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IT ANALYTICS FOR BUSINESS (Session 1 of 5)
At The Edge of Better Results
Using Cisco Data & Analytics To Achieve Your Busi...
ANALYST INSIGHTS – Mike Gualtieri of Forrester
CISCO DATA ANALYTICS – Richard Halkett
CUSTOMER EXPERIENCE – BAE Systems
SO...
Connected Transportation Video
Use Analytics To Hyper-Personalize
In The Age Of The Customer
Mike Gualtieri, Principal Analyst
© 2015 Forrester Research, Inc. Reproduction Prohibited 5
7%
16%
15%
18%
20%
24%
5%
12%
18%
17%
16%
33%
Social related pro...
Why?
© 2015 Forrester Research, Inc. Reproduction Prohibited 7
Growth and customer experience are priorities to business
leaders
© 2015 Forrester Research, Inc. Reproduction Prohibited 8
For you For all For segments For you
CRM
Hyper-decision
manageme...
#Celebrity
Consumers want to be treated like celebrities.
Trend
Celebrity experiences
have real-time contextual
awareness and adapt to
serve a single consumer.
Treat consumers like celebrities to
lock-in their loyalty.
• Use analytics to predict
customer characteristics
and context
• Make and optimize
decisions about that
customer as an in...
#Analytics
Businesses often make decisions based on
historical reports and dashboards…
…but decisions must also be made right now.
© 2015 Forrester Research, Inc. Reproduction Prohibited 18
Enterprises need all kinds of analytics to create celebrity
exp...
© 2015 Forrester Research, Inc. Reproduction Prohibited 19
Predictive and real-time have momentum, but most of enterprises...
Relationships
Finances
Devices
Attributes
History
Use predictive
analytics to derive
characteristics,
behaviors, likes,
an...
Behavior
Channel
Weather Location
Time Use streaming
analytics to predict
next-best-action for
the customer.
Customer
How can Spotify use accelerometer data
generated by customers while they listen?
#Opportunity
The Cisco Analytics Story
Gaining Insight from Data is Our Customers’ Biggest IoE
Challenge
Data
Effectively capturing, storing,
and analyzing data ...
Widely Distributed, Streaming, Short Shelf Life, Too Big to Move
“Most data will be
processed at the edge”
(mobile devices...
Use All of Your Data to Develop the Most Valuable Insights
Data You Have
Big Data
Store
Fast Data
Traditional Data
Warehou...
Cisco Has a New Approach to Reach and Analyze That Data
Structured Data Unstructured Data Data Streaming at the Edge
Tradi...
Operational ConsistencyData Mobility Optimized Form Factors
UCS Mini
UCS Mini
UCS for
Enterprise
UCS for Hadoop
Nexus Fami...
Connected Analytics Portfolio
Cisco
Solution
Support
Services
Cisco
Advanced
Services
Data
Science
Services
Partner Designed
Solutions
Cisco
Consulting
...
Connected Analytics for Network
Deployment (CAND) Overview
Software as a Service that analyzes Cisco TAC (or customer -managed support case) data and Cisco network deployment
data (...
CAND in Action
• Summarizes major indices for at-a-glance
view of network deployment posture
• Devices automatically clust...
What CAND Delivers
Challenges Faced
IT Director
Network Engineer
Value Delivered
Budget Restraints
Resource Allocation
Ind...
Customer Experience – BAE Systems
Virtual Business Process Management Drives Value
Replace Manual Effort for Data Insights
High Value Process Management wit...
Harness the Power of Data with Cisco Analytics Solutions
• Data Volume will Grow 800% over the next 5 years
• The World’s ...
Q&A Session
Access these slides on SlideShare through @CiscoAnalytics
Download Forrester Total Economic Impact of Cisco Da...
At the Edge of Better Results
At the Edge of Better Results
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At the Edge of Better Results

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Cisco Data & Analytics five-part webinar series talks about how Cisco solved real customer problems with our Data & Analytics Solutions and how we can help you achieve your business outcomes. This first session, IT Analytics For Business, showcases our Connected Analytics For Network Deployment solution which allows you to use data from your network to maximize business results.

