See how Cisco partner Woopeo successfully leverages Webcollage - a compelling, professional and free solution to publish Cisco Small Business product content on your website.
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Case study Webcollage Woopeo
1. Integrator Brightens Online Shopwindow
with WebCollage
Cisco co-marketing offering helps French Avant Garde partner
win new SMB customers.
Customer Name: Woopeo Business Impact
Industry: ICT • Competitive edge sharpened by instant updates
Location: Champigny-sur-Marne, France • Enhanced website content draws in new customers
Number of Employees: 6 • Professional partnership with Cisco reinforced
Case Study
Business Challenge “Our website has two main functions: first, to help us find
Woopeo is a small, thriving Cisco Select Partner based at
new customers; and second, to reinforce our image for “WebCollage allows us to have an extended
Champigny-sur-Marne, on the outskirts of Paris, with annual
existing customers,” says company manager Serge Lerfel. website at lower cost and to offer better
“It’s a technological and a commercial shopwindow. Yet coverage of relevant Cisco products without
revenues of about €500,000. It employs six principal staff,
keeping it up-to-date was a problem. We lacked resources
including three systems engineers and three account
to modify the site regularly and didn’t always have time to
having to do it all ourselves. And it creates a
managers. Established in 2007, the firm prides itself on more interesting and credible image of our
do it. Intervals were variable, but we were only making
offering a dedicated, personalized approach as a key
changes probably two or three times a year.” company to our clients.”
business differentiator.
These issues meant that the website did not play as much of Serge Lerfel
The firm offers network design, installation, and maintenance,
a part in the firm’s commercial and marketing development as Company Manager, Woopeo
specializing in voice over IP (VoIP) telephony solutions, to a
Lerfel would have liked. Research has shown that a majority
varied small and medium-sized (SMB) customer base. Its
of small businesses use the web to help them in their
customers generally have between 5 and 200 employees
research and procurement process, and digital marketing, Solution and Results
and range across several sectors, from industrial facilities to
such as email, banner ads, organic web search, and so on,
medical manufacturers and pharmaceutical labs. Cisco® WebCollage is designed specifically for Cisco channel
enhances reach.
Like many smaller integrators, Woopeo needs to rely on its partners selling Cisco Small Business products. It is part of
Woopeo wanted a compelling and cost-effective solution to the Cisco co-marketing offering, under which partners are
website to communicate its IT skills and service offerings
improve its website. It was vital to bringing in new business, entitled to 50 percent funding of their co-marketing costs.
effectively to prospective customers, and also to give existing
and as a complement to Woopeo’s emphasis on close Avant Garde partners can also draw on the support of a
customers the ongoing assurance of a professional approach
customer relationships to strengthen its links with existing dedicated Cisco client manager to help them design and
by highlighting new products and solutions of special interest
customers by offering them added value. “We’re not just execute marketing plans. Co-marketing with Cisco is one
to SMBs. Yet because of its relatively small size, both the
selling products; we’re providing a dedicated service to each of the five pillars supporting the Avant Garde program and
time and the resources to devote to website maintenance
customer,” Lerfel says. includes WebCollage.
and development were limited.