1.
Cisco Public© 2013Cisco and/or its affiliates. All rights reserved. 1
Next-Generation
Knowledge Workers
Accelerating the Disruption in Business Mobility
August 2013

2.
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Phase 1
“Forming”
Phase 2
“Storming”
Phase 3
“Norming”
Phase 4
“Performing”
Devices Laptops SmartPhones Tablets Interchangeable
Networks 2G 3G Wi-Fi Small Cells
Applications Email Corporate/IT BYOA Dual Persona
Workplace Productive Global Collaborative Flexible
WE ARE
HERE

3.
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• Primary research — online
surveys to 600+ respondents
in each of eight countries
• Filters:
Smartphone or tablet owner
Employed full time
Broadband user
• Initial segment splits:
SMB vs. Enterprise
Operational vs. customer facing
Device usage for work vs.
only personal
• Comprehensive:
~55 questions over 25-30 minutes
Business Mobility Survey Scope
Source: Cisco Consulting Services
US
Brazil
Japan
Russia
India
UK FR
DE
With 4,800 respondents across eight countries, it is one of
the largest and most comprehensive surveys on business
mobility needs, interests, and behaviors ever undertaken

4.
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Handheld mobile
device for BOTH work
AND personal use
Handheld
mobile device
for work only
Uninterested
in using mobile
for work
Interested in
using mobile
or work
Handheld
mobile
device for
personal use
only
Interest in Using Mobile for WorkUse of Handheld Mobile Devices
62% 38%
40%

5.
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Work-Life
Balance
On the Go
Saving
Time
Innovation
Integration
• >30% will be working
longer hours
• >40% feel they have
more control over
how, when, and
where they work
• >30% are working from home
regularly today
• >30% will be working outside
the office more
• >50% see mobile
devices as a way
to improve their
work/life balance
• ~50% are either
using or are strongly
interested in
dual-persona solutions
• ~40% plan on using more,
not fewer devices
• ~30% are paying themselves
for mobile applications

6.
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#1 motivation for using a mobile for work is to stay in touch with
co-workers
#1 frustration of using Wi-Fi is perceived slowness of
connection and implications on productivity
~50% of mobile enabled workers have seen productivity
gains over the past two years
40% of mobile workers can only go 1 hour before their jobs
are impacted
Strong interest in emerging time-saving interfaces including —
voice, gesture and biorecognition

7.
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47%
52%
55%
57%
64%
64%
64%
71%
76%
65%
66%
67%
66%
73%
73%
75%
78%
76%
Perceived Value of Mobile Devices for Work
Tablet Smartphone
Allows me to respond faster to co-workers and customers
Allows me to work more effectively when away from my
workstation or desk
Allows me to work in new and innovative ways
Adds value to in-person interactions with co-workers
and customers
Allows me to get more accomplished in my work day
Improves my work-life balance
Improves my job satisfaction
Helps me to make better decisions
Allows me to have a secure platform for working on
sensitive and confidential company documents

8.
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Question: Now, think about all of the technologies we have just discussed. Which of them would be most valuable to your work? Pick up to 3.
43%
38%
29% 27%
24%
22%
14% 12%
consistent functionalities and file access across all your
work devices, enabled by the cloud
Fi voice service: high-clarity phone service available over public Wi-FiBio-recognition security: biological recognition-based security (e.g., retina scan)
for device and application access
Dual persona: easily toggle between work and personal personas on your
devices
Voice interaction: ability to use voice commands to work on your mobile devicesConstant collaboration: ability to view the status of, connect to and collaborate
with your contacts from any application
Gesture recognition: use hand gestures and “type” on a virtual keyboard t
work on your mobile devices
None of these technologies would be valuable
Mobile Concept Interest Comparison

9.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
New Behavior
31% will spend more
time away from the
office
62% prefer using
online vs. offline
communications
~30% of workers are
using transactions for
work (credit card
swipe)
Devices
11% using a
specialized
devices, in many
cases for security
purposes
35% interested in
biorecognition
software
Networks
14% are concerned
about using Wi-Fi for
work due to security
Applications
30% are
uncomfortable having
IT security software
on personal devices
35% would not use a
cloud desktop app
because of security
concerns
Increased
need for
better
mobile
security
solutions
…Along With Complexity and Fragmentation
in Purchasing Devices and Apps

10.
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1
CIOs need to realize that mobile devices have become the go-to
device for employees on the move and, particularly in the case of
tablets, are becoming the preferred device in the office.
2
Forward-thinking CIOs will embrace BYOD and BYOA (Bring Your
Own App).
3
They will invest in the future of mobility and drive a new phase of
productivity.
4
CIOs must be the catalysts for future change by offering access to
business solutions, alleviating security concerns, and encouraging the
less connected to adopt mobile technology.

11.
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1
Forward-thinking SPs will focus on solutions and access for
knowledge workers while providing an easier way of acquiring,
using, and paying for those services.
2
Develop dual-persona solutions to separate personal and business
usage on one device.
3
Offer additional security and privacy solutions to reduce the fears
of CIOs and employees around business mobility.
4
Create applications that improve the basic mobile
experience, including desktop in the cloud; VoIP services over Wi-Fi;
and enhanced collaboration.

12.
For more information:
Click to download the white paper
http://cs.co/business-mobility