The holidays are almost here – more customers will be visiting stores, mobile apps, and websites. Are you prepared to use the power of mobility to amaze customers? Here are some insights that show how a mobile strategy and happy customers go hand-in-hand.

1. Shopping Trends
Driven by Mobility
And What it Means
for Your Business

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4. Customers want to easily interact with companies on
mobile devices. Optimize the customer experience
across all channels – apps, emails, websites.
52%
of 18-34 year olds have
clicked a mobile email to
get to a website
Source: Econsultancy, 2014
Use mobile to enhance your business’ product, not
distract from it

5. 15+
hours per week
6
visits to mobile websites (on average)
74%
use a search engine on mobile
38%
of mobile consumers start
research on search engine
93%
of mobile consumers make a purchase…
82%
…of which were in-store
Source: Google, 2013

6. Tuesdays and Wednesdays
are the most popular days for online shopping
84%
of smartphone shoppers use a
mobile device while in a store
1/3
will use it instead of
asking an employee
More people turn to smartphones in the store – so
provide them with contexualized, relevant info
Source: Google, 2014

7. What are consumers doing
on their mobile devices?
53%
price compare
39%
find promos
36%
look up
location/
directions
35%
look up hours
Source: Google, 2014

8. Mobile Shopping:
Men vs Women
63%
of men shop using
smartphones (compared to
55% of women)
46%
of men have used live chat
on their mobile devices
Source: FierceMobileIT, 2014

9. How do men shop?
50%
67%
Source: FierceMobileIT, 2014
37%
58%
83%
say they’d use
mobile chat
66%
expect mobile live
chat to be
available

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