan Pages  Must invite or accept      Mirror the look and feel ...
Reaching Thousands in Seconds     #BEA-FB
Optimized Fan Page
  Welcome Pagewith Video  About the Author  Other connections
 Book Trailersas Welcome
 Authentic              8
 Zero to 6,000in 45 days                  9
 Opt in Free
 Opt in Free
 Free to Fans
 Opt in Free
15
 Contests Badges Specials Press Kit Viral Tools                16
Free or LowCost DIY Apps                19
 LiveAuthorEvents         20
Facebook Ads
Anatomy of an Optimum                Facebook PageTo draw attention and monetize your efforts on Facebook, yourpage should...
Resource directoryCustom Page Designers    CustomFanPageDesigns.com or TweetPages.comOnline HTML Editor (to create your ow...
Recommendations1.    Create a fan page in the authors name2.    Add a video welcome tab and set that as the default      l...
Connect with Me                Facebook.com/                SocialMediaAcademyforWomen and                BrandNewBrandYou...
Facebook for Authors | Advanced Strategies
Facebook for Authors | Advanced Strategies
Facebook for Authors | Advanced Strategies
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Facebook for Authors | Advanced Strategies

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Cindy Ratzlaff's presentation from BookExpo America 2011 on Facebook applications and strategies for authors and publishers.

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Facebook for Authors | Advanced Strategies

  1. 1. FACEBOOK FOR AUTHORS Advanced Strategies Presented  By:   Cindy  Ratzlaff   Presentation by Social Media Academy for WomenYou may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  2. 2. New York TimesFront Page Style Section
  3. 3. Personal Profile and Fan PageProfile Fan Pages  Must invite or accept   Mirror the look and feel offriends your website  Only profiles can   Can support applicationsinvite people to “like” a such as contests andpage stores   Administrators of the page  multi-level privacysettings options can remain private   Customize Opt in offers 3
  4. 4. Reaching Thousands in Seconds #BEA-FB
  5. 5. Optimized Fan Page
  6. 6.   Welcome Pagewith Video  About the Author  Other connections
  7. 7.  Book Trailersas Welcome
  8. 8.  Authentic 8
  9. 9.  Zero to 6,000in 45 days 9
  10. 10.  Opt in Free
  11. 11.  Opt in Free
  12. 12.  Free to Fans
  13. 13.  Opt in Free
  14. 14. 15
  15. 15.  Contests Badges Specials Press Kit Viral Tools 16
  16. 16. Free or LowCost DIY Apps 19
  17. 17.  LiveAuthorEvents 20
  18. 18. Facebook Ads
  19. 19. Anatomy of an Optimum Facebook PageTo draw attention and monetize your efforts on Facebook, yourpage should have:  Welcome tab with video or two part reveal tab  Live link to Website  Opt-in tab with Valuable Offer  Social connections with Twitter, LinkedIn and YouTube tabs  Live author chat options through Ustream, LiveStream or LinqtoCampaign based - Optional  NorthSocial for Flash deals and Contests  Wildfire for contests  GoodReads  AuthorPage  E-commerce with Paypal, BigCommerce, Payvment, Ecwid
  20. 20. Resource directoryCustom Page Designers CustomFanPageDesigns.com or TweetPages.comOnline HTML Editor (to create your own custom tab) free-online-html-editor.comPhoto Hosting - flickr.com, PhotoBucket.comDatabase Manager required for Opt-In box ConstantContact.com, MailChimp.com, AWeber.comShopping Cart required to accept payments online 1ShoppingCart.com or Paypal.comFree custom tabs – Involver.comContest app – Wildfire.comEcommerce apps – Payvment.com, Ecwid.com, BigCommerce.com
  21. 21. Recommendations1.  Create a fan page in the authors name2.  Add a video welcome tab and set that as the default landing page3.  Invite at least 50 people to reach your 25 Fans/”Likers” needed to reserve your unique Facebook Page URL4.  Add live links to all the authors social sites and website5.  Add your Opt-In box to start building a mailing list6.  Add a Facebook Badge or Plug-in to the website or blog7.  Add a “Buy Now” option to Facebook8.  Engage with fans daily 24
  22. 22. Connect with Me Facebook.com/ SocialMediaAcademyforWomen and BrandNewBrandYou @BrandYou and @SMA4Women info@SocialMediaAcademyforWomen.com Visit my websites atSocialMediaAcademyforWomen.com   and  CindyRatzlaff.com     Presentation by Social Media Academy for Women 25 You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010

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