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At the Edge of Better Results

  1. 1. IT ANALYTICS FOR BUSINESS (Session 1 of 5) At The Edge of Better Results Using Cisco Data & Analytics To Achieve Your Business Goals May 18th, 2015
  2. 2. ANALYST INSIGHTS – Mike Gualtieri of Forrester CISCO DATA ANALYTICS – Richard Halkett CUSTOMER EXPERIENCE – BAE Systems SOLUTION OVERVIEW – Bob Glithero IT ANALYTICS FOR BUSINESS • Cisco Analytics Story • Connected Analytics Portfolio • Connected Analytics For Network Deployment • Customer Success Stories Q&A SESSION • Data & Analytics Trends and Landscape
  3. 3. Connected Transportation Video
  4. 4. Use Analytics To Hyper-Personalize In The Age Of The Customer Mike Gualtieri, Principal Analyst
  5. 5. © 2015 Forrester Research, Inc. Reproduction Prohibited 5 7% 16% 15% 18% 20% 24% 5% 12% 18% 17% 16% 33% Social related projects Mobile related projects Cloud related projects Systems of engagement applications Systems of record applications Data related projects 2nd Priority Top Priority Rank the following technologies according to their importance and investment within your firm? Executives and technology decision-makers recognize the power of data.
  6. 6. Why?
  7. 7. © 2015 Forrester Research, Inc. Reproduction Prohibited 7 Growth and customer experience are priorities to business leaders
  8. 8. © 2015 Forrester Research, Inc. Reproduction Prohibited 8 For you For all For segments For you CRM Hyper-decision management Personal Relationships Mass Production CustomerExperience 1800 1900 1950 2000 2015
  9. 9. #Celebrity
  10. 10. Consumers want to be treated like celebrities. Trend
  11. 11. Celebrity experiences have real-time contextual awareness and adapt to serve a single consumer.
  12. 12. Treat consumers like celebrities to lock-in their loyalty.
  13. 13. • Use analytics to predict customer characteristics and context • Make and optimize decisions about that customer as an individual • Adapt customer experiences to act on decisions Celebrity experiences must:
  14. 14. #Analytics
  15. 15. Businesses often make decisions based on historical reports and dashboards…
  16. 16. …but decisions must also be made right now.
  17. 17. © 2015 Forrester Research, Inc. Reproduction Prohibited 18 Enterprises need all kinds of analytics to create celebrity experiences for customers Past Present Future Learn Decide Anticipate Predictive Analytics Streaming Analytics Descriptive Analytics (Traditional Analytics) (Advanced Analytics)
  18. 18. © 2015 Forrester Research, Inc. Reproduction Prohibited 19 Predictive and real-time have momentum, but most of enterprises are not using it yet 10% 13% 16% 18% 21% 21% 24% 29% 33% 37% 49% 50% 56% 58% 81% 15% 21% 20% 20% 27% 32% 19% 33% 42% 35% 50% 54% 59% 57% 77% Non Modeled Data Exploration And Discovery Streaming Analytics Advanced Visualization Text Analytics Metadata Generated Analytics Predictive Analytics Search/Interactive Discovery Location Analytics Process Analytics Olap Embedded Analytics Performance analytics Web Analytics Dashboard Reporting 2014 2012 “What is your firm's/business unit's current use of the following technologies?” Source: Forrester Research +52% +61%
  19. 19. Relationships Finances Devices Attributes History Use predictive analytics to derive characteristics, behaviors, likes, and needs of customers. Customer
  20. 20. Behavior Channel Weather Location Time Use streaming analytics to predict next-best-action for the customer. Customer
  21. 21. How can Spotify use accelerometer data generated by customers while they listen?
  22. 22. #Opportunity
  23. 23. The Cisco Analytics Story
  24. 24. Gaining Insight from Data is Our Customers’ Biggest IoE Challenge Data Effectively capturing, storing, and analyzing data generated by connected “things” (e.g., machines, devices, equipment) Things Connecting the right “things” (e.g., machines, devices, equipment) to capture useful data Process Updating our business and operational processes to benefit from IoT solutions People Enabling workers to effectively use IoT solutions through means such as training and providing user-friendly systems 1230 Respondents Source: Cisco Consulting Services Global IoT Study, 2014 20% 27% 13% 40%
  25. 25. Widely Distributed, Streaming, Short Shelf Life, Too Big to Move “Most data will be processed at the edge” (mobile devices, appliances, routers) Digital Enterprises See an Explosion of Data at the Edge 1230 respondentsSource: Cisco Consulting Services Global IoT Study, 2014 37% of the $19T IoE Opportunity over the Next 10 Years will be Realized Through Data & Analytics$7.3T
  26. 26. Use All of Your Data to Develop the Most Valuable Insights Data You Have Big Data Store Fast Data Traditional Data Warehouse Data You NeedMost Valuable insight
  27. 27. Cisco Has a New Approach to Reach and Analyze That Data Structured Data Unstructured Data Data Streaming at the Edge Traditional Data Warehouse Big Data Store Analytics 1.0 Analytics 2.0 Hours/Minutes/SecondsDays/Hours Analytics 3.0 Seconds/Milliseconds
  28. 28. Operational ConsistencyData Mobility Optimized Form Factors UCS Mini UCS Mini UCS for Enterprise UCS for Hadoop Nexus Family ISR APIC EM APMS CGR IE Video Cloud Services and Applications Partner Clouds Intercloud Fog & EdgeCore Data Center Cisco Infrastructure is the Foundation for Connected Analytics
  29. 29. Connected Analytics Portfolio
  30. 30. Cisco Solution Support Services Cisco Advanced Services Data Science Services Partner Designed Solutions Cisco Consulting Services Real-Time Analytics Intellectual CapitalData Virtualization Work-load Automation Agile & Pervasive Data Access Integrated Infrastructure and Networking Big Data & Analytics Ready Infrastructure Real-time Connected Solutions Connected Analytics for Events Connected Analytics for IT Connected Analytics for Retail Connected Analytics for SP Analytics Packages for Optimized Infrastructure Cisco Data & Analytics for the Internet of Everything 1 3 Contact Center Video Analytics Threat Analytics Location Analytics Collaboration Analytics Network Analytics Energy Analytics 2 NEW NEW Devices Wi-Fi Video POS Sensors Social3G/4G Access Wired | Small Cell | Wi- Fi Data Center | Intercloud Core/Edge | IoT | IoX Mobile Packet Core/SON I Unified Communication Collaboration | Contact Center
  31. 31. Connected Analytics for Network Deployment (CAND) Overview
  32. 32. Software as a Service that analyzes Cisco TAC (or customer -managed support case) data and Cisco network deployment data (platforms, software, and feature utilization) to help customers gain proactive control of network risk and disruptions, instead of reacting to issues ad-hoc. Network Disruption Index Network Consistency Index Feature Utilization Index Support Case Data (Cisco TAC / Self Managed) Cisco IB Data (Network Collector SNTC/NOS) Cisco Analytics Platform Data Modeling & Design Identify possible causes of disruption Assess KPIs and trends Prioritize remediation Analyze network changes Simulate planned changes Compare against peers and industry What Is Connected Analytics for Network Deployment (CAND)?
  33. 33. CAND in Action • Summarizes major indices for at-a-glance view of network deployment posture • Devices automatically clustered into network roles; color-coded for risk profile • User-configurable benchmarks • Comparisons with anonymized peers, or the industry as a whole • Nominates policy / master device for network role if none exists • Model effect of software changes before committing
  34. 34. What CAND Delivers Challenges Faced IT Director Network Engineer Value Delivered Budget Restraints Resource Allocation Industry/Peer Comparison IT-Driven Initiatives Readiness Controlling Risk/Disruptions Fix Prioritization For Maximum Impact Understanding Network Changes Better Use of Budget Engineer Time More Focused on Business Goals Improved Readiness with Greater Network Quality, Performance, Availability Faster Reduction of Problem Trends, Volatility and Sources of Issue Enhanced Understanding of Risk Contributors Proactive Correction of Devices/ Visualizations Focusing on High- Impact Devices Better Prioritization of Device Fixes for Service Resilience s
  35. 35. Customer Experience – BAE Systems
  36. 36. Virtual Business Process Management Drives Value Replace Manual Effort for Data Insights High Value Process Management with Data Virtualization • Establish a consistent, data-driven process for IT asset management, improving resource utilization. • Cisco Data Virtualization drives virtual business process management improvement across a complex data landscape. • Five year projected savings of 3-5% of recurring costs, with a one- time software license recovery of more than $500,000. 3-5% Lower Recurring Asset Costs Increased Staff Efficiency ROI Achieved at Go-Live
  37. 37. Harness the Power of Data with Cisco Analytics Solutions • Data Volume will Grow 800% over the next 5 years • The World’s Data Doubles Every 18-24 months • 1 of 7 say they have enough data and it’s how they use their data Massive Data Generation Retail Government Service Providers Analytics Approach • Real-Time Analytics Through Big Data Solutions • Process Large Amounts of Data for Immediate Insights • Embrace the Power of Big Data to Drive Transformative Business Value Greater Insights Faster Decision Making Improved ROI Variety of Data Sources • More than 50B Connected Devices by 2020 • Data from everywhere, from any device, at any time • New Sources of Data Environment Sensors Social Media
  38. 38. Q&A Session Access these slides on SlideShare through @CiscoAnalytics Download Forrester Total Economic Impact of Cisco Data & Analytics Solutions Study Save the Date for Webinar #2: Customer Communication Analytics on June 23rd10 AM PT

